1. Public Relations
Marketing Co-Op

2. Public Relations and Publicity
Public Relations - Activities that promote the favorable image and communications a company has with its employees, customers, investors, and the public.
Publicity: Free mention of a product or company in the media
(Placing positive and newsworthy information about a business, its products or its policies in the media)

3. Building Your Image Who are you building the image for?
External public: the community and customers
Internal public: the employees, volunteers, manufacturers, and suppliers.

4. Things to keep in mind about PR/Publicity
Publicity is a tool used by marketers, BUT they can not control how the media will share their story
There is both positive and negative publicity. (Negative publicity can do harm and create a negative image)
Public opinion is one of the most powerful forces in society

5. Why does a business use Public Relations?
Improving public image
Cope with a crisis
Sense of goodwill
Benefits
Increased sales
Reinforce a good reputation
Increase consumers willingness to respond to advertising

6. Examples of Public Relations
Grand Opening of a new mall
Presentation of an award to the company or an employee
Company-sponsored sports event
Company – sponsored scholarship program
Charitable event like a walkathon
Interview with company official about new policies or product

7. Customer Relations
Good customer service brings in repeat business – leading to the success of the company
Courtesy and friendliness
Helpfulness and tolerance
Interest and product knowledge
Some businesses offer special services
Free delivery
Gift wrapping
Layaway

8. Employee Relations
Successful businesses have loyal and well motivated employees
Programs are created to foster positive attitudes
Tuition reimbursement
Recreational programs (gym memberships)
Employee recognition programs

9. Google Known for focusing on employee relations
Services offered to employees
First-class dining facilities
Gyms
Laundry rooms
Massage rooms
Haircuts
Carwashes
Dry cleaning
Commuting buses

10. Community Relations
The activities a company uses to gain and maintain the respect of the community
Sponsor charitable events like Special Olympics
Provide mentors for local students
Make charitable donations to local charities
Build relationships with local schools

11. Can Publicity Make or Break a Star?
Rebecca Black

12. News Release (celebrities, sports teams
What is a press release?
A factual announcement sent to the media to be used as a news item
Sent by businesses, organizations, individuals and government agencies
(celebrities, sports teams
and figures, companies, etc.)

13. What do you want to communicate?
The facts:
5 W’s and an H
Who?
What?
When?
Where?
Why?
Oh, yeah. How?

14. Other Public Relation Duties
Press Kit – folder containing articles, new releases, feature stories, and photographs about a company, product, team or person
Press Conference – meeting in which a business or organization invites media members to hear an announcement about a newsworthy event