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Selecting and Managing Entry Modes Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.

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Presentation on theme: "Selecting and Managing Entry Modes Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall."— Presentation transcript:

1 Selecting and Managing Entry Modes Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

2 International Business 5e Chapter Chapter Preview Discuss the essential aspects of exporting Define each form of countertrade Explain each type of export/import financing Describe the advantages and disadvantages of each contractual entry mode Identify the pluses and minuses of each investment entry mode Identify strategic factors in selecting entry modes

3 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e Chapter Step 1Step 2 Identify a potential market Match needs to abilities Step 3 Initiate meetings Developing an Export Strategy Step 4 Commit resources

4 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e Chapter Degree of Export Involvement Direct exporting (sell to buyers) Indirect exporting (sell to intermediaries) Sales representatives Distributors Sales representatives Distributors Agents Export management companies Export trading companies Agents Export management companies Export trading companies

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