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© 2009 Eyeblaster. All rights reserved How we can work together Presented by: Geoffrey King ● Sales Engineer ● 4 th February 2009 Sales Engineer, APAC
© 2009 Eyeblaster. All rights reserved Agenda A little bit about me What is a Sales Engineer? Support Offered (...And Not Offered) How to Ask for Help
© 2009 Eyeblaster. All rights reserved Channel Data Flow 12.30 - 1.00How to use the Sales Engineer APAC resource Introduce your role What aspects you can help with. How to ask for your help. Here I’m thinking of you setting paramaters for assistance – for example if a case has already been entered into CRM then they must note the case number to stop double ups. Geoffrey King All good with this G-Funk? You should definitely include: Learnings from Vodafone on power of SV. Channel Connect case study from Masterfoods (Lianne promised we’d have this next week). Go through the process for requesting Custom Reports.
© 2009 Eyeblaster. All rights reserved Introduction to Geoffrey King Graduated with honours at Sydney University in Bachelor of Engineering – eCommerce. Can bench press around 20KG (Total) First job: Ice Cream Transporter, Sedexo Last Job: Online Production Manager, MRN Enjoy long walks on the beach Enjoys long runs/swims/riding on beach/grass/roads/footpaths Enjoy long walks on the beach Geoffrey Winning London Marathon
© 2009 Eyeblaster. All rights reserved What is a Sales Engineer? As products continue to evolve and become more technically and/or functionally complex... Sales Engineer: The role serves to bridge the gap between sales acumen and engineering expertise Geoffrey
© 2009 Eyeblaster. All rights reserved Support Offered by a Sales Engineer? Assisting APAC Sales Force Through Sales Life Cycle as a Local Technical Product Expert Help Manage Custom Projects, Innovation and Reporting Requirements Updating APAC Sales Force on Product Innovation, Best Practices + Success Stories Work Closely with Product Teams + Provide Customer Feedback
© 2009 Eyeblaster. All rights reserved What a Sales Engineer (SE) Is Not? NeedsSE Tier 2 Support: I cannot fix a non-expanding ad or investigate a publisher impression discrepancy. If I have the time I can certainly help point you in the correct direction. x Flash Developer: I cannot build you that bells & whistles ad with the 20” Mag Wheels that you saw on China Daily yesterday. x Help File: You aren’t sure what the network play section in an account is used for. I am likely to refer you to the relevant section of the Eyeblaster Training Zone. x Personal Statistician: Hey Geoffrey, did this campaign perform well? To some level I can help, certainly I can point you in the direction of worthwhile KPI and Best Practices but I do not have the means or resources to do full campaign analysis. x Pricing The price you charge is a matter for Sales Management Team x Creating You a Beautiful Presentations Our marketing department are exceptionally skilled at this task. x
© 2009 Eyeblaster. All rights reserved How to Ask for Help Please feel free to call or email me for any help or advice. I am a resource for the Sales Management team. For complicated issues I much prefer a detailed email from you with an outline of the issue. By sending me an email you give me a chance to conduct research and respond in detail. If you have contacted somebody else for help on the same matter or submitted a CRM case please let me know so we can avoid doubling-up on work. If the request includes a custom project, custom report or product feature request it is important to include a business case. I need to understand why it is important and the potential opportunity costs to your business.
© 2009 Eyeblaster. All rights reserved Recent Work I Have Been Involved In Omniture Integrations Custom Report Specification and Project Management with Professional Services. Alpha / Beta product management New product rollouts, training and ongoing management (for example CC4S, CC4M and Smart Versioning) Process Innovation; CRM – Custom Sales Report looking at large campaigns Campaign Tracking – eTrack, WebTrends
© 2009 Eyeblaster. All rights reserved Thank you
© 2009 Eyeblaster. All rights reserved Current and Future Integrations Presented by: Geoffrey King ● Sales Engineer ● 3 rd February 2009 Eyeblaster and.
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