1. Copyright © 2013 World Wide Technology, Inc. All rights reserved. Next-Generation Data Center Business Transformation Enabled by Cloud Jason Guibert Mike Rockwell Principal Consultant – Data Center Strategy Consulting Solutions Architect

2. About Us Jason Guibert National Virtualization / Cloud Design & Deployments, based in Seattle IT Architecture and Operations Transformation Data Center Generalist BBQ Snob Aficionado Mike Rockwell Consulting Solutions Architect, based in AZ Data Center Infrastructure & Cloud Architecture for Multiple Global Customers Avid Swimmer

3. Agility. Prevent business requirements from outpacing IT. What does that really mean?

4. The Cost of Not Transitioning to Cloud Business will become Uncompetitive without cloud revenues by end of 2015 Double digit growth could be achieved in 2015 if enhanced cloud capabilities were in place Reduced staff productivity Increased time to market Risk of data theft Inability to develop applications fast enough Holding back digital projects - Source: Canopy, Oct 2014

5. Top 10 Cloud Myths 1.Cloud is always cheaper 2.It’s not good unless it’s cloud 3.He gets a cloud! She gets a cloud! We all get clouds! 4.Your CEO has a cloud strategy 5.Multiple cloud vendors isn’t the way to go 6.Cloud can’t be secured 7.Mission-critical apps need not apply 8.Data center does not mean cloud 9.Cloud migrations inherit all cloud characteristics 10.Virtualization is not the same thing as private cloud - Source: Gartner, Oct 2014

6. NIST Definition of Cloud: Common Characteristics On Demand Self-service Elasticity (Seemingly infinite capacity, Scale up or down on demand) Ubiquitous Access (Any Device, Anywhere, Highly Available) Pooled Resources (Physically as flat as possible, separation done logically in software) Metered (Service costs understood and defined, Chargeback, Showback)

7. CONTINUING MATURATION Enabling Cloud with the NextGen Data Center APPLICATIONS ABSTRACT SOFTWARE-DEFINED ANYTHING VIRTUAL/SDDC INFRASTRUCTURE SERVICES AUTOMATE CLOUD MGMT SOFTWARE IT AS A SERVICE SIMPLIFY CONVERGED INFRASTRUCTURE PHYSICAL INFRASTRUCTURE SERVICES STORAGENETWORKCOMPUTE SDNSDSSDA SELF SERVICE METRICSORCH.

8. SELF-SERVICE & SERVICE AUTOMATION INSTRUMENTATION CLOUD MANAGEMENT CLOUD MANAGEMENT SELF-SERVICE & SERVICE AUTOMATION SOFTWARE DEFINED STORAGE SOFTWARE DEFINED NETWORKING SOFTWARE DEFINED SECURITY SOFTWARE DEFINED AVAILABILITY Policy-Driven Storage Provisioning Logical Networks & Firewalls Logical Isolation BCDR Compliance Cloud APIs – Provisioning – Cloud Connector – Hybrid Cloud SERVERSSTORAGENETWORK PHYSICAL INFRASTRUCTURE PHYSICAL INFRASTRUCTURE COMPUTESTORAGENETWORK VIRTUALIZATION ORCHESTRATION Request Fulfillment – Service Catalog – Service Policies & Tiers System Center vCloud Suite CIAC LEGACY/PHYSICAL LAYER VIRTUALIZATION LAYER SOFTWARE DEFINED ANYTHING LAYER AUTOMATION & ORCHESTRATION LAYERS MULTIPLE CLOUD PLATFORMS Components of the Next-Generation Data Center

9. 1.Legacy / Physical [A] Standardized hardware (homogenous) Templatized builds 2.Virtualization Layer [B] Hypervisor, >75% of workloads virtualized VXLAN or other overlay Virtualized storage i.e. ViPR, cDOT 3.Software-defined Anything [C] Policy-based Provisioning Network Function Virtualization (NFV) 4.Automation & Orchestration [D] Self-service Provisioning Back-end automation NOT just scripts & batch jobs Cloud Maturity: Poll What is the highest level your organization has achieved? 5.Multiple Cloud Platforms [E] Public cloud footprint managed by IT Dept True hybrid (DR or burst) Community clouds *Text WWT to 22333 to join the text poll, then text A, B, C, D or E as your response.

10. = Agility I&O: Automation Standardization and Templates Converged Infrastructure Policy-based Provisioning Self-service Software-defined Everything Appearance of Infinite Capacity Cloud Management Platform Developers: DevOps Agile / Scrum SDLC PaaS Continuous Release Cycle Containers eg. Docker 12-factor (Cloud-ready) apps Go Faster!

11. 1.Enhanced Virtualization Management Improvements Provisioning Time Improvements 2.Test/dev Functions Deter shadow IT Provide fast access to internal resources 3.Business-led Public-cloud-like service internally Not limited to test/dev 4.Transformational Effort IT Department Process Improvement Business-IT management Alignment Create or enhance IT services that directly tie to revenue generation Your Choice Will Determine: Priorities Budgets Sizes Success Criteria (Metrics) Vendor and Product Selection Criteria Challenges - Source: Forrester, Jul 2014 Private Cloud Motivations

12. 1.Enhanced Virtualization [1] Management Improvements Provisioning Time Improvements 2.Test/dev Functions [2] Deter shadow IT Provide fast access to internal resources 3.Business-led [3] Public-cloud-like service internally Not limited to test/dev 4.Transformational Effort [4] IT Department Process Improvement Business-IT management Alignment Create or enhance IT services that directly tie to revenue generation Private Cloud Motivations: Poll Which one best describes your organization’s efforts? 5.No cloud initiative [5] *Text WWT to 22333 to join the text poll, then text 1, 2, 3, 4 or 5 as your response.

13. As-a-Service: Revolution or Evolution? AGILITY is the #1 driver of cloud, not cost EVERYTHING-AS-A-SERVICE NEXT-GENERATION TECHNOLOGY Speed of New Technology Challenges even the most prepared IT organizations Business Transformation is Enabled by Cloud Cloud is just a delivery model, People and process are the real challenge PEOPLE AND PROCESS Is Shadow IT an Opportunity or a Threat? SHADOW IT Primary Drivers of IT Transformation (Cloud)

14. Value, not Definitions 2010 2004 Next Generation 2013 SDDC VIRTUALIZATION AUTOMATION LEGACY DATA CENTER VIRTUALIZATION AUTOMATION LEGACY DATA CENTER PRIVATE CLOUD IT as a Service PUBLIC CLOUD

15. AUTOMATE SIMPLIFY ABSTRACT The Cloud Evolution The technical journey is a continuous cycle that you will do over and over again as you continue to evolve IT to better align with your business. VIRTUALIZE > STAGES OF IT OPERATIONALIZE >IT AS A SERVICE

16. Cloud computing is something you do to a service, not something you do to infrastructure Cloud computing is something you do to a service, not something you do to infrastructure Stages of Agility, not infrastructure

17. BUSINESS MANAGEMENT Business model, sourcing, cost accounting, chargeback, demand management PEOPLENew and changing roles and skills PROCESSEnd-to-end processes, metrics, policies, automation CLOUD MANAGEMENT TECHNOLOGY Without a Foundation, Even The Best Technology Will Fail

18. TRADITIONAL ROLES NEW ROLES SYSTEMS ADMIN STORAGE ADMIN BACKUP & RECOVERY ADMIN NETWORK ADMIN SECURITY CLOUD ARCHITECT CLOUD ADMIN CLOUD CAPACITY PLANNER IT AUTOMATION ENGINEER SVC MGMT Build Cloud Infrastructure Define Service Levels Establish Metering and Reporting Expand Services: Build, Buy or Partner Service Catalog IT SERVICE CATALOG Horizontal Service Definitions Self-Service Portals NEW PROCESSES Tighter Business Alignment Horizontal Planning and Design NEW ROLES AND SKILLS Cloud Architects, Cloud Admins Services Management and Marketing Organizational Transformation

20. What is in a Hybrid Cloud? APPLICATION TRANSFORMATION 2 ND PLATFORM LEGACY 3 RD PLATFORM NEW APPS CLOUD FABRIC DATA FABRIC APPLICATION FABRIC DATA TRANSFORMATION BIG DATA / DATA LAKE OPERATIONS TRANSFORMATION AUTOMATION/ORCHESTRATION SELF SERVICE NEW ROLES CHARGEBACK METERING & METRICS AGILE PROCESS DATA CENTER INFRASTRUCTURE TRANSFORMATION CYBERSECURITY PHYSICAL INFRASTRUCTURE SERVICES VIRTUAL/SDDC INFRASTRUCTURE SERVICES IT AS A SERVICE LEGACY PRIVATE HYBRID PUBLIC

21. COST EFFICIENCYQUALITY OF SERVICEBUSINESS AGILITY Shared resource pools Elastic capacity Zero-touch infrastructure Increased control and service assurance Service definition Self-service Chargeback VIRTUALIZEOPERATIONALIZEIT AS A SERVICE FOCUS BUSINESS VALUE KEY CAPABILITIES Perceptions of ITaaS CAPEX Savings OPEX Savings CAPEX Savings OPEX Savings AvailabilityResponsiveness CAPEX Savings OPEX Savings AvailabilityResponsiveness Time-to- Market Compliance Business Leaders See:IT Leaders See: Services aligned to business demandPoint Solutions  Services Self-service; AutonomyStandardization, Automation Informed Decision-makingService costing / pricing policies Agility, Defined SLA’sCloud-based delivery; elasticity

22. Real Public Cloud Use Cases DR to the cloud / DRaaS Short-term capacity augmentation (Cloud-bursting) SaaS (Commodity services)

23. Public Cloud Bursting: It’s about the peaks not the migration

24. Steps To Move To Cloud 1.Establish Leadership 2.Define Services 3.Evaluate Alternatives 4.Create metrics 5.Build a business case 6.Develop a people plan 7.Develop a process plan 8.Develop a technology plan 9.Confirm the plan 10.Start small think big

25.  Lack of clearly defined requirements  Business Case doesn’t include the resources necessary to maintain solution  No clear ownership of the Project  No definite champions to evangelize  No designated metrics to define success  Ambitious end-goal with no clear milestones to measure progress  No plan for continued education Why do Automation Projects Fail?

26. Consolidation, Pod Architecture Software-defined Everything A&O Hybrid Cloud Active-Active (vs. “Active, Active”) Unified Proactive Monitoring Real-time Predictive Analytics For Security, Performance Devops; PaaS; 12-factor Apps Scale-out Stateless (i.e. Openstack) Hyperconvergence Technology Trends

27. Customer Examples

28. NEXTGEN DATA CENTER BIG DATA CYBERSECURITY LAB INNOVATION TRANSFORMATIONAL TECHNOLOGY & BUSINESS SOLUTIONS ATC Transformational Solutions

29. Our Principles of Transformation Agility Speed is the #1 factor in transformation. Speed provides innovation, and long term also lowers cost. Service-Orientation Next-generation IT cannot be built from the infrastructure up, it must be built from the service level down. Pragmatism Realistic usage of technology, people, and process to achieve your organization’s mission. Not technology just because “it is cool”. Efficiency IT Transformation uses cloud and its innovative and efficiency driven approach to operating an IT environment

30. We use the following tools within the ATC Labs to help customers explore, evaluate, architect and implement new technology. TECH BRIEFINGSWORKSHOPSSANDBOX ENVIRONMENTS PROOFS OF CONCEPT (POCs) INTEGRATED PRODUCT AND SOLUTION DEMOS TRAININGPRODUCT TESTING AND BENCHMARKING EARLY FIELD TRIALS PILOTS AND INTEGRATION LAB AS A SERVICE (LaaS)

31. Define Automation and Orchestration Cloud Management Platform Strategy Operational Efficiency in the Cloud World Application Mapping / Bucketing Deep dive on “10 steps to Cloud” Cloud Center of Excellence Public Cloud Assessments Cloud within Enterprise Architecture Deep Dive into Specific Solutions in ATC Forks in the Road

32. Questions? Thank You… Let’s build a cloud…