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Introducing Global Product Management Talk on Twitter Founder & Cindy F. Solomon, CPM/CPMM.

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Presentation on theme: "Introducing Global Product Management Talk on Twitter Founder & Cindy F. Solomon, CPM/CPMM."— Presentation transcript:

1 Introducing Global Product Management Talk on Twitter Founder & Cindy F. Solomon, CPM/CPMM

2 What is #ProdMgmtTalk? It’s a Twitter chat for product managers and other professionals involved with product management from around the world and is open to the public for

3 Who is behind #ProdMgmtTalk? Cindy F. Solomon, CPM/CPMM Founder & Producer Co-hosted by and Adrienne

4 Tweet travelled 7400 miles January, Cindy lurks, participates & learns the value of twitter chats from #b2bchat, #blogchat, & #pr20chat 2.Cindy wants a weekly twitter forum for product management 3.Cindy tweets a request for a collaborator from San Francisco 4.Adrienne Tan of brainmates tweets back from Australia February, 2011 The Global Product Management Talk on Twitter is launched with Steven Haines, Author of Product Manager’s Desk

5 Mission Engage Product people in utilizing social media Showcase experts, speakers, bloggers & thought leaders Evangelize Product related job titles as exciting, challenging & rewarding career endeavors Raise important issues that all Product Management professionals confront Educate & share resources across industries and borders Facilitate on-going dialogue, networking, mentoring & support beyond weekly events Create global community of product management

6 Who should join in? Professional Product Managers Those responsible for managing products from inception through launch People with the title and/or in the department of “Product Manager, Product Marketing Manager, Product Management” People who develop products, are responsible for products, are concerned with the success of products Companies that produce products! CEOs, founders, developers, investors, project managers, designers, etc. Anyone interested in Product Management

7 Who Can Join? YOU and your

8 What do you talk about? Each week we invite a Product Management thought leader to lead us in a particular topic. The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet

9 What topics? To date, we have discussed: Best In Class Product Management Establishing Market Authority Innovation is Just Good Product Management Building a PM Organization Using Market Insights Effectively Use of Social Media in Product Management To Agile or Waterfall...Does it Matter? Voice of the

10 Who Speaks? So far, these thought leaders have presented: Steven Haines, Author, The Product Manager’s Desk Reference Scott Sehlhorst, President, Tyner Blain Jim Holland, Director, Product Marketing, Rally Software Roger Cauvin, Product strategist & Founder Saeed Khan, Product Management Veteran, On Product Management Paul Alex Gray, Strategic PM, brainmates Mark Mansour, Founder, Agile Bench Jose A. Briones, Ph.D. General Manager CSI Incorporated Jeff Lash, VP, Product Manager & Author, How To Be a Good Product Manager Future speakers include: April Dunford & Rich

11 Why Twitter? Twitter provides a unique mode of ambient intimacy in real-time, enabling people from all over the world to express themselves, exchange knowledge, share experiences and find the latest developments around the

12 How Do I Participate? There are several

13 Hashtag: #ProdMgmtTalk Hashtags (keywords prepended with a “#”) demarcate tweets into searchable metadata - in the case of Twitter conversations, they signify a rallying point for

14 Search Twitter Search Twitter (Search.Twitter.com) for #ProdMgmtTalk to view a real-time chronological order of tweets demarcated as #ProdMgmtTalkSearch.Twitter.com (be sure to include the #

15 Twitter Clients Following a Twitter chat can be difficult to follow since regular tweets and tweets marked with a hashtag can be difficult to segregate in real-time. Fortunately, there are third-party applications which streamline participation into a focused

16 TweetChat Third-party applications enhance the value of Twitter. TweetChat (TweetChat.com) is an example of one such client. It displays only the tweets bearing the hashtag you wish it to display, thus focusing your attention.TweetChat.com

17 TwebEvent Twebevent (Twebevent.com) provides a dashboard for a specific chat event and displays only the tweets bearing the hashtag you wish it to display, thus focusing your attention.Twebevent.com

18 Other Applications TweetDeck TweetDeck – TweetGridTweetGrid The best way to learn how to use Twitter is to sign up to Twitter and simply follow along the hashtag during one of the chats. Most new users – even the skeptical - figure it out quickly. Twitter Tool FAQ’s

19 Other Tweet chats “Tweet Chats are a growing trend” Currently there are 350 scheduled chats Twitter Chat Schedule for tweets about new chats

20 Mondays 4:00-5:00 PM PST (California) which is 7:00 – 8:00 PM EST (NYC) which is Tuesdays 9:00 – 10:00 AM EDT Time Log onto Twitter w/tools to follow #prodmgmttalk

21 At web site: Speaker schedule background information transcripts of twitter talk twitter lists of participants blogging follow-up Sponsor opportunity

22 Questions? Follow and reply or

23 Twitter Talks Want your own Twitter Talk? Contact Cindy F. SolomonCindy F. Solomon Producing Twitter Talks that: Cultivate your Knowledge Community Recognize & promote Thought leaders Engage community around your brand Facilitate rich content creation via collective intelligence


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