Presentation on theme: "Building a Fundraising Plan Grant Fletcher and Jared Paventi Central New York Chapter."— Presentation transcript:
Building a Fundraising Plan Grant Fletcher and Jared Paventi Central New York Chapter
Objectives Sharing – What makes a good fundraiser? Sample fundraising plan – the goal setting process Building the plan Follow up
Ways to create a fundraising culture Communications should set an expectation of fundraising Committee goal planning and comprehension Listen Keep it mission-focused
Alzheimer’s Association Mission Statement To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
When/How to have conversation for building your fundraising plan Conference Calls TC meeting 1-1 meeting with elite teams 1-1 meeting with other walkers/team captains Mentoring program
Why have a plan Tracking metrics Demonstrates clear expectations Provides team a road map to success
Talk through the process Having the conversation: encouraging, mission focused, local programs and services they are benefiting, fundraising clubs, VIF tents, etc. The plan: Start simple then discuss ways to achieve success
Starting the conversation Why do you participate in Walk? Who does your team consist of? If individual, have you thought of starting or joining a team? What tools can we provide to help each team member hit the $100 level for a t-shirt What is your team/individual goal?
Walking through each different plan Individuals New teams Veteran/returning teams Elite fundraisers
Follow up tips Team rank Celebrations Share other success stories Team week Ask to be a mentor
SCENARIO 1: Making the ask Friends & Family Team gets involved after a family loses battle with Alzheimer’s; wants to walk in their memory. Team members uncomfortable with asking friends, other family, co-workers for money or to join their team. Where do you start?
Five ways to motivate people to fundraise Contests Educate Listen Keep promises/Know capabilities Attention to details
SCENARIO 2: The Double-Take Friends & Family team In 2010, 15 walkers raised $2,000 Their 2011 goals: 35 walkers, $7,500 Where do they start with their plan? How do we introduce the concept?
Motivate. Motivate. Motivate. Successful fundraising is not the process of accruing an ever-increasing volume of donors; it is recognizing the ones with potential for contributing progressively generous gifts, them making it as easy as possible for them to do just that. From Donor-Centered Fundraising Penelope Burk
SCENARIO 3: Fighting Stagnation Corporate team with long-term participation Fundraising peaked in 2009. Set a 2010 goal of $10,000; raised $4,000 Came back in 2011 with goal of $7,500 How do you rebuild the momentum? What steps should be put into place to help this team succeed?