2. Managing the Device, Network and Applications [DNA] Cameron Coursey AVP, Product Development AT&T Emerging Devices

3. The DNA of Wireless Service 3 DNA is a Double Helix Two intertwining strands with links across the middle

4. Wireless is a Double Helix With two intertwining strands Devices & Network With Applications Linking them

5. The Device Components Radio Display Processor Battery

6. The Network of Possibilities Components Radio Access Network Core Network

7. AT&T Network Architecture BSC: Base Station Controller BTS: Base Transceiver Station HLR: Home Location Register GERAN: GSM EDGE Radio Access Network GGSN: Gateway GPRS Support Network LTE: Long Term Evolution MSC: Mobile Switching Center P-GW: PND Gateway RNC: Radio network Controller SGSN: Serving GPRS Support Network S-GW: Serving Gateway UTRAN: Universal Terrestrial Radio Access Network BSC GERAN Abis BTS 2G A Gb IP Network SGSN Iu-ps GGSN PS Core PSTN MSC VLR CS Core D HLR RNC UTRAN Iub Iur Node B 3G MGw Iu-cs IMS Core CSCFPDF AS HSS SIMUSIM USIM/ISIM eUTRAN eNode B X2 LTE S1- U S-Gw MME S1- MME P-Gw Elements in RED are new LTE Components and Interfaces

8. The Application Trends HTML 5 The Cloud Open APIs Growth iTunes >425,000 apps >15 billion downloads Android >200,000 apps >4.5 billion downloads

9. AT&T view of HTML5 Ecosystem

10. A New Generation of Connected Devices PNDs Digital Cameras/ Camcorders Computing In-Car, Telematics Digital Home eReaders The AT&T Networks Wireless + Broadband Wi-Fi + International Tracking Devices Picture Frames Tablets Healthcare Gaming Devices

11. The Maze of Certification

12. 12 Certification This Way

13. Mobile Broadband Accelerator Advantages Speeds certification Lowers costs Data speeds

14. 14 Module A Basic Multipurpose Module B High-End Multipurpose Module C Computing Entry Level Premium M2M High End Consumer Electronics LGA Package GPRS/EDGE 850/1900 MHz HSDPA 3.6 Mbps 850/1900 MHz R99 Uplink LGA Package GPRS/EDGE 850/900/1800/1900 MHz (Class 12) HSDPA 3.6 Mbps 850/1900/2100 MHz R99 uplink (384kbps) RX Diversity AGPS PCI Express Package GPRS/EDGE 850/900/1800/1900MHz (Class 12) HSDPA 7.2 850/1900/2100MHz HSUPA 2.0 Mbps RX Diversity AGPS A Choice of Modules Consumer Modules Common Traits High End Computing Low End Computing

15. Prepare for Certification Complete FCC and PTCRB certification Comply with E-911 regulations Be a data-only device or data-with-voice device (no voice-only devices) Include support for the 850 and 1900 bands Include AMR (Adaptive Multi-Rate) support for voice devices Incorporate an AT&T-certified radio module Have support for ENS (Enhanced Network Selection) Meet AT&T's minimum TIS/TRP RF performance requirements Be submitted in the most current hardware, software, and firmware versions

16. Network Ready Program Criteria 1.For devices that are not AT&T branded 2.User Experience left to OEM 3.Streamlined tests validate the network is protected

17. Device Certification at AT&T Lab Dedicated teams for traditional and non-traditional devices >1,000 Devices Certified

18. What’s the next big thing? Tablets? Gaming? mHealth?