Presentation is loading. Please wait.

Presentation is loading. Please wait.

Tourism Trends & Themes

Similar presentations

Presentation on theme: "Tourism Trends & Themes"— Presentation transcript:

1 Tourism Trends & Themes
Capitalizing on the Corridor 1000 Islands International Tourism Council

2 Capital Corridor Tourism Tax Revenue
County Local Taxes State Taxes Combined Broome $ $ $ Cortland $ $ $ Onondaga $ $ $ Oswego $ $ $ Jefferson $ $ $ Total $89.5 $ 84.2 $173.7

3 Tax Benefit / Household
Tourism Tax Benefits County Households Tax Benefit / Household Broome 79,868 $ Cortland 17,579 $ Onondaga 182,420 $ Oswego 46,298 $ Jefferson 44,044 $

4 Tourism Market Spending
Ontario Other CA USA Overseas Total Ottawa Region $511,607 $309,044 $140,857 $222,514 $1,184,023 43% 26% 12% 19% Frontenac County $180,635 $19,987 $40,106 $20,131 $260,859 69% 8% 15% Leeds-Grenville County $92,727 $13,573 $60,924 $5,960 $173,184 54% 35% 3% $784,969 $342,604 $241,887 $248,606 $1,618,066 49% 21%

5 Niche Markets Destinations increasingly need to appeal to travelers based on specialized interests and audiences. In today’s economy, destinations need to focus on value – representing a balance of experience, expense, and quality. Corridors provide opportunities to organize critical mass “products” and value driven offerings.

6 Example Niche Markets Recreational Fishing, boating, snowmobiling
Heritage Military, Maritime Seasonal Homes & Snowbirds VFR: Military and College More Agri-tourism, wine, sports . . .

7 Recreation The recreational corridor
I-81 provides a corridor of access to recreational activity in Northern New York and Eastern Ontario Activities include mature products such as fishing, boating and snowmobiling Opportunities also exist in specialized niche and growth areas

8 Recreation: Fishing Fishing is a mature recreation activity
1/3 of all New York out-of-state fishing licenses are sold in the 1000 Islands – Seaway Region How can the Corridor better promote its world-class fishing destinations?

9 Recreation: ATV & Snowmobiles
Motorized trail sports – ATV & Snowmobile Tug Hill (Oswego, Lewis, Jefferson, Oneida Counties) Haliburton & Mattawa (northwest of Kingston) Poconos (outside of Scranton) Can motorized trail sports be better “moneitzed” along the Capital Corridor?

10 Military Heritage The Capital Corridor has numerous military heritage sites. War of 1812 Bicentennial connections from Maryland to Ontario (Forts McHenry to Henry). Can stalled initiatives be re-invigorated in New York?

11 Vacation Homes The waterfront and recreational open land areas along the Capital Corridor attract many vacation home owners. Vacation home owners use the transportation system either as weekend commuters or for seasonal migration. What synergies exist along the Corridor to maximize the value of these seasonal residents?

12 Snowbirds Heading south, returning north
Month JAN Snowbirds In FL 79 Sunbirds Out FL 10.9 FEB 81.1 12 MAR 79.6 APR 61.7 13 MAY 23.1 25 JUN 7.5 43.6 JUL 7.8 55.1 AUG 6.9 54 SEP 37 OCT 21 NOV 47 DEC 13.3 Heading south, returning north Over 40% of Florida snowbirds are from the Northeast USA or Canada Travel south in fall and north in spring What is the opportunity to intercept “on route” during May & October?

13 Tourism: Military VFR Fort Drum growth has created new opportunities to attract visiting friends and relatives to the region With a payroll of $1.124 billion, the Fort is the major economic engine for Jefferson County. How will communities along the corridor coordinate effort to develop a strong VFR market?

14 Corridor Related Tourism Trends
Cross border travel patterns have changed Driving vacations are up Tourism is value driven – with lower average spending

15 Trend: Shop & Stay During the 2000’s cross-border traffic has gone from 50/50 US to Canada to 1/3 Americans and 2/3 Canadians.

16 Cross – border post WHTI
How can Ontario re-capture its American Market? How will New York capitalize on renewed Canadian interest?

17 Trend: More vacations by car
AAA says: Trips by auto are expected to increase in popularity with 87 percent or 28.0 million people reaching their destination by driving. This is an increase of 5.8 percent from last Memorial Day when 26.4 million travelers went by motor vehicle. How prepared are we to service and market to on-the-road travelers?

18 Tourism Trends & Themes
Capitalizing on the Corridor 1000 Islands International Tourism Council

Download ppt "Tourism Trends & Themes"

Similar presentations

Ads by Google