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2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 1 Motorola, the Stylized M, and all other trademarks indicated.

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Presentation on theme: "2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 1 Motorola, the Stylized M, and all other trademarks indicated."— Presentation transcript:

1 2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 1 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Going through the Edge, from 2.5G to 3G Presented by Kenny Cheung General Manager, Wireless and Broadband System Group Asia Motorola Semiconductor Products Sector

2 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 2 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Agenda Wireless Market Challenge Changing rule-of-the-game through Platform Solutions Technology Innovations in Hong Kong

3 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 3 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Advancement of Cellular Technology GSM ANSI 136 Interoperability Team GERAN – GSM EDGE Radio Access Network UTRAN –UMTS Terrestrial Radio Access Network All IP RAN GSM TDMA GAIT* GPRS EDGE Classic EDGE Compact EDGE GPRS-136HS IMT2000 FDD:WCDMA TDD:WCDMA TD:CDMA TD:SCDMA UMTS 2G2.5G2.75G3G <9.6kbps <115kbps<384kbps<2Mbps Western Europe EDGE Phase II <384kbps EGPRS EDGE Phase1 Rel99 EDGE Phase2 Rel4,5, 6 and beyond UTRAN GERAN iDEN cdma2000™ 1XEV-DV cdma2000™ 1xEV-DO cdma2000™ 1XRTT CDMA PDC >2Mbps 4G UWB SDR HSDPA … Bluetooth™ WLAN

4 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 4 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Source: Motorola Cumulative Subscription Forecast by Technology Generation 2.5G & Beyond Voice-Data & Content 2G Voice

5 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 5 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Market Segmentation and Selling Features Cost Effective Small Form Factor, Color, MIDI, EMS, MMS, Camera, BT Open OS and Applications, Multimedia (MPEG4)

6 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 6 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. State of Wireless Handset Industry 2G/2.5G Voice & Data Handset still dominates the market while 2.75G is trying to fill the technology gap before 3G is mature. World top tier handset manufacturers consolidation are going on to stay competitive and ODM’s become more popular choice. China become the largest handset consumption country in the world and Domestic brand has achieved outstanding growth. Handset key selling features have changed fundamentally and development cycle time cutting shorter.

7 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 7 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Agenda Wireless Market Challenge Changing rule-of-the-game through Platform Solutions Technology Innovations in Hong Kong

8 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 8 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. i.250 GSM/GPRS Platform Solutions Changing Rule-of-the-Game Training Field Apps Support FTA Support Field Test Support Manufacturing Adoption Support GSM Engine Stack Software Baseband Front End Power Amp Module Power Management Battery Charger /Protection IC Chipset Schematics and Layout Bill of Material Reference MMI Reference Design Point Platform

9 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 9 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. i.250 Platform Chipset Solutions THE Best Architecture Highest Integration with <150 components

10 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 10 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Motorola Confidential Proprietary i.250-based Handset Integrated Power Amp VLIF Front End Mixed-Signal Baseband Power Mgt. & Audio Expandable Memory Battery Protection And Charger <60-80 cc Form factor Single side placement <700 trace nets ~150 components

11 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 11 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Application Processors Layer Operating System / Technology Image Sensors Bluetooth Rx Power/Audio/Control & Interface RF ASIC Base band Memory Tx Platform Solutions Addressing Both Hardware and Software metrowerks Development Tools Applications J2ME

12 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 12 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Enhancing Software Technologies on i.250 Platform i.250 GSM/GPRS Platform EMS WAP J2ME MMI Toolkit Voice Annotation/ Voice Recognition MIDI Ringtone Smart Text Entry 3D Animation Image Support Bluetooth EOTD TTY

13 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 13 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Agenda Wireless Market Challenge Changing rule-of-the-game through Platform Solutions Technology Innovations in Hong Kong

14 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 14 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Core Technology Center for Asia – HK CHINA Korea Taiwan Hong Kong Malaysia Singapore Philippines Tianjin India Headquarters in HK: -Platform Creation -System and IC Design -New Product Introduction -Market and Business Development Beijing Shanghai ShenZhen Japan SuZhou Australia

15 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 15 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. i.250 Worldwide Support Infrastructure Customer Teams Program Mgr Development Tools Documentation Program Mgr SW Proj. MgrHW Proj. Mgr HelpDesk Release Cntl i.2xx Mkt Mgr Test Proj. Mgr Pgm Facilitator Hardware MFG & Testing Software System Integration Product Mgr Quality MMI/Applications GSM/GPRS Engine PCB/Manufacturing RF System Audio/Logic Customer Platform Team Core Technology team Internal & Performance Tests Compliance Engineering Integration Engineering Platform Arch. Mot Tech. Mgr IPR Mgr Integration Mgr Platform Integration Mgt Connectivity Engine Maintainence

16 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 16 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Global GSM/GPRS Platform Integration Center in HK

17 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 17 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. i.250 and DragonBall The heart of a Smartphone

18 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 18 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Application Software Driven Solutions Taking Pictures! Instant Messaging! Video Mail! Music! ! Web Browsing! Open and Powerful Platform

19 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 19 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Complete Wireless Platform Solution Imaging CMOS Camera Module - Camera-on-a-chip family Mobile Radio Solution i.250 GSM/GPRS Platform Applications DragonBall MX Processor - Optimized multimedia and J2ME TM applications Wireless Networking Bluetooth Transceiver - Single-chip Bluetooth TM Solution

20 Kenny Cheung International Technology Forum 15 th Jan 2003 – Slide 20 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Summary Technological Advancement –i.250 Platform creation (Software, Reference design, Chipset and Tools) can achieve 6 months handset development by reducing 50% cycle time. –Provide a smooth migration to 2.75G and 3G through strong Application Software on DragonBall processor. Support China/HK High Technology Industry –Establish Global Center-Of-Excellence for GSM/GPRS in HK to enhance High-Tech Industry position –Addressing China Local market requirement. –Created the pull-through Local industry for handset market i.e. Accessories, software application developers, PCB, LCD Module, Assembly, Battery etc. –Set foundation for local 3 rd party and University collaboration programs.

21 2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 21 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc All rights reserved. Going through the Edge, from 2.5G to 3G Presented by Kenny Cheung General Manager, Wireless and Broadband System Group Asia Motorola Semiconductor Products Sector


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