1. W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th, 2012 With thanks to our sponsors

2. Effective Facilities Limited: Improving performance, reducing cost Dave Wilson CFM

3. Effective Facilities Limited: Improving performance, reducing cost Context:

4. Effective Facilities Limited: Improving performance, reducing cost Mythology

5. Effective Facilities Limited: Improving performance, reducing cost No Brand Confidence sameness, “Brands matter because the B2B marketing communications world is characterized by numbing sameness, commoditized commoditized feature wars, and laundry lists of product benefits. In other words, there is a sea of noise, parity, clutter and dullness a sea of noise, parity, clutter and dullness” - Kevin Randall, brandchannel.com

6. Effective Facilities Limited: Improving performance, reducing cost Inconsistency of Industry and Profession

7. Effective Facilities Limited: Improving performance, reducing cost Competitive Tendering

8. Effective Facilities Limited: Improving performance, reducing cost Summary: No Value Proposition

9. Effective Facilities Limited: Improving performance, reducing cost Some possible solutions:

10. Effective Facilities Limited: Improving performance, reducing cost Be Brave with Brands

11. Effective Facilities Limited: Improving performance, reducing cost Adopt Standards

12. Effective Facilities Limited: Improving performance, reducing cost Replace Tendering with Benchmarking

13. Effective Facilities Limited: Improving performance, reducing cost Restate the industry proposition

14. Effective Facilities Limited: Improving performance, reducing cost If we don’t change …

15. Effective Facilities Limited: Improving performance, reducing cost Nothing lasts forever…

16. Effective Facilities Limited: Improving performance, reducing cost

17. Effective Facilities Limited: Improving performance, reducing cost Or to put it another way …

18. Effective Facilities Limited: Improving performance, reducing cost