1. Lewis and Clark Enthusiasts in Montana Results from the 1999 Missouri-Madison Recreation Visitor Use Survey

2. Funded by Montana Power Company, Bureau of Land Management, and Bureau of Reclamation Brian Glaspell Institute for Tourism & Recreation Research

3. Institute for Tourism and Recreation Research Lewis & Clark Enthusiasts Lewis & Clark history was one reason respondent visited the site. Visiting Lewis & Clark sites was one activity participated in by the respondent. Respondent indicated they would visit the site again if there were an event specific to the Lewis & Clark journey commemoration.

4. Institute for Tourism and Recreation Research Characteristics of Enthusiasts Travel Group Type 56% Family 16% Friends 14% Family & Friends 10% Alone Travel Group Size 35% with 2 members 13% with 4 members 12% with 3 members 11% with 1 member 22% have children 13% have a disabled member

5. Institute for Tourism and Recreation Research Characteristics of Enthusiasts Residency 39% Montana residents 61% Nonresidents 8% California 5% Washington 4% Oregon 3% Idaho, Minnesota Respondent Gender 54% Male 46% Female Respondent Education 18% High School 45% College 37% Post Graduate

6. Institute for Tourism and Recreation Research Characteristics of Enthusiasts Age of Respondent 11%31-40 years 25%41-50 years 25%51-60 years 23%61-70 years Household Income 10%$20,000-$29,999 16%$30,000-$39,999 14%$40,000-$49,999 17%$50,000-$59,999 8%$60,000-$69,999 28%$70,000 or more

7. Institute for Tourism and Recreation Research River Sites Commonly Visited 22% Gates of the Mountains 9% Giant Springs/Heritage State Park 8% Ryan Island Day Use Area 23% Lewis & Clark Interpretive Center 9% Coal Banks Landing

8. Institute for Tourism and Recreation Research Trip Characteristics 62% were on their first visit to this site 19% had made 1 to 5 previous visits 5% had made 6 to 10 previous visits 14% had made more than 10 previous visits

9. Institute for Tourism and Recreation Research Reasons for Visiting Site All Reasons 100% Lewis & Clark site 73% Scenic beauty 36% Easy to get to 35% Heard about it 33% Specific attraction 30% Been here before 28% Close to home 23% Good facilities Most Important Reason 47% Lewis & Clark Site 27% Scenic beauty All other reasons 2-3% each

10. Institute for Tourism and Recreation Research Respondent Activities at Site All Activities 100% Visit L&C sites 87% Sightseeing 63% Photography 56% Viewing wildlife 50% Walking 38% Visit other historic sites 22% Picnicking 21% Day hiking Primary Activity 33% Visit L&C sites 26% Sightseeing 10% Canoeing/ kayaking 5% Walking

11. Institute for Tourism and Recreation Research This Trip to This Area Statement% Agree 1. This trip was better than any other 38% recreation experience I remember. 2. This trip was better than any other 40% trip to this area I remember. 3. This trip was so good I would like 77% to take it again.

12. Institute for Tourism and Recreation Research Satisfaction with Site Cleanliness of area, maintenance of facilities, condition of natural features, historical information, Lewis & Clark information, and appropriateness of development were most often reported to be satisfactory at the site.

13. Institute for Tourism and Recreation Research Most Important Conditions 25% Cleanliness of Area 18% Condition of Natural Features 14% Maintenance of Facilities 12% Degree of Naturalness 11% Lewis & Clark information 10% Campsite and picnic areas

14. Institute for Tourism and Recreation Research Overall Satisfaction Respondents were generally very satisfied with their trip. 1%2%3%3% 20% 36% 35% 123456789 Average = 7.9 Not at all Satisfied Slightly Satisfied Moderately Satisfied Extremely Satisfied

15. Institute for Tourism and Recreation Research Total Average Trip Spending

16. Institute for Tourism and Recreation Research Comparison of Lewis & Clark Enthusiasts and Other Visitors (non-enthusiasts)

17. Institute for Tourism and Recreation Research Group Characteristics Enthusiasts Non-Enthusiasts Residency: Montanans 39% 72% Nonresidents 61% 28% Education: High School 18% 31% College 45% 47% Post Graduate 37% 21%

18. Institute for Tourism and Recreation Research Group Characteristics Enthusiasts Non-Enthusiasts Household Income: $30,000-$49,999 30%30% $50,000-$69,999 25%21% $70,000 or more 28%20% Respondent Age: 31-40 11%23% 41-50 25%23% 51-60 25%17% 61-70 23%12%

19. Institute for Tourism and Recreation Research First vs. Repeat Visit, Group Characteristics Enthusiasts Non-Enthusiasts First Visit 60% 28% Repeat Visit 40% 72% Avg. # Males 1.7 2.0 Avg. # Females 1.9 1.7 Avg. # Children.8 1.0 Groups with Children 22% 34%

20. Institute for Tourism and Recreation Research Reasons for Visiting Site Enthusiasts Non-Enthusiasts Close to home 28% 51% Easy to get to 36% 52% Group facilities 7% 10% Heard about it 35% 16% Good facilities 23% 29% Good fishing 11% 33% Scenic beauty 73% 57% Been here before 30% 52% Try a new area 14% 11% Lewis & Clark site 100% 9%

21. Institute for Tourism and Recreation Research Most Important Reason for Visit Enthusiasts Non-Enthusiasts Close to home 3% 17% Good fishing 2% 16% Scenic beauty 27% 19% Lewis & Clark site 47% 3%

22. Institute for Tourism and Recreation Research Respondent Activities Enthusiasts Non-Enthusiasts Sightseeing87%55% Photography63%27% Auto/RV Camping10%28% Walking50%36% Hiking21%13% Swimming11%26% Canoeing/Kayaking14% 7% Viewing Wildlife56%33% Angling18%53% Visit Lewis & Clark site 100% 7% Visit other historic site38% 5%

23. Institute for Tourism and Recreation Research Respondent Primary Activities Enthusiasts Non-Enthusiasts Sightseeing26%13% Auto/RV Camping 3%10% Canoeing/Kayaking10% 3% Angling 2%15% Visit Lewis & Clark site33% 1%

24. Institute for Tourism and Recreation Research This Trip to This Area StatementPercent Who Agree Enthusiasts Non-Enthusiasts 1. This trip was better than any other recreation experience I remember.38%20% 2. This trip was better than any other trip to this area I remember.40%24% 3. This trip was so good I would like to take it again.77%61%

25. Institute for Tourism and Recreation Research Satisfaction with Site Conditions ConditionPercent Satisfied Enthusiasts Non-Enthusiasts Lewis & Clark info 88% 31% Other interpretive info 79% 31% Historical info 88% 37%

26. Institute for Tourism and Recreation Research Overall Satisfaction Enthusiasts, Non-Enthusiasts 1%2%3%3% 20% 36% 35% 1%1%2%3%9% 12% 26% 27% 21% 123456789 Averages = 7.9, 7.1 Not at all Satisfied Slightly Satisfied Moderately Satisfied Extremely Satisfied

27. Institute for Tourism and Recreation Research Thank you! www.forestry.umt.edu/itrr