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Benefits of Fully Modular Data Centers Dave Rotheroe Distinguished Technologist and Strategist, HP IT Jake Ring GM Structured Systems, GE Critical Power.

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Presentation on theme: "Benefits of Fully Modular Data Centers Dave Rotheroe Distinguished Technologist and Strategist, HP IT Jake Ring GM Structured Systems, GE Critical Power."— Presentation transcript:

1 Benefits of Fully Modular Data Centers Dave Rotheroe Distinguished Technologist and Strategist, HP IT Jake Ring GM Structured Systems, GE Critical Power

2 2 Benefits of Modular Data Centers 11/18/2013 Agenda Container Data Center Market HP IT Considerations Modular Components Overview Application Potential Comments and Q&A

3 3 Benefits of Modular Data Centers 11/18/2013 Case Study: Modular Data Center Many people write-off modular data centers as applying only to scale out customers, without realizing modular enables mainstream data center operators to deploy Enterprise availability with no compromise – yet, faster, cheaper, and in right sized units of capacity. We will discuss how using standardized components and innovative design allows the integration of both the infrastructure and IT into a modular data center solution that provides significant time savings, extreme energy efficiency, all for lower up-front investment and lower operating cost.

4 4 Benefits of Modular Data Centers 11/18/2013 Global data center boom 55% of the datacenters that will be processing data around the world in 2025 have yet to be built

5 5 Benefits of Modular Data Centers 11/18/2013 Modular Container Market Definitions IT Container Includes IT equipment, Cooling and Distribution busway GE PowerMOD HP EcoPOD Amazon Perdix All-in-One Container Includes IT equipment, Cooling and Power infrastructure equipment Facility Container Only Power and Cooling equipment Hybrid Modular structure uses pre-fab rooms for whitespace, and containers for Power & Cooling equipment

6 6 Benefits of Modular Data Centers 11/18/2013 Container Datacenter Market Forecast Volume ($B) Containers Increasing 37% CAGR, Overall Data Center Market increasing 9.5% CAGR $1.9 $6.6 37% CAGR Overall Data Center (Millions of Sq. ft) 9.5% CAGR Sources: IHS Research, “World Market for Containerized Data Centers, 2012” Frost & Sullivan, “Data Center Market Update 2012”

7 7 Benefits of Modular Data Centers 11/18/2013 Container Market Drivers Data Storage Growth Total amount of global data grew 48% 2012 over 2011, to 2.7 zetabytes Speed of deployment 4-6 months for containers vs months for “bricks & mortar” Lower Upfront Investment Don’t invest for all the infrastructure up front, just pay as you go Lower Operating Costs Modular is more efficient, higher average capacity achieved by better load matching Infrastructure Designed to Fit Unique IT Loads Critical Applications on 2N higher redundancy, and non-critical applications on (N+1)

8 8 Benefits of Modular Data Centers 11/18/2013 Modular is Not a New Concept

9 9 Benefits of Modular Data Centers 11/18/2013 Impact of Changing IT World Data Center power consumption shrinking (to perform the same work) Consequently, physical space required shrinks TCO of a unit of IT work continues to decrease rapidly Efficiency breeds Demand Lower Cost = Higher Demand Incremental deployments grow revenue and profit

10 10 Benefits of Modular Data Centers 11/18/2013 Capacity options considered Traditional brick and mortar Build advanced energy efficient but still conventional brick & mortar data center Known entity, high initial cost for significant capacity, lengthy funding to IT production cycle Build “Hybrid” using a brick & mortar whitespace with modular infrastructure Leverage the quality and savings inherent in pre-configured, factory-built facility infrastructure Similar timeline to brick and mortar, new to everyone Utilize a fully Containerized Modular Data Center approach Deploy the HP 240a EcoPOD with third party containerized facility infrastructure from partner Rapid construction & deployment, factory racked & configured IT, likely most efficient, new to everyone

11 11 Benefits of Modular Data Centers 11/18/2013 Selection Criteria Selected HP IT requirements for data center space – in random order Continuously available % available (or as close to it as humanly possible) Meets all HP IT and Real Estate requirements for concurrent maintainability and fault tolerance Optimally accommodate current and next generation IT Ultra density space, flexible enough for different types of IT equipment Must be capable of supporting our current and future BL-series Blade Enclosures, Moonshot, and future servers Zero changes to IT or facility support models Existing processes, policies, and procedures applicable without compromise Applies to both deployment and support

12 12 Benefits of Modular Data Centers 11/18/2013 Selection Criteria Selected HP IT goals for any data center space – in random order Low TCO Low initial cost, low operating cost Highly efficient facility Incorporate industry leading energy efficiency practices – low yearly continuous PUE average “Right Sized” units of capacity Avoid overbuilding expensive data center capacity that may never be used Rapid timeline (from funding to IT production) “Just in time” data center capacity

13 13 Benefits of Modular Data Centers 11/18/2013 Why PODs? The EcoPOD was the optimal match for all HP IT requirements Key factors made the HP 240a EcoPOD the clear winner The EcoPOD met all “must-have” and all “strongly desired” requirements Highly available configuration – met or exceeded fault tolerant and continuously maintainable requirements No changes in IT or facility processes – looks and supported like a brick and mortar Lower cost per kW of usable IT capacity than conventional brick and mortar builds Much faster timeline from funded project to production IT – compared to conventional brick and mortar builds Efficiency, as measured in year round PUE, exceeded all other candidates

14 14 Benefits of Modular Data Centers 11/18/2013 EcoPODs provided best match The EcoPOD was the optimal match for all HP IT requirements Key factors made the HP 240a EcoPOD the clear winner Perfectly right-sized units of capacity 44 racks at 674kW and 1150kW of capacity, HP IT deployed configurations Integrated air side economizer with DX cooling and closed loop mode with 150% to 200% redundancy Provides incredible amount of IT capacity Over 115,000 Cloud Servers Or almost 3,000 physical BL blades Or well over 500 HP Moonshot Chassis – almost 25,000 servers Or any combination of the above That’s with today’s IT technology; talk to us next year…

15 15 Benefits of Modular Data Centers 11/18/2013 Why GE PowerMOD™ Container? Containerized power infrastructure at enterprise availability was optimal match for all HP IT requirements The Container met all “must-have” and all “strongly desired” requirements Highly available configuration – met or exceeded fault tolerant and continuously maintainable requirements HVAC: Ductless CRAC Split DX HVAC System Complete return air fan & plenum system, yielding premium temp regulation Full 2N redundancy in cooling, fans, & controls. Digital control system, with 2N PLC Economizer “Free Air” Cooling, Direct-drive fans with VFD Power: TLE “Transformerless” UPS 500kW and 1000kW Up to 97% Efficient in Protection Mode, Up to 99% Efficient in eBoost Mode Unity (1.0) Output Power Factor, EPA Energy Star certification

16 Value & Benefits 77% Faster Delivery, 4-5 mos. vs mos. 25% Reduced CapEx and spend rate 44% Decreased Energy Cost with Highest Efficiency UPS System and Free-Air cooling. PUE of 1.1 Maximum integration and electrical coordination of all equipment in container Quality Control: Container arrives on site from factory pre-tested and verified PowerMOD™ Mission-Critical Power System A self-contained, rigorously designed turnkey solution delivering higher quality and reliability, lower costs and less risk GE PowerMOD™ Container for Mission Critical Available in Multiple Sizes & Configurations From 200kW to 1.5MW+, 50Hz & 60Hz

17 17 Benefits of Modular Data Centers 11/18/2013 PowerMOD™ Container DX HVAC (2N Redundant shown) Free Air Cooling with Air Economizer TLE UPS and Battery Cabinets Output Switchgear Input Switchgear Automatic Transfer Switch Internal Switchboard and Transformer Security & Fire/Smoke Alarm Systems Additional UPS System (2N, not shown) HMI System Power Rating Dimension s Cooling 250kW/500kW20ft x 12ftDX Chilled H 2 O Evaporative Combo 750kW/1000kW40ft x 12ft Up to 1500kW60ft x 12ft Base-level standard items that can be customized to need

18 18 Benefits of Modular Data Centers 11/18/2013 Power Containers – Benefits Saves money Shorter depreciation period and lower tax rates Reduced labor costs Higher efficiencies reduce operating cost Saves time and hassle Single-source responsibility Reduced installation challenges, eliminates storage and speeds construction Repetitive design points Provides design flexibility Requires less space than conventional site- built construction Provides portability Equipment layout and dimensional splits (when required) for multi-piece units

19 19 Benefits of Modular Data Centers 11/18/2013 Modular Simplifies the process Input Swgr UPS IT/Server Loads Smart Grid Substations Xformer Backup Generator Parallel Switchgear Ouput Swgr PDU Power Monitoring Control System (PMCS) … Fewer pieces of equipment Less construction to manage Saves time from cabling, testing and validation

20 20 Benefits of Modular Data Centers 11/18/2013 Is it really lower total cost? Container deployment’s cost per kW are well below traditional brick & mortar Building a smaller unit of capacity – only what I need – saves even more Efficiency gains in equipment designs saves even more, and every day Will it really be adopted more broadly? That depends. Data Center guys are a conservative bunch, and this is new for engineers, architects, and general contractors. But there is plenty to do HP and GE Modular Solutions

21 21 Benefits of Modular Data Centers 11/18/ Benefits of Modular Data Centers 11/18/2013 Virtualization penetration Traditionally, one server carried one workload, but compute capacity & virtualization allow multiple workloads per physical server

22 22 Benefits of Modular Data Centers 11/18/ Benefits of Modular Data Centers 11/18/2013 Virtualization penetration Virtualization has a significant impact on forecasting models Data was based on Gartner virtualization projections An increase in the adoption rate or limit on the maximum penetration rate would affect outlook results Prediction: Virtualization will reach saturation point by 2018 After that, sharp increases in data center capacity additions occur

23 23 Benefits of Modular Data Centers 11/18/ Benefits of Modular Data Centers 11/18/2013 Q&A

24 Thank You! Dave Rotheroe Distinguished Technologist and Strategist HP IT Jake Ring GM Structured Solutions GE Critical Power


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