1. [YOUR COMPANY’S PRODUCT HERE]
Competitive Analysis

2. Competitive Analysis [YOUR COMPANY] – Your product
Competitor #2 –Product
Competitor #3 –Product
Competitor #4 –Product
Competitor #5–Product
Competitor #6 –Product
VP: What is this product’s value proposition?
Support:
• How does this company support that value proposition? • How does this company support that value proposition? • How does this company support that value proposition? • How does this company support that value proposition? • How does this company support that value proposition?
Inside the report:
Cost:
How much does this product cost?
 How much does this product cost?

3. Your Company: Your Product

4. Your Company Your Product
Use marketing material, such as a landing page, to show how the value prop is communicated
Value Proposition: Based on publicly available information, what is this product’s value proposition?
What is your assessment of this how this company is using this value proposition?
What is your assessment of how this company is using this value proposition?
Call out key statements of the value proposition like this
Call out key support elements of the value proposition

5. Your Company Your Product
Use marketing material, such as a landing page, to show how the value prop is communicated
Supporting information:
How do they support that value proposition?
With what unique benefits and features?
How do they add credibility?
What is your overall assessment of these supporting elements?
The product: Actually buy or use the product if you can. What is your assessment?
In the purchase process, what friction did you experience?
Cost:
What is the cost?
Call out key statements of the value proposition like this
Call out key support elements of the value proposition

6. Competitor #1: Competitor #1’s Product

7. Competitor #1 Competitor #1’s Product
Use marketing material, such as a landing page, to show how the value prop is communicated
Value Proposition: Based on publicly available information, what is this product’s value proposition?
What is your assessment of this how this company is using this value proposition?
What is your assessment of how this company is using this value proposition?
Call out key statements of the value proposition like this
Call out key support elements of the value proposition

8. Competitor #1 Competitor #1’s Product
Use marketing material, such as a landing page, to show how the value prop is communicated
Supporting information:
How do they support that value proposition?
With what unique benefits and features?
How do they add credibility?
What is your overall assessment of these supporting elements?
The product: Actually buy or use the product if you can. What is your assessment?
In the purchase process, what friction did you experience?
Cost:
What is the cost?
Call out key statements of the value proposition like this
Call out key support elements of the value proposition

9. Recommendations Competitive Landscape:
Competitor weaknesses and strengths
Chances to partner together
Opportunities in the marketplace
Potential VP: Based on this competitive research, do you have any recommendations for changes to your product’s value proposition? How can you act on them…
We should highlight our…
We should also indicate that this…
A detailed description of XXXX will also help to differentiate us.