1. Post Graduate Diploma in Healthcare Operations
Management (PGDHOM)
Batch 02

2. Contents Broad Contours Who Should Attend
Unique Features of the program
Program Modules
Detailed Program Contents

3. Program Features
Pedagogy
Designed with a mix of case discussions, assignments and projects besides the lectures in class and online modules
Practical Exposure
6 Days of hands on learning in Apollo Hospitals
Certification
Post Graduate Diploma awarded by Apollo Hospitals Education and Research Foundation (AHERF)
Peer Learning
Opportunity to Network and Learn from a national classroom
Placement Assistance
Placement assistance shall be provided to all eligible candidates

4. Broad Contours
Program Directors : Dr P Srinivasa Rao (Head – Operations, Medvarsity Online Limited) and Dr Himabindu (Manager – Content Development, Medvarsity Online Limited)
Duration : 1 year
Eligibility : Graduates ( or equivalent) with minimum 3 years work Experience (one years relaxation for medical/paramedical/allied healthcare degree holders)
Schedule : Wednesday – 7:00 to 9:30 pm
Fees : Rs: 1,50,000/ % Service Tax = Rs. 1,68,540/- (Payable in installments)
(Education loans can be availed)

5. Who should attend
Professionals seeking career in Healthcare Management
Executives in Hospitals Management and Healthcare services sector
Professionals who have completed their education in Medicine, Pharma or Allied sciences, seeking to add management concepts to their knowledge base

6. Program Benefits This program focuses on providing
Strong conceptual and technical knowledge in management to medical and non medical professionals
Cutting-edge inputs in the area of healthcare operations, using latest pedagogy, to refine and sharpen skills
Prepare qualified and efficient administrators to manage hospitals

7. Program Design Program is 14 modules divided into 3 trimesters
First Trimester : Fundamental Modules
Second Trimester : Intermediate Modules
Third Trimester : Advanced Modules
Online modules + 50 online video lectures
6 days of Hospital contact classes at end of the program

8. Program Modules Trimester One Trimester Two Trimester Three
Business Communication
Quantitative Techniques for Management
Understanding a Healthcare Organization
Marketing  Healthcare Services
CRM in Healthcare
Trimester Two
Information Technology in Healthcare
Accounting and financial management in Healthcare
Planning for Healthcare Service Delivery
Healthcare Operations Management
Healthcare Laws & Medical Ethics
Trimester Three
Logistics in Healthcare
Quality Management in Healthcare
Strategic Management
Risk and Disaster Management

9. Modules in detail Business Communication Introduction
Organizational Communication Process
Communication Channels
Business Correspondence
Reports
Quantitative Techniques for Management
Functions & Progressions
Basic Calculus
Matrix
Data collection, Presentation of Data
Measures of Variation
Skewness
Correlation & Regression
Time series analysis
Probability Distribution-Concepts
Binomial & Poission
Normal Distribution
Decision Tree analysis
Sampling
Testing of Hypothesis
Chi Square Testing

10. Modules in detail Understanding a Healthcare Organization
Organizations-Deliver Healthcare Services
Need and Context for healthcare organization
Leadership in Healthcare
Organizational Behaviour in service organization
Hospital as a organization
Healthcare Environment Policy
Patient Care Management
Medical Tourism
Pharmaceuticals Management
Role of Hospital Administrator
Enterprenuership in Healthcare
Marketing  Healthcare Services
Role of marketing in health care organizations
Defining health care system and its trade-offs
Health care industry & marketing environment
Determinants of utilization of health care
Strategy and market planning
How health care buyers make choices
Using market information systems & marketing research
Market segmentation, targeting, positioning, and Competition
Shaping & managing product & service offerings
Developing and branding new offerings
Designing and managing health care marketing channels
Designing and managing integrated marketing communications
Personal marketing communications

11. Information Technology in Healthcare
Modules in detail
CRM in Healthcare
Conceptual Framework of Customer
Implications of Globalization on CRM
Effective Customer Relation Management
Issues and Strategies
Winning Markets through Effective CRM
Changing Patterns of eCRM Solutions
How to Structure a Customer Focus
Framework for Deploying CR
Deriving Value of Customer Relationship
The Evolution of Relationships
Implementing a Technology Based CRM
The Past Present and Future of CRM
Characteristics of a Good Customer
Give ‘em’ What They Want
Organizing for Customer Relationship
Information Technology in Healthcare
System Overview & Concepts
Networks & Databases
Design Tools
Information systems
Project Life Cycle
Healthcare Management Information Systems
Decision Support Systems
Hospital Information systems
Electronic Medical Records

12. Modules in detail Accounting and financial management in Healthcare
Introduction
Decisions on Investments
Decisions on Financing
Working Capital Mgmt
Tax Planning and Basics of Auditing
Management Control Structure
Management Control Process
MCS in Service Industry
Planning for Healthcare Service Delivery
Introduction to Hospital Services & Planning
Public Health Service
Emergency Services
Outpatient Services
Nursing Services
Laboratory Services
The Operating Department
Dietary Services
Central Sterilization and Supply Department
Linen and Laundry Service
Radiologic Services
Hospital Waste Management
Hospital Hygiene and Infection Control

13. Modules in detail Healthcare Operations Management Introduction
Process Engineering and Optimization
Optimizing Patient and Process Flows
Productivity & Performance Management
Project and Change Management
Planning for Operational Excellence
Return on Investment Models
Supply Chain Management
Purchasing and Materials Management
Inventory Management and Accounting
Classifying and Managing Products
Supply Chain Collaboration
Pharmaceutical Operations Management
Operations Research- Introduction
Linear Programming, Transportation & assignment
Network analysis
Inventory & WaitingLine Models
Queueing Models
Game Theory & Simulation
Healthcare Laws & Medical Ethics
Medical audit
Medical Coding
Laws applicable to Hospital
Medical ethics

14. Logistics in Healthcare
Modules in detail
Logistics in Healthcare
Overview, Concept & Objectives
External & Internal SC
Logistics Management
Hospital Supply Chain
Components of SCM
Sourcing
Strategic Management
The Nature of Strategic Management
Understanding and Analyzing the General Environment and the Health Care Environment
Service Area Competitor Analysis
Internal Environmental Analysis and Competitive Advantage
Directional Strategies
Developing Strategic Alternatives
Evaluation of Alternatives and Strategic Choice
Value Adding Service Delivery Strategies
Value Adding Support Strategies
Communicating the Strategy and Developing Action Plans
The Annual Strategic Plan Update
Encouraging Strategic Thinking
Future Challenges for Strategic Planning and Planners

15. Modules in detail Quality Management in Healthcare Benchmarking
Business Process Reengineering
Six Sigma
Quality Circles
Kaizen
ISO
JCI
NABH
Risk & Disaster Management
Hospital acquired Infection
Fire Hazard
Radiation Hazard
Security Organization and Management in healthcare
Safety in hospitals
Disaster Management Classification
Process, spectrum of disaster management, planning & others

16. Last Batch Profile (Batch 01)
Experience level: 2 years to 26 years
Organizations: - Johnson & Johnson
- Star Hospitals
- Global Healthcare
- Apollo Hospitals
- Max Hospitals
- Grecion Hospital
- Indian Army
- Medi Assist India
Role Profiles:
- Dental Officer
- Specialist In Pathology
- Sr. Staff Nurse
- Admin And Facility Manager
- Oncologist
- Sr. Optometrist
- Emergency Incharge
- Duty Doctor
- Practitioner

17. Selection Process Eligible applicants will be selected on the basis of
Performance in the Healthcare Management Aptitude Test (HMAT) to be conducted by NIIT Imperia
The assessment of background and motivation (Statement of Purpose-Annexure I of the application form) based on the application form submitted.

18. Attendance Criteria & Fee Pattern
Attendance Criteria for Successful Completion of the program
Minimum 50% Attendance in each module
Minimum 80% Attendance in the entire program
Program Fee: Rs. 1,50,000/- plus 12.36% Service Tax Rs. 168,540/-
The fee above is inclusive of all academic charges, examinations, textbooks, study material
All fees are non-refundable. Fees can be paid by cash, or cheque/demand draft drawn in favour of ‘Medvarsity Online Ltd’
A deferred payment facility exists.
Students wanting to avail education loans click here

19. Eligibility Criteria Working Professionals/self-employed
Graduates ( or equivalent) in any discipline recognized by UGC/AICTE/DEC/MCI
Minimum 3 years of work experience (full-time paid employment) post graduation as on Jul 1, 2012 (one year relaxed for MBBS, BAMS, BHMS, BDS, Unani degree holders)

20. Sample Certificate Sample Certificate Sample Certificate
Facing Side

21. Sample Certificate Sample Certificate Sample Certificate
Non Facing Side

22. How to apply Application period Application forms
• Last date for applying 22nd June, 2012
Application forms
• Application forms can be obtained from
or at local NIIT IMPERIA/Medvarsity Centres
Class would commence on or after July 2012

23. Documents Required for Application
2 Passport size photo affixed [Latest photo with light backdrop]
Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]
Proof of Graduation Completion [Provisional / Degree Certificate]
Proof of Graduation % [Graduation Marks sheets for all years]
Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]
Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

24. Placements Placement opportunities for PGDHOM graduates exist in
Hospitals
Clinics
Insurance companies
Diagnostic centers
NGO’s and International Organizations
Clinical research organizations
Medical tourism
Pharmaceutical industry
Healthcare IT and Medical device companies
Market research firms
Placement assistance through Medvarsity’s placement cell provided to successful candidates

25. About Medvarsity
Medvarsity, India’s first Medical e-learning venture was established in April 2000, and launched its official online portal in October It is an initiative by Apollo Hospitals Group, the leader in healthcare in Asia Pacific Region, having the first JCI accredited hospital in India. Medvarsity has already entered into MOUs with four medical colleges and has nearly medical students and doctors registered on its platform.
For more information visit

26. NIIT Imperia – Technology Edge
Classrooms in 21 cities
Direct one-to-one interaction is ensured through individual ICT systems for each student:
High-performance PCs
Webcam
Audio system and microphone at each workstation, connected directly to faculty at institutes
Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom.
Learning Management System (LMS):
supplementary e-learning
program-specific notices
online submission of assignments
reminder services
online testing
student records
Click here to view a virtual tour of Imperia classroom.

27. For any further queries, Call Us At 18002660304 (Or) Write to imperia@niit.com