Presentation on theme: "QRCA Annual General Meeting. Board of Directors Executive Committee."— Presentation transcript:
QRCA Annual General Meeting
Board of Directors Executive Committee
Board of Directors Directors-at-Large
Key Staff Members Ewald Consulting
Communication Partners Leading Edge Communications
Communication Partners Leading Edge Communications
President Nancy Hardwick
President’s Report Membership
Membership has dropped during challenging economic times Membership by Year 2003–2009 reported as of 12/ reported as of 9/30/10
2003–2009 reported as of 12/ reported as of 10/8/10 Level of new members has fallen New Members by Year
Retention varies from 84%–90% per year Retention by Year
President’s Report Strategic Plan
QRCA Mission Dedicated to advancing the discipline of qualitative research worldwide
QRCA Vision Provides industry-leading resources that are essential »To members »To professionals who use research
QRCA Values Passion for knowledge Respect Sharing Creativity Ethics
2010 Activities Updated 2009–2011 Strategic Plan »Celebrated first year accomplishments »Revised plan to cover 2010–2012
Strategic Plan: Three Overarching Goals Enhance member value Use best practices in all Association operations Increase stature of QRCs among external audiences
Connections revised to enhance information Adobe Connect Pro added Staff analysis of current communications channels »Member Communications Task Force to develop recommendations 2010 Activities: Enhance Member Value
ReadyTalk program »Members save on conference call expenses Seeking QRCA member discounts for professional training programs Young Professionals SIG Free online qualitative research platforms and tools directory co-branded with Greenbook
2010 Activities: Association Best Practices Chapter Handbook to assist new chapter chairs Detailed investment plan implemented »Recommended by Investment Advisory Group Annual Report to members
2010 Activities: Association Best Practices Inside Scoop distributed quarterly »Chapter, Committee and SIG Chairs »Communicate association news to members Ewald Consulting to provide Qcasts technology
2010 Activities: Increase Stature of QRCs Worldwide Conference for Qualitative Research »Co-hosted with AQR »Prague, CR »162 attendees from 29 countries Qualitative Research Industry Award Branding via qrcabreakthroughs.com Co-branding online research/directory with GreenBook
President’s Report Public Relations & Branding
Public Relations Highlights Credibility building for QRCA and QR »Win/win for members and QRCA »Submit your projects via qrca.org Connections with key trade publications »13 stories placed AMA content partnership »8 monthly articles
Branding Highlights Outreach to research buyers via online channels Social media monitoring qrcabreakthroughs.com »Six new episodes »New sharing functionality Strategy for social media engagement Planning for 2011
President’s Report Any Questions?
Vice President Susan Thornhill
Thank You Standing Committees AQR/QRCA Joint Conference Ilka Kuhagen Roddy Glen QcastsRachael Krupek Liz Van Patten ConnectionsJeff WalkowskiQRCA ViewsMonica Zinchiak Sharon Livingston Jim Bryson FieldJudy LangerQualitative Excellence Award Kathleen Aubrey Isabelle Albanese Industry Relations Jim Bryson, InterimSponsorshipKirk Bridgman InternationalManuela Fletcher Ilka Kuhagen Peter Lovett Spring Symposium Rebecca Bryant MembershipTonya HarperTechnologyJennifer Dale Holly Hansen Dorrie Paynter ProfessionalismJ Robert Harris John Patterson
2010 Conference Committee Board LiaisonAbby Leafe Healthy Connections Regina Szyskiewicz Speaker Committee Martha Guidry Chris Kann Jay Zaltzman Hospitality/ Welcome Table Deanna Manfredi Bonnie Perry Laurie Tema-Lyn Sponsorship/ Marketplace Kirk Bridgman Mark Sumpter Dine-aroundsHelen Karchner Karen Zimmerman RoundtablesAva Lindberg Carey Rellis Conference/ Speaker Evaluation Joel Raphael AmbassadorsKate Wagenlander Session HostsMaricel Dominguez Marta Villanueva PR/MarketingSteve Appel Check these with Kirk or ??? – some have changed
Task Forces & Advisory Groups Branding Advisory GroupMike Flynn Chris Kann Investment Advisory GroupMark Herring Member Benefits Task ForceJulie Medalis HistorianDiane Harris Member Communications Task Force Ricardo Lopez Public Relations Advisory GroupSteve Appel Chris Kann Qualitative Research Industry Award Task Force Mark Lovell Barbara Rosenthal
Seventeen Geographical Chapters CanadaDaniel BerkalNew EnglandRosemary Driscoll Jen Simson Chicago/ILShaili Bhatt Elyse Dumach Ohio/Indiana/ Kentucky Carla Essen Amy Winstel Eastern Canada Guylaine BakerdjianPacific Northwest Jeff Etherton Regina Szyszkiewicz FloridaElaine Anwander Albert Sanchez Philadelphia/ Delaware Mary Julias Mike Karchner Georgia/ Alabama Joel Reish Randi Stillman San FranciscoBill Fanning Kevin Kimbell Jane Pepe Metropolitan NY Roben Allong Manny Schrager Lawrence Tobias Southern California Kirk Bridgman Mara Friedman Jay Zaltzman Michigan/ Detroit Angela ClarkVirtualCorette Haf Kathy Jacobs-Houk MinnesotaElaine GingoldWashington DC Barbara Gassaway Missouri/ St Louis Krista Hobbs Knuffman Jamia Seifert
Seven Special Interest Groups (SIGs) Creativity + IdeationMissy Carvin Susan Saurage-Altenloh EthnograpyBill Abrams John Holcombe LatinoIsabel Aneyba Maria Gracia Inglessis OnlineKristin Schwitzer Pharma/HealthcareBen Smithee PoliticalRick Weitzer Young ProfessionalsKendall Nash Ben Smithee
Vice President’s Report Any Questions?
Treasurer Matt Towers
Treasurer’s Report: Overview Decline in conference and membership revenue »However, we have adequate reserves Increased revenue »Sponsorships »Joint conference Plan to increase investment income Monthly financial analysis
Economic situation created challenges in 2009 »Membership income was on target »Event sponsorship & registrations were down Income was $97,332 below expectations Controlled expenditures to spend $113,835 less than budgeted 2009 Summary
Net loss was planned for 2009 »Spend from reserves to invest in branding and PR Total 2009 net loss was $62,958 »10% of reserves »Less than projected net loss of $79,460 Strategic investments made in 2009: »$43,925 for Branding »$35,009 for PR Planned Investment in Branding & PR
Detailed Report: Assets & Liabilities Assets YTD Cash $ 232,213 Money Market $ 313,706 Investments$ 92,500 Prepaid Conference Expenses $ 6,884 Total Assets $ 645,303 Liabilities YTD Accounts Payable $ 2,771 Total Liabilities $ 2,771 YTD is as of September 30, All figures USD. Assets YTD Cash $ 232,213 Money Market $ 313,706 Investments$ 92,500 Prepaid Conference Expenses $ 6,884 Total Assets $ 645,303 Liabilities YTD Accounts Payable $ 2,771 Total Liabilities $ 2,771 YTD is as of September 30, All figures USD.
Detailed Report: Changes in Assets Principle Changes in Assets Change Unrestricted: Cash $ 136,842 $ 232,213 $ 95,371 Money Market $ 253,237 $ 313,706 $ 60,469 Investment Accts $ 235,000 $ 92,500 $(142,500) Prepaid Expenses $ 9,383 $ 6,885 $ (2,498) Total Change in Assets $ 633,462 $ 645,303 $ 11,841 Both columns reflect September 30 numbers. All figures USD. Principle Changes in Assets Change Unrestricted: Cash $ 136,842 $ 232,213 $ 95,371 Money Market $ 253,237 $ 313,706 $ 60,469 Investment Accts $ 235,000 $ 92,500 $(142,500) Prepaid Expenses $ 9,383 $ 6,885 $ (2,498) Total Change in Assets $ 633,462 $ 645,303 $ 11,841 Both columns reflect September 30 numbers. All figures USD.
What about those cash reserves? Standard: 6–12 months of operating expenses »Current reserves for 8–9 months Cause was reduced income: »Lower conference attendance »Decline in membership
Detailed Report: Changes in Liabilities Principle Changes in Liabilities Change Accounts Payable $ 250 $ 2,771$ 2,521 Deferred Member Dues $ 0 $ 0 $ 0 Total Change in Liabilities $ 250 $ 2,771$ 2,521 Both columns reflect September 30 numbers. All figures USD. Principle Changes in Liabilities Change Accounts Payable $ 250 $ 2,771$ 2,521 Deferred Member Dues $ 0 $ 0 $ 0 Total Change in Liabilities $ 250 $ 2,771$ 2,521 Both columns reflect September 30 numbers. All figures USD.
Detailed Report: Revenue & Expenses Revenues & Expenses Total Revenue $ 547,519 $ 717,481 Total Expenses $ 412,805 $ 506,716 Both columns reflect September 30 numbers. All figures USD. Revenues & Expenses Total Revenue $ 547,519 $ 717,481 Total Expenses $ 412,805 $ 506,716 Both columns reflect September 30 numbers. All figures USD.
Revenue: 2010 Revenue: 2009 Detailed Report: Revenue Both columns reflect September 30 numbers. All figures USD.
Expenses: 2010 Expenses: 2009 Detailed Report: Expenses Both columns reflect September 30 numbers. All figures USD.
Engaged new tax accounting firm Approved recommendations for investment of reserve funds Continued to work with a branding/PR firm Supported committee initiatives »VIEWS »Qcasts Negotiated new contract with management firm Key Financial Activities in 2010
Looking Ahead: QRCA's Financial Future Finish 2010 at a loss, but with adequate reserves Expect lower income for 2010 Enhance our financial management practices Seek new revenue streams, increase existing ones Invest reserves to safely maximize returns Approve multi-year budget for better management
Treasurer’s Report Any Questions? Motion to approve 2010 financial report
Secretary Susan Saurage-Altenloh
2010 Board of Directors Election New/re-elected Board members »Manuela Fletcher »Ben Smithee »Susan Thornhill »Liz Van Patten »Foster Winter Board officers »Nancy Hardwick, President »Susan Thornhill, Vice President »Matt Towers, Treasurer »Susan Saurage-Altenloh, Secretary
Policy Updates Board Policies updated Annual Conference Policies updated All policies available at