1. blue ocean strategic moves Submission Form

2. blue ocean strategic moves Congratulations. Your proposed strategic move has been selected for potential inclusion in the forthcoming Worldwide Blue Ocean Strategic Move collection, please complete the below submission form. This has been created to help you structure your analysis and write-up and make sure the main points of the blue ocean strategic move are highlighted. Answering these questions will also help you sharpen your understanding of whether your chosen strategic move is indeed a blue ocean strategic move, not just an interesting case. As stated in the initial email, there is no guarantee that a submission will ultimately be selected for inclusion. The submission must highlight how the strategic move is robust to the principles of Blue Ocean Strategy and inspiring. Submissions that are accepted may be used in a hardcopy collection, the BOS newsletter, and/or on the official Blue Ocean Strategy website. Once you submit your response, please note that it cannot be published on your own website or in any other way made publicly available until you have heard back on whether it has been accepted or not. If your strategic move submission is not selected, you are free to use and distribute this as you would like anytime after that. However, if your strategic move is selected, you cannot publish this or make it publicly available until after it has been published in hardcopy or electronic form in the collection. In all published material in which it is featured, your name will be recognized so you get global exposure as a contributor to Worldwide Blue Ocean Strategyic Moves. This is true even if the final write-up of your selected strategic move has been significantly revised and enhanced by the BOS research team. Please note, however, that there will be no financial payment for the use of your submitted case whether it is published in hardcopy print form or electronically on the web, in newsletters, etc. In submitting your case, please know that you accept the above conditions and agree to not later refute these conditions. If you are not in agreement with the above conditions, then please do not submit a case. Getting Started…. 2

3. blue ocean strategic moves The aim of the proposed collection is to inspire and enlighten. Specifically, To inspire and enlighten companies of every size, in every sector, and from every corner of the world of the blue ocean possibilities they can unlock whether, for example, in agriculture, bicycles, or jet engines or in Kenya, Bulgaria, or Brazil. To inspire and enlighten governments at the national level, the state level, or the city level of the oceans of opportunities they can create for the good of their societies and/or local business – again anywhere in the world. To inspire and enlighten nonprofit organizations about the blue ocean strategic moves they can make happen, which, for example, make our planet greener, improve education, lessen poverty, raise access to medicine for people less economically fortunate or make life more fun by creating a whole new sports group concept. One of the unique aspects of Blue Ocean Strategy is the truly global nature of the book’s audience. The book is currently coming out in 41 languages is a bestseller ocross five continents. To reflect the truly global nature of the book’s audience, we would like to try break the mold even further with a global collection of strategic moves from every continent and hidden corner of the world to inspire people everywhere of what they are capable of. The Aim…. 3

4. blue ocean strategic moves If you would like to potentially get your case featured in official Worldwide Blue Ocean Strategic Moves material, please complete the below submission form. Note that all questions should be completed. Name: Country of Residence: Email Address: Best Telephone No: Your Submission…. The name of the focal organization/company/government launching the Blue Ocean Strategic Move (for example, the New York Police Department, Cirque du Soleil, the government of Singapore, etc). 1. The focal country/region the Blue Ocean Strategic Move was launched in (For example, was this strategic move launched across Latin America or in a particular Latin American country?) Please specify. 2. 4 Insert name here….. Insert country of residence here….. Insert email address here….. Insert telephone number here….. Enter name of organization/company/government here… Enter country/region here…

5. blue ocean strategic moves Describe the red ocean setting prior to the launch of the Blue Ocean Strategic Move. For example, growth rate, number of competitors and intensity of competition, factors the industry was competing on. For a government case like the NYPD, the red ocean scenario might be described by a rise in crime, a cut in government budgets, low citizen evaluations of the police, etc. Obviously, for each setting, the factors that best describe the red ocean setting will be different. Please be as concrete and concise as possible. The reader should get a real feel for the difficulty of the setting. 3. 5 Enter description here…

6. blue ocean strategic moves Describe how the focal organization/company/government challenged the conventional assumptions of competing to create a blue ocean. 4. 6 Enter description here…

7. blue ocean strategic moves Fill in the below ERRC grid to highlight what factors the Blue Ocean Strategic Move eliminated, reduced, raised and created. 5. Eliminate Raise Reduce Create Copyright Kim & Mauborgne 7 Which factors were eliminated that the industry long competed on? List those here… Which factors were raised well above the industry’s standard? List those here… Which factors were reduced well below the industry’s standard? List those here… Which factors were created that the industry had never offered? List those here…

8. blue ocean strategic moves Discuss how what was eliminated, reduced, raised, and created allowed the strategic move to achieve differentiation and lower costs. 6. 8 Enter discussion here…

9. blue ocean strategic moves The other downloaded submission document is a strategy canvas in PowerPoint. Complete it either by printing it out and filling it in by hand before scanning it, or by manipulating the PPT document if you can. On it, please draw the strategic profile of the industry versus that of the blue ocean strategic move. 7. Discuss how the strategic move grew demand and drew in new customers. Discuss who these once noncustomers are. In the charity industry, for example, it could be a new group of donors like college students. 8. 9 Enter discussion here…

10. blue ocean strategic moves Discuss the performance consequences of this strategic move. Be as concrete as possible (e.g., profit and revenue growth, growth in market cap, free positive publicity, high ratings in surveys, awards won, etc). 9. 10 Enter discussion here…

11. blue ocean strategic moves Once done, please visit the web page www.blueoceanstrategy.com/moves/BOSWorldSubmit.php to submit. www.blueoceanstrategy.com/moves/BOSWorldSubmit.php Once you have completed your submission, an automatic response will be generated and sent to you stating that your submission has been successfully received. This will be the only response you will receive until you hear whether your strategic move has been selected or not. It is important to note that if more than one individual submits the same case, the one that has the most thoughtful and clear write-up will be selected by the team. That is to fairly recognize those who made the greatest effort. Once the cases have been selected, you will be notified if your case is one of the ones chosen or not. Note that as we do not have unlimited resources, we regret that no feedback or comments will be given to those not selected. If your case is chosen, there will be a very high chance that you will hear from a BOS researcher or expert, asking for clarification for their further development of a specific aspect of the case that is weak. This can be an iterative process requiring some of your time to ensure that only the highest quality cases are presented. It is important that you are clear in advance on this. Note also that your case may be largely rewritten before it is ever publicly released to ensure the highest quality articulation in the shortest number of pages. Your name, however, will always be recognized as a contributor to Worldwide Blue Ocean Strategic Moves when the case is featured. Having read and understood all of the above, please submit your proposed strategic move only if you accept all of the terms and conditions. Thank you ! Submission…. Dive Life is once Enter the blue ocean Don’t fight with sharks Don’t fight Explore the infinite In front of you Wishing you many blue oceans ahead, The BOS Team 11