1. QRCA Annual General Meeting

2. Board of Directors Executive Committee

3. Board of Directors Directors-at-Large

4. Key Staff Members Ewald Consulting

5. Communication Partners Leading Edge Communications

6. Communication Partners Leading Edge Communications

7. President Nancy Hardwick

8. President’s Report Membership

9. Membership has dropped during challenging economic times Membership by Year 2003–2009 reported as of 12/31 2010 reported as of 9/30/10

10. 2003–2009 reported as of 12/31 2010 reported as of 10/8/10 Level of new members has fallen New Members by Year

11. Retention varies from 84%–90% per year Retention by Year

12. President’s Report Strategic Plan

13. QRCA Mission Dedicated to advancing the discipline of qualitative research worldwide

14. QRCA Vision Provides industry-leading resources that are essential »To members »To professionals who use research

15. QRCA Values Passion for knowledge Respect Sharing Creativity Ethics

16. 2010 Activities Updated 2009–2011 Strategic Plan »Celebrated first year accomplishments »Revised plan to cover 2010–2012

17. Strategic Plan: Three Overarching Goals Enhance member value Use best practices in all Association operations Increase stature of QRCs among external audiences

18. Connections revised to enhance information Adobe Connect Pro added Staff analysis of current communications channels »Member Communications Task Force to develop recommendations 2010 Activities: Enhance Member Value

19. ReadyTalk program »Members save on conference call expenses Seeking QRCA member discounts for professional training programs Young Professionals SIG Free online qualitative research platforms and tools directory co-branded with Greenbook

20. 2010 Activities: Association Best Practices Chapter Handbook to assist new chapter chairs Detailed investment plan implemented »Recommended by Investment Advisory Group Annual Report to members

21. 2010 Activities: Association Best Practices Inside Scoop distributed quarterly »Chapter, Committee and SIG Chairs »Communicate association news to members Ewald Consulting to provide Qcasts technology

22. 2010 Activities: Increase Stature of QRCs Worldwide Conference for Qualitative Research »Co-hosted with AQR »Prague, CR »162 attendees from 29 countries Qualitative Research Industry Award Branding via qrcabreakthroughs.com Co-branding online research/directory with GreenBook

23. President’s Report Public Relations & Branding

24. Public Relations Highlights Credibility building for QRCA and QR »Win/win for members and QRCA »Submit your projects via qrca.org Connections with key trade publications »13 stories placed AMA content partnership »8 monthly articles

25. Branding Highlights Outreach to research buyers via online channels Social media monitoring qrcabreakthroughs.com »Six new episodes »New sharing functionality Strategy for social media engagement Planning for 2011

26. President’s Report Any Questions?

27. Vice President Susan Thornhill

28. Thank You Standing Committees AQR/QRCA Joint Conference Ilka Kuhagen Roddy Glen QcastsRachael Krupek Liz Van Patten ConnectionsJeff WalkowskiQRCA ViewsMonica Zinchiak Sharon Livingston Jim Bryson FieldJudy LangerQualitative Excellence Award Kathleen Aubrey Isabelle Albanese Industry Relations Jim Bryson, InterimSponsorshipKirk Bridgman InternationalManuela Fletcher Ilka Kuhagen Peter Lovett Spring Symposium Rebecca Bryant MembershipTonya HarperTechnologyJennifer Dale Holly Hansen Dorrie Paynter ProfessionalismJ Robert Harris John Patterson

29. 2010 Conference Committee Board LiaisonAbby Leafe Healthy Connections Regina Szyskiewicz Speaker Committee Martha Guidry Chris Kann Jay Zaltzman Hospitality/ Welcome Table Deanna Manfredi Bonnie Perry Laurie Tema-Lyn Sponsorship/ Marketplace Kirk Bridgman Mark Sumpter Dine-aroundsHelen Karchner Karen Zimmerman RoundtablesAva Lindberg Carey Rellis Conference/ Speaker Evaluation Joel Raphael AmbassadorsKate Wagenlander Session HostsMaricel Dominguez Marta Villanueva PR/MarketingSteve Appel Check these with Kirk or ??? – some have changed

30. Task Forces & Advisory Groups Branding Advisory GroupMike Flynn Chris Kann Investment Advisory GroupMark Herring Member Benefits Task ForceJulie Medalis HistorianDiane Harris Member Communications Task Force Ricardo Lopez Public Relations Advisory GroupSteve Appel Chris Kann Qualitative Research Industry Award Task Force Mark Lovell Barbara Rosenthal

31. Seventeen Geographical Chapters CanadaDaniel BerkalNew EnglandRosemary Driscoll Jen Simson Chicago/ILShaili Bhatt Elyse Dumach Ohio/Indiana/ Kentucky Carla Essen Amy Winstel Eastern Canada Guylaine BakerdjianPacific Northwest Jeff Etherton Regina Szyszkiewicz FloridaElaine Anwander Albert Sanchez Philadelphia/ Delaware Mary Julias Mike Karchner Georgia/ Alabama Joel Reish Randi Stillman San FranciscoBill Fanning Kevin Kimbell Jane Pepe Metropolitan NY Roben Allong Manny Schrager Lawrence Tobias Southern California Kirk Bridgman Mara Friedman Jay Zaltzman Michigan/ Detroit Angela ClarkVirtualCorette Haf Kathy Jacobs-Houk MinnesotaElaine GingoldWashington DC Barbara Gassaway Missouri/ St Louis Krista Hobbs Knuffman Jamia Seifert

32. Seven Special Interest Groups (SIGs) Creativity + IdeationMissy Carvin Susan Saurage-Altenloh EthnograpyBill Abrams John Holcombe LatinoIsabel Aneyba Maria Gracia Inglessis OnlineKristin Schwitzer Pharma/HealthcareBen Smithee PoliticalRick Weitzer Young ProfessionalsKendall Nash Ben Smithee

33. Vice President’s Report Any Questions?

34. Treasurer Matt Towers

35. Treasurer’s Report: Overview Decline in conference and membership revenue »However, we have adequate reserves Increased revenue »Sponsorships »Joint conference Plan to increase investment income Monthly financial analysis

36. Economic situation created challenges in 2009 »Membership income was on target »Event sponsorship & registrations were down Income was $97,332 below expectations Controlled expenditures to spend $113,835 less than budgeted 2009 Summary

37. Net loss was planned for 2009 »Spend from reserves to invest in branding and PR Total 2009 net loss was $62,958 »10% of reserves »Less than projected net loss of $79,460 Strategic investments made in 2009: »$43,925 for Branding »$35,009 for PR Planned Investment in Branding & PR

38. Detailed Report: Assets & Liabilities Assets YTD Cash $ 232,213 Money Market $ 313,706 Investments$ 92,500 Prepaid Conference Expenses $ 6,884 Total Assets $ 645,303 Liabilities YTD Accounts Payable $ 2,771 Total Liabilities $ 2,771 YTD is as of September 30, 2010. All figures USD. Assets YTD Cash $ 232,213 Money Market $ 313,706 Investments$ 92,500 Prepaid Conference Expenses $ 6,884 Total Assets $ 645,303 Liabilities YTD Accounts Payable $ 2,771 Total Liabilities $ 2,771 YTD is as of September 30, 2010. All figures USD.

39. Detailed Report: Changes in Assets Principle Changes in Assets 2009 2010 Change Unrestricted: Cash $ 136,842 $ 232,213 $ 95,371 Money Market $ 253,237 $ 313,706 $ 60,469 Investment Accts $ 235,000 $ 92,500 $(142,500) Prepaid Expenses $ 9,383 $ 6,885 $ (2,498) Total Change in Assets $ 633,462 $ 645,303 $ 11,841 Both columns reflect September 30 numbers. All figures USD. Principle Changes in Assets 2009 2010 Change Unrestricted: Cash $ 136,842 $ 232,213 $ 95,371 Money Market $ 253,237 $ 313,706 $ 60,469 Investment Accts $ 235,000 $ 92,500 $(142,500) Prepaid Expenses $ 9,383 $ 6,885 $ (2,498) Total Change in Assets $ 633,462 $ 645,303 $ 11,841 Both columns reflect September 30 numbers. All figures USD.

40. What about those cash reserves? Standard: 6–12 months of operating expenses »Current reserves for 8–9 months Cause was reduced income: »Lower conference attendance »Decline in membership

41. Detailed Report: Changes in Liabilities Principle Changes in Liabilities 2009 2010Change Accounts Payable $ 250 $ 2,771$ 2,521 Deferred Member Dues $ 0 $ 0 $ 0 Total Change in Liabilities $ 250 $ 2,771$ 2,521 Both columns reflect September 30 numbers. All figures USD. Principle Changes in Liabilities 2009 2010Change Accounts Payable $ 250 $ 2,771$ 2,521 Deferred Member Dues $ 0 $ 0 $ 0 Total Change in Liabilities $ 250 $ 2,771$ 2,521 Both columns reflect September 30 numbers. All figures USD.

42. Detailed Report: Revenue & Expenses Revenues & Expenses 2009 2010 Total Revenue $ 547,519 $ 717,481 Total Expenses $ 412,805 $ 506,716 Both columns reflect September 30 numbers. All figures USD. Revenues & Expenses 2009 2010 Total Revenue $ 547,519 $ 717,481 Total Expenses $ 412,805 $ 506,716 Both columns reflect September 30 numbers. All figures USD.

43. Revenue: 2010 Revenue: 2009 Detailed Report: Revenue Both columns reflect September 30 numbers. All figures USD.

44. Expenses: 2010 Expenses: 2009 Detailed Report: Expenses Both columns reflect September 30 numbers. All figures USD.

45. Engaged new tax accounting firm Approved recommendations for investment of reserve funds Continued to work with a branding/PR firm Supported committee initiatives »VIEWS »Qcasts Negotiated new contract with management firm Key Financial Activities in 2010

46. Looking Ahead: QRCA's Financial Future Finish 2010 at a loss, but with adequate reserves Expect lower income for 2010 Enhance our financial management practices Seek new revenue streams, increase existing ones Invest reserves to safely maximize returns Approve multi-year budget for better management

47. Treasurer’s Report Any Questions? Motion to approve 2010 financial report

48. Secretary Susan Saurage-Altenloh

49. 2010 Board of Directors Election New/re-elected Board members »Manuela Fletcher »Ben Smithee »Susan Thornhill »Liz Van Patten »Foster Winter Board officers »Nancy Hardwick, President »Susan Thornhill, Vice President »Matt Towers, Treasurer »Susan Saurage-Altenloh, Secretary

50. Policy Updates Board Policies updated Annual Conference Policies updated All policies available at www.qrca.org

51. Thanks to our supporters! QRCA Conference Sponsors and Exhibitors »Annual Conference »Symposium »Joint Conferences QRCA Annual Conference Exhibitors QRCA VIEWS Advertisers QRCA Facilities & Services Directory Advertisers Related associations »AMA »AQR »ESOMAR »GreenBook »MRIA

52. Secretary’s Report Any Questions? Motion to approve 2009 Annual Meeting minutes

53. President’s Report Focus for 2011

54. Implement recommendations of Member Communications Task Force Enhance member benefits Opportunities to enhance member value

55. Promote and leverage QRCA members as speakers and authors Increase stature of QRCs externally

56. Introduce “The Qually” Award »For excellence in qualitative research Monitor and track success of branding efforts Build stronger industry relationships Strengthen the QRCA brand

57. Discover Motivate Encourage … the next generation of QRCA leaders Keep our association strong!

58. Thank you. Enjoy the conference!