1. Should Finnish Health Care Software Companies Go International? Esa Soini Mylab Corporation 30-Sep-2004

2. PlugIT 30-Aug-2004© Esa Soini Could Finnish HCIT Companies Go International?

3. PlugIT 30-Aug-2004© Esa Soini Examples of Finnish Health Care IT Companies è Gigantic Global Companies General Electric Siemens è Large Multinational Companies TietoEnator WM-data Novo è Medium Size Companies Medici Data Datawell Mylab è Small Companies GlobalWare Enersoft Most of them are already international!

4. PlugIT 30-Aug-2004© Esa Soini Going International - the Traditional Finnish Way Decide to go international Open offices in New York, Tokio, and Rio de Janeiro Send your best and brightest people there Hire local sales force Organize press conference in Finland Wait for international customers to show up Loose some money Loose more money Close the foreign offices Tell everybody: “Good idea, but timing was bad” Downsizing Merger Bankruptcy

5. PlugIT 30-Aug-2004© Esa Soini The Systems are Dead, Long Live the Services!

6. PlugIT 30-Aug-2004© Esa Soini Systems vs. Services System Services

7. PlugIT 30-Aug-2004© Esa Soini Why Services Are Superior to Maintain?

8. PlugIT 30-Aug-2004© Esa Soini Software Services via Internet è IT Systems disappear beneath the Internet horizon Superior to maintain and upgrade No complicated implementation project Easier to use - universal graphical user interface (Web conventions) More satisfied customers, end-users, and employees è You can be locally global

9. PlugIT 30-Aug-2004© Esa Soini Evolution of the Tax Return Filing Software

10. PlugIT 30-Aug-2004© Esa Soini Look for Universal Needs to Be Satisfied The Spectrum of Needs Health Care Needs Health Care ITBioinformatics

11. PlugIT 30-Aug-2004© Esa Soini Should Finnish HCIT Companies Go International?

12. PlugIT 30-Aug-2004© Esa Soini What are your values and goals?

13. PlugIT 30-Aug-2004© Esa Soini The FinnWell Dilemma FinnWell Diagnostic Technologies Health Care IT Products and Services Processes of Health Care Products & Procedures to Improve Finnish Health Care Products & Services to Succeed in Global Markets

14. PlugIT 30-Aug-2004© Esa Soini The Mission Statement of Mylab

15. PlugIT 30-Aug-2004© Esa Soini Should Finnish HCIT Companies Go Global? è Yes, but remember... 1.Focus, Focus, Focus on Universal Needs (of Selfish Genes) 2.No Systems, but Services 3.Don’t Go International, Go Internetional

16. PlugIT 30-Aug-2004© Esa Soini Legal Disclaimer The following pictures and persons have no connections to the real world. All similarities are just coincidences.

17. PlugIT 30-Aug-2004© Esa Soini Will a man gain anything if he wins the whole world but loses his soul? (Matthew 16:25)