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35% 65% 73% are 18-34 27% HH Income of $100k 50% college educated 25% own 70% rent 76% single 20% married 84% African- American 39% live in PG County 24%

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Presentation on theme: "35% 65% 73% are 18-34 27% HH Income of $100k 50% college educated 25% own 70% rent 76% single 20% married 84% African- American 39% live in PG County 24%"— Presentation transcript:

1 35% 65% 73% are % HH Income of $100k 50% college educated 25% own 70% rent 76% single 20% married 84% African- American 39% live in PG County 24% live in DC 11% live Fairfax 9% live in Mont. County 20% work in PG County 15% work in DC 10% work in Mont. County More than x times than the market to plans to buy w/in a year: New full size car/van – over 300 times Any used car – 127 times Furniture – 26 times Electronics - Over 100 times WPGC Preferred Listener Profile Source: Qualitap Mar Feb 2011

2 91% 9% 66% are % HH Income of $100k 80% college educated 87% own 13% rent 27% single 66% married 68% White 26% live PG County 24% live in Fairfax 16% live in Loudon County 11% live in P.W. County 11% live in Mont. County WJFK Preferred Listener Profile Source: Qualitap Mar Feb 2011 More than x times than the market to plans to buy w/in a year: New vehicle –116 times Used SUV – 84 times Furniture – 103 times Major appliance - 48 times 22% work Fairfax 22% work in Mont. County 9% work in DC

3 41% 59% 79% are & % HH Income of $100k 60% college educated 70% own 22% rent 40% single 53% married 77% White 32% live in Mont. County 18% live in Fairfax 11% live in DC 11% live in P.W. County WIAD Preferred Listener Profile Source: Qualitap Mar Feb 2011 More than x times than the market to plans to buy w/in a year: Watercraft –nearly 1,400 times ATV/RV – over 1,100 times Used compact –105 times New SUV – 81 times 25% work DC 9% work in Mont. County 8% work in Fairfax

4 54% 46% 79% are % HH Income of $100k 37% college educated 54% own 45% rent 31% single 55% married 86% Hispanic - American 26% live in Mont. County 23% live in Fairfax 19% live in PG County 9% live in PW County WLZL Preferred Listener Profile Source: Qualitap Mar Feb % work Fairfax 6% work in Mont. County 5% work in DC More than x times than the market to plans to buy w/in a year: New pick up – 628 times New luxury vehicle –397 times Used mini van –261 times Any used car – 71 times


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