Presentation on theme: "Writing a News Release #2 Objectives State the purpose of a news release Be able to write an effective news release Text Books today. No initial reading."— Presentation transcript:
Writing a News Release #2 Objectives State the purpose of a news release Be able to write an effective news release Text Books today. No initial reading. Will use as reference during assignment
Writing a News Release #2 What is the purpose of a news release? To announce newsworthy developments about a company to the public The main goal? To develop positive perception or awareness. What is a news release? An announcement that is sent by a business or organization to media outlets.
Kentwood Marketing, Inc. Client & Target Market: New candy company, worlds youth, 15-19. Product: New candy bar – Energy Bar featuring milk chocolate Task #1: Write a news release announcing the release of this new product. Use example from the text (figure 17.2) on page 366 as a guide. Take the name of the company and the tag line chosen to create this news release. It will be sent to industry publications, newspapers, television & radio stations and web sites. The more detail and interesting information youre able to provide, the more successful your client will be in generating interest for this new product. Task #2: Determine a list of three specific media outlets and the contact information it will be sent to. Make logical choices (connect to target market) For each write out why this choice was made. The goal: To cause the media outlet to produce a story and gain free advertising for this new chocolate energy bar. Details: This is an individual assignment. It must be typed and maximum of 1 page. Due Monday (10/22) at the start of the period. 10 points.
Writing a News Release 1 – First paragraph should answer the Who, What, When, Where and Why questions 2 – The story with important facts should be developed within the next few paragraphs 3 – When first identifying people in a news release, include the full name and title or position of the person, but avoid using Mr., Ms, Mrs., Dr., etc. After you have used the complete name refer only to the last name in the remaining part of the news. 4 – More information that is slightly less important can follow 5 – The entire news release should be brief – usually one or two pages is enough. If the news release runs more than one page write more at the bottom of each page except the final one. Identify and number each succeeding page at the top. On the last page, put ### to signify the end of the news release. 6 – The news release should always include the name, address, phone number and email address of the contact person sending out the release. All pages should numbered except for the first page.