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Get Connected www.forum.nokia.com BookIT DDM mCheck-In Solution Case Airlines September 28, 2004
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 General about BookIT BookIT Ltd. is a software and services company offering server-based mobile phone middleware, field force management solutions, and worldwide two-way GSM, SMS, and MMS connectivity BookIT’s innovative solutions are easy to use, scalable, and cost-effective BookIT’s patented Dynamic Dialog Matrix™ (BookIT DDM™) technology uses industry-standard messaging technology to work on any phone in any GSM network Authentication is embedded and automatic in BookIT DDM solutions, so customers do not need to remember any user names or passwords, nor special authentication procedures References: Finnair Plc, Finland Post Corporation, Skanska Oy, NCC Construction Ltd., Nokia Corporation
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 BookIT DDM mCheck-In Solution Airline Travel Simpler than Taking a Taxi Revolutionary Finnish invention BookIT has developed easy to use solution for airlines that enable flight passengers to securely check-in for flights using their mobile phones Passengers only reply to message sent to their GSM phone Works for all, anywhere Regular GSM phone will do - independent of country, time and mobile operator No need to worry about printed check-in documents No waiting at check-in counters or check-in kiosks Investment payback in months Self service and electronic ticketing makes substantial cost savings to airlines DDM = Dynamic Dialog Matrix
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 BookIT DDM mCheck-In Solution Redefining Airlines Industry Business In line with IATA initiatives to redefine the way airlines do business by improving customer service whilst saving costs => Potential market: Total of 80 airlines with 1,396M passengers in 2003 Easy end-user experience enabling flyers to check-in for flights via SMS Works on any GSM phone, no client software installations needed Independent of location, works anywhere where GSM works Easy to integrate with airline reservation and check-in systems Flexible solution that can be licensed or subscribed as a monthly service Substantial costs savings due self service and electronic ticketing IATA = International Airlines Trade Association
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 Simplify travel, better customer service, increase revenue, lower costs: 1. Travel Confirmation – securing flight reservation, verifying authenticity of the transaction 2. Check-In Process – reminder for flight, check-in initiation, guidance to the gate 3. Check-In Options – select seat, confirm meal etc options 4. Departure Change Information – push-through and confirm any flight detail changes 5. Last-Minute Upgrade – promote award-based last-minute upgrade 6. Tax Free and Shopping Specials at the Airport 7. Arrival City Info – Weather report, ground transportation etc. Airlines Industry Projected Usage of DDM in Passenger Travel One airline estimates that DDM-based dialogue automation could be used on average in 7 occasions during one passenger's flight
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 “Mr Smith to check in BLV456 please REPLY: (a) for aile (w) for window Wait for confirmation message..”. “Thank you. You are now checked-in for flight BLV456 11.05 to Paris. Your Seat is 4B. Please, proceed directly to Terminal 2 Gate A26.” 1. Message from Airline 2. Reply to Airline 3. Confirmation message from Airline “a” Press send Easy for All Passengers to Use
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 Finnair, a Finnish airline company, had 6,8 million passengers in 2003 BookIT DDM mCheck-In allows Finnair frequent flyers to check in for flights by using their mobile phones Passengers only need to reply to message sent to their GSM phone by Finnair before the flight BookIT DDM can be used in all GSM phones and is independent of mobile service provider and location of the passenger Frequent flyers give their GSM phone number and update their profile at Finnair Plus web pages or via calling Finnair Service Centre to receive check-in message from Finnair before flights Launched in Sep04, promoted via publicity and direct mailings BookIT DDM mCheck-In Solution Case Finnair
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 BookIT DDM Mobile Check-In Benefits for Finnair Better customer service enabling checking on a way to airport - no need to wait for service at check-in counters or worry about printed documents Substantial cost savings due to self service and removal of printed check-in documents (IATA estimates each regular print ticket to cost USD 9) Encouraging wide service adoption with easy to use service available for any GSM phone, independent of location and telecom service provider Easy to implement solution that is quick to take into use Cost effective in operation and maintenance IATA = International Air Transport Association IATA estimates savings of each electronic ticket in comparison to issued print ticket to be USD 9 per ticket. Similar economics in check-in documents would mean Finnair savings of USD 61 million per year.
Get Connected www.forum.nokia.com Forum Nokia PRO Member © BookIT 2004 Elisa and Bookit co-operation IATA = International Air Transport Association Elisa delivers BookIT DDM solutions in Finland. Elisa has participated in implementing Finnair’s SMS check-in service. For further information,contact firstname.lastname@example.org.
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