Presentation on theme: "6.05Exemplify public relations. Summarize public relations. –Public relations: Activities used by a business to build and maintain a positive image about."— Presentation transcript:
6.05Exemplify public relations
Summarize public relations. –Public relations: Activities used by a business to build and maintain a positive image about a company and its products. –Positive public relations can help establish and maintain a positive image and increase sales. –Negative public relations can be very damaging to a company and the image of its products, which may result in a decrease in sales.
Summarize public relations activities. –Publicity: Using media to bring newsworthy information to the public’s attention. Advantages –Free placement in the media –Reporters are often seen as more objective –Often publicity is more believable than an advertisement Disadvantages –Not easily controlled by the business
A news release is… –News release: An announcement detailing newsworthy information about a company or a product. It is sent to the media in hopes that the information will be reported.