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HP 3PAR StoreServ Storage

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1 HP 3PAR StoreServ Storage
Coolidge NPI Sales Training Webinar (Part A – Product Level) November 29, 2012 The objective of this webinar is to describe for the HP and partner sales audiences all that HP is announcing on Dec 4th related to 3PAR and to review why this matters to customers. As you know, its been about two years since HP acquired 3PAR. We said back then that we were going to invest in this platform because it’s rich architecture and design offered much opportunity for our customers then and into the future. Now that we are two years into it, HP is still going strong with that investment. You’ll remember that in late 2011, we introduced the HP 3PAR model as the gold standard for Tier 1, enterprise storage for the ITaaS. Earlier this year, we introduced an all SSD version of that enterprise product. All building on the simple, efficient and agile foundation that is HP 3PAR Storage. Now today, we are discussing continued investments in this platform that is so strategic to HP Storage and HP overall. We’ll talk about how we are delivering on these investments today and why HP 3PAR is the last storage platform you’ll ever need. And sure, we have an exciting new HW platform that we want you to embrace and sell, sell, sell, but its also important for you to understand now to position this new platform with HP 3PAR overall and in our HP Storage Portfolio and why the introduction of this new hw model is bigger than just a new box. Top level messaging – 1-2 slides for each One stack File/Block/Object – today and in 2013 SSD optimization – review July announcement, applicability to Eos and plans for Acoustic and Fender in 2013 StoreServ 7000 drill down High level product specs, including the gateway Target markets Pricing, licensing, product structure Competitive compares Positioning EVA LeftHand V400 Specific sales plays File/Block – large 7400 config w/ minimal software and either gateway; smaller configs or more SW titles will cause pricing problems Others? StoreServ drill down New features and why they matter Cappella

2 HP 3PAR StoreServe Storage – What’s New
Session objectives After this Product training you will have learned about New product branding and enhanced product family vision New midrange storage Systems – HP 3PAR StoreServe 7000 New 3PAR OS – enhanced Simplicity, Federation and Resilience Configuration rules and pricing Enhanced 3PAR High-end – HP 3PAR StoreServ updates

3 Agenda Family Level Product Overview HP 3PAR StoreServ 7000 Storage Overview HP 3PAR Operating System Enhancements Product Ecosystem Product Structure, Licensing, Configuration Rules Sample Configurations Support and Services Sales Enablement Programs Pricing StoreServ and StoreFabric: Better Together

4 HP 3PAR StoreServ Storage Family Level Product Overview

5 The gold standard for Tier 1 Storage in Virtual/ITaaS
HP 3PAR StoreServ The gold standard for Tier 1 Storage in Virtual/ITaaS Autonomic: Reduce time spent managing storage by 90% System responds effortlessly and instantly to new workload demands Efficient: Reduce capacity requirements by 50% - Guaranteed. Hardware enabled thin technologies and tiering for high efficiency without tradeoffs. Multi-tenant: Double VM density per server – Guaranteed. Bulletproof tier-1 resilience for massive consolidation of unpredictable mixed workloads Federated: Non-disruptive data mobility between systems HP Peer Motion for easy refresh and data services management across multiple arrays Consolidate massively, securely and with high service levels. Double VM density per server – Guaranteed. Mesh active design, virtual private array security and tier 1 resilience handle diverse and unpredictable workloads typical of multi-tenant cloud environments Performance and scale for multi-tenant applications Optimized to get the most from every dollar and disk Eliminate deployment bottlenecks and slash OpEx

6 NEW: HP 3PAR Software for Tier 1 data services
12 April 2017 Raising the bar again NEW: HP 3PAR Software for Tier 1 data services Greater protection of application service levels Persistent Ports for online upgrades without multipathing dependency Peer Persistence for transparent server failover over metro distances Guarantee performance levels for tenants and applications Priority Optimization for Quality of Service assurance by IOPS and Bandwidth Reclaim even more time for storage administrators Autonomic Replication for configuration-less disaster protection Prevent losing a single second of application availability Persistent Technologies for online software upgrades and transparent server failover Guaranteed performance levels for tenants and applications Quality of Service assurance by IOPS and Bandwidth for any 3PAR StoreServ Extending the lead in thin storage efficiency Effortless capacity reclamation and one-click, non-disruptive thinning Reclaiming time for storage administrators Configuration-less disaster protection and sustainable cloud automation HP Confidential

7 Eliminating distinctions between Midrange and Tier 1
Polymorphic Simplicity: Storage Without Boundaries New 3PAR StoreServ 7000 New 3PAR File Services New All-SSD Array New EVA to 3PAR Upgrade Path ONE Architecture – mid to high Only HP HP 3PAR StoreServ HP 3PAR StoreServ 10400 HP 3PAR StoreServ 7400 NEW HP 3PAR StoreServ 7200 Tier 1 Storage at Less than $40K USD! NEW Redefining the Midrange from $25K USD!

8 Tier 1 with midrange affordability
NEW: HP 3PAR StoreServ 7000 with 3PAR StoreServ File Services Effortless: Reduce time spent managing storage by 90% Self-configuring, provisioning, and optimizing via autonomic management Efficient: Reduce capacity requirements 50% - Guaranteed! Hardware enabled thin technologies, advanced tiering, and thin persistence for both file and block data Bulletproof: Tier 1 features. Midrange price. 2x VM density – Guaranteed! Quad controller resiliency, multi-tenant design, SSD models with QoS, and mixed workload optimization Futureproof: Grow with freedom in any direction Scale-out hardware and federate with HP Peer Motion to for virtually limitless scale from SMB to Enterprise Autonomic Spend up to 90% less time administering storage with self-configuring, self-provisioning, and self-optimizing automation Efficient Consume 50% less capacity and leverage lower cost storage tiers with thin technologies and advanced tiering capabilities [file/block] Resilient and Scalable A midrange system with tier 1 performance, security and resilience Effortless Performance - Get more for less without compromising performance Designed for enterprise-level consolidation and virtualization to deliver 3x the performance of competitive systems and provide 2x VM density guaranteed at y% lower $/IOP. Missing – Thin (Unmap in Vmware and Hyper-V, online F2T), Channel Friendly Unique quad-controller design and hardware enabled thin technologies guarantee a 50% reduction in capacity requirements while reducing business risk by X% Non disruptive growth, maintain service levels through component failures, enable transparent remote resiliency (added in features - need to describe Autonomic replication groups, Peer Persistence, Persistent Ports, Persistent Cache, Encryption, QOS), reducing business risk by yy% Unique quad-controller mid-range platform delivers 3X the performance and 2X the VMs/server at half the capacity Features and benefits summary—bulleted list on the top right column of first page organized around the three “buckets” that follow in points iii-v. Scale to support whatever your future may hold Single family/same architecture/single stack Affordable entry pricing and non-disruptive scalability to 4 nodes Block/file/object Federation/peer motion for data mobility Innovation in the midrange: enterprise features at a price you can afford Thin technology leadership Effortless resiliency—persistent technologies (cache, ports, peer persistence) Effortless performance—flash-optimized array Sub-volume tiering Effortless storage that’s simple to install, own, and upgrade New software suites Effortless installation with Smart Start Rapid provisioning IMC console Self-diagnostic/phone home capabilities Online import for effortless EVAà3PAR upgrade You Spend More Time Innovating Because Managing your Storage is Effortless You don’t need to be a storage expert with uniquely simplified administration in virtual server environments Access the same features as the world’s largest service providers with a common architecture that meets SMB needs and spans to the largest global enterprise Ready to use in just minutes and reconfigurable in just seconds, without disruption. You Get More for Less Without Compromising Performance Lower capacity requirements mean fewer disks to purchase up-front, less equipment to house, power, and cool, and less storage to manage—which translates into CAPEX and OPEX savings. Double your VM density to get the most out of server virtualization. Place more VMs on the physical servers in your existing VMware vSphere environment without compromising performance or reliability. You Only Purchase What You Need Now, with the Ability to Add as Your Business Grows Low entry pricing and unique, non-disruptive scalability to 4 nodes, Data mobility is easy whether it be within the storage array or between arrays, making HP 3PAR StoreServ 7000 a perfect match for virtual servers. Consolidate data to this high-performance system to give your business the flexibility to meet changing business needs on demand.

9 Efficient and bulletproof file services
NEW: HP 3PAR StoreServ File Services Consolidate and save 50% on capacity Consolidate user directories and boost capacity utilization Compaction: Primary deduplication and autonomic capacity reclamation Policy-based Tiering: Granular block level and file-level classification Performance for tens of thousands of users Provide leading service levels for performance and availability Performance: Native SMB 3.0 built-in plus mixed block/file workload optimization Security: Encryption at rest and in-flight, File-level access control, Endpoint protection onboard Availability: 8-way clustered services locally or over distance with Metro-Cluster transparent failover Efficient consolidation of block/file Compaction: Autonomic capacity reclamation for block or file re-use, Primary deduplication Tiering: Granular, policy-based tiering Bulletproof service levels Performance: Support for tens of thousands of users, Auto-rebalancing for optimized performance, Mixed workload support Security: Built-in encryption at rest and in-flight, File-level access control, Endpoint protection which runs onboard Availability: 8-way Cluster file services locally or across distance with Metro-Cluster support for transparent failover

10 The midrange storage standard for virtualization
Double VM density. Guaranteed! System Wide Striping, Mixed Workload Support , and Quad Controllers Silicon-level Integration with VMware VAAI APIs for HW-Assisted Locking 50% less capacity. Guaranteed! Silicon-level Integration with VMware VAAI APIs for Thinning, Reclaim Adaptive Optimization and Fast RAID Technologies Effortless Provisioning Autonomic Groups and VMware Management Integration Remote Copy Integration with VMware Site Recovery Manager Peer Persistence Integration with VMware MetroCluster Buy 50% fewer physical servers Cut storage capacity requirements by 50% Spend 90% less time managing storage.

11 New Product Introduction
Bulletproof: Midrange storage that refuses to compromise Tier 1 features Enterprise platforms HP 3PAR StoreServ 7400 Mid-tier platforms Performance during controller/cache failure Integrity issues Online SW upgrades w/out host path dependencies x 3-site replication Mixed workload support Manual, physical separation req’d Multi-tenant security Non-disruptive data migration Single management UI x Multi-protocol support Midrange affordability Midrange storage that refuses to compromise Tier 1 features HP Restricted

12 Leadership Performance and Guaranteed Quality of Service
NEW: All-SSD 3PAR StoreServ 7000 Up to 240 SSDs Up to 320,000 IOPS NEW: Priority Optimization Guaranteed performance: IOPS and bandwidth at the tenant and application level Available for any 3PAR StoreServ model 2.4x Performance Advantage vs. Closest Competitor Tenant 1 (20,000 IOPS) Over-commits at 150% of assigned IOPS Application 1 (10,000 IOPS) Application 2 (10,000 IOPS) Application 3 (10,000 IOPS) Tenant 2 (100,000 IOPS) Application 4 (100,000 IOPS) *Priority Optimization is available in 1H13

13 Everything you’d want in a next generation EVA
EVA DNA A pain free and risk free evolution that takes the best of EVA into the future of storage Smart Start Online Import from EVA to 3PAR directly from EVA Command View

14 HP 3PAR StoreServ 7000 Storage Overview

15 Tier 1 with midrange affordability
NEW: HP 3PAR StoreServ 7000 with 3PAR StoreServ File Services Effortless: Reduce time spent managing storage by 90% Self-configuring, provisioning, and optimizing via autonomic management Efficient: Reduce capacity requirements 50% - Guaranteed! Hardware enabled thin technologies, advanced tiering, and thin persistence for both file and block data Bulletproof: Tier 1 features. Midrange price. 2x VM density – Guaranteed! Quad controller resiliency, multi-tenant design, SSD models with QoS, and mixed workload optimization Futureproof: Grow with freedom in any direction Scale-out hardware and federate with HP Peer Motion to for virtually limitless scale from SMB to Enterprise Autonomic Spend up to 90% less time administering storage with self-configuring, self-provisioning, and self-optimizing automation Efficient Consume 50% less capacity and leverage lower cost storage tiers with thin technologies and advanced tiering capabilities [file/block] Resilient and Scalable A midrange system with tier 1 performance, security and resilience Effortless Performance - Get more for less without compromising performance Designed for enterprise-level consolidation and virtualization to deliver 3x the performance of competitive systems and provide 2x VM density guaranteed at y% lower $/IOP. Missing – Thin (Unmap in Vmware and Hyper-V, online F2T), Channel Friendly Unique quad-controller design and hardware enabled thin technologies guarantee a 50% reduction in capacity requirements while reducing business risk by X% Non disruptive growth, maintain service levels through component failures, enable transparent remote resiliency (added in features - need to describe Autonomic replication groups, Peer Persistence, Persistent Ports, Persistent Cache, Encryption, QOS), reducing business risk by yy% Unique quad-controller mid-range platform delivers 3X the performance and 2X the VMs/server at half the capacity Features and benefits summary—bulleted list on the top right column of first page organized around the three “buckets” that follow in points iii-v. Scale to support whatever your future may hold Single family/same architecture/single stack Affordable entry pricing and non-disruptive scalability to 4 nodes Block/file/object Federation/peer motion for data mobility Innovation in the midrange: enterprise features at a price you can afford Thin technology leadership Effortless resiliency—persistent technologies (cache, ports, peer persistence) Effortless performance—flash-optimized array Sub-volume tiering Effortless storage that’s simple to install, own, and upgrade New software suites Effortless installation with Smart Start Rapid provisioning IMC console Self-diagnostic/phone home capabilities Online import for effortless EVAà3PAR upgrade You Spend More Time Innovating Because Managing your Storage is Effortless You don’t need to be a storage expert with uniquely simplified administration in virtual server environments Access the same features as the world’s largest service providers with a common architecture that meets SMB needs and spans to the largest global enterprise Ready to use in just minutes and reconfigurable in just seconds, without disruption. You Get More for Less Without Compromising Performance Lower capacity requirements mean fewer disks to purchase up-front, less equipment to house, power, and cool, and less storage to manage—which translates into CAPEX and OPEX savings. Double your VM density to get the most out of server virtualization. Place more VMs on the physical servers in your existing VMware vSphere environment without compromising performance or reliability. You Only Purchase What You Need Now, with the Ability to Add as Your Business Grows Low entry pricing and unique, non-disruptive scalability to 4 nodes, Data mobility is easy whether it be within the storage array or between arrays, making HP 3PAR StoreServ 7000 a perfect match for virtual servers. Consolidate data to this high-performance system to give your business the flexibility to meet changing business needs on demand.

16 12 April 2017 HP 3PAR StoreServ 7000 Modern architecture to meet the demands of todays virtualized computing environments HP 3PAR StoreServ 7200 HP 3PAR StoreServ 7400 Industry unique Gen 4 ASIC Gen 4 ASIC Controller Nodes 2 2 / 4 Max SFF Drives 144 240/480 Max LFF Drives 120 216/432 Cache 24 GB 32/64 GB Max. 8GBit/s FC ports 12 = 4 (built-in) + 8 (optional) 24 = 4/8 (built-in) + 8/16 (optional) Max. 10Gbit/s iSCSI/FCOE* 4 (optional) 4/8 (optional) Built-in IP remote copy port (can also use FC ports) 2/4 Controller Enclosure 2U with 24 SFF drive slots (2x for a 4-node 7400) Drive Enclosure (can be mixed behind one controller pair) SFF drive enclosure: 24 slots in 2U LFF drive enclosure: 24 slots in 4U Critical Notes Only mid-tier storage that scales to 4 Controllers Higher performance and higher availability than traditional mid-tier storage. ASIC is the glue that allows mixed workloads and higher scalability Encourage customer to pick 7400 for resiliency and scalability, but fall back to 7200 when under pricing pressure in smaller deals Max total drives (equals max SFF drives) 7200 = 144 drives 7400 (2/4 nodes) = 240/480 drives Max LFF drives:* 7200 = 120 drives 7400 (2/4 nodes) = 216/432 drives *Note that the controller enclosure has 24 SFF slots . Only the add-on drive enclosures provide LFF slots. Hence the reduced LFF drive count. Max SSDs: 7200 = 120 SSDs 7400 (2/4 nodes)= 120/240 SSDs Max raw capacity: 7200 = 250TB 7400 (2/4 nodes) = 432/864 TB Drives planned for launch: SFF: 300GB 15k SAS, 450 GB 10k SAS, 900GB 10k SAS, 100GB SSD, 200GB SSD LFF: 2TB 7.2k NL SAS, 3TB 7.2k NL SAS, 100GB SSD, 200GB SSD * The FCoE capability of the card will become available after product first release HP Confidential

17 HP 3PAR 7000 Software Suites Operating System Suite 3PAR Thin Technologies Replication Suite Virtual Copy Remote Copy Peer Persistence Data Optimization Suite Dynamic Optimization Adaptive Optimization Peer Motion Reporting Suite System Reporter 3PARInfo Security Suite Virtual Domains Virtual Lock Application Suites VMware vSphere Microsoft® SQL Exchange Oracle Required Optional For more information:

18 Pulling away from the competition
New Product Introduction Pulling away from the competition What are the key StoreServ 7000 differentiators and why we win Effortless and future-proofed Bulletproof Efficient Effortless management Autonomic Groups Autonomic Replication Groups Smart Start Future-proofed storage Peer Motion Online Import for EVA data Persistent Ports Peer Persistence Leading Thin technologies Start Thin, Get Thin, Stay Thin HW enabled zero bit detection Federated Thin Provisioning Thin Conversion for Online Import EVA Adaptive Optimization Dynamic Optimization 2X efficiency ONLY clustered quad-node architecture Persistent Cache Fast RAID Rebuild Virtual Domains 2.4 X performance mixed workload 2x VM density Pulling away from the competition These are the HP IP technologies that enable the HP 3PAR customer values. The tech session this afternoon will describe or demonstrate this in more detail for you. These feature benefits return more value to our customers than do the similar features from other array vendors! In some cases, our competitors do not even have similar features! The underlined features are new with the most recent version of the HP 3PAR SW, but all of these features are “new” for our mid range customers. Management Storage provisioning, tiering, & change management autonomically High Availability Persistent cache minimizes performance impact to applications and VMs Industry’s best ‘total’ HA with MetroCluster and Continental Clusters Performance Best SPC-1 score at very low price/IOPS Utilization 100% reservation-less ASIC powered thin technologies help get thin and stay thin Adaptive Optimization provides granular, policy-based autonomic storage tiering with sub-LUN data movement The only storage architecture you will ever need HP Restricted

19 HP 3PAR StoreServ – Expected FUD
New Product Introduction HP 3PAR StoreServ – Expected FUD Here comes the FUD “Everybody has thin provisioning now” “3PAR is not Unified” “3PAR has no primary volume dedupe or no compression” “Remote mirroring periodic Async RPO is worst in industry” “Two years late with SAS – HP again under invests in R&D” How to respond All competitors’ THP has performance caveats and zero reclaim that hurts performance. HP is thin, fast, and safe. HP offers a common addressable storage pool– management is converged via W2012 Server Manager. In most environments 3PAR THP will save more space overall, be easier to manage, and has no performance caveats. Plus Windows deduplication for files. Use sync if you can’t lose any IOs. HP 3PAR async saves bandwidth enabling DR for less money! Ridiculous. 3PAR has always beaten competitors in COO. Now with SAS the gap is even larger. 3PARs SW benefits are best in the industry HP 3PAR StoreServ – Expected FUD We expect our competitors’ FUD machines to crank out their usual FUD claims to force us off message and into rat holes. Let’s address these fast and stay on the offensive winning the deal. Everyone has Thin Provisioning now, so that is not an advantage for 3PAR any longer. Wrong!! The competitive Thin Technologies are weak imitations of the HP 3PAR thin technologies. HP 3PAR Thin Technologies yield far greater capacity utilization using far fewer processing cycles and running at much higher performance levels than anything from our competitors. HP 3PAR is not Unified: Wrong again! In partnership with Microsoft, HP Storage offers unified file and block storage management that retains all the customer effortless and efficiency benefits from 3PAR while enabling file deduplication and data encryption. Plus the competitive advantage of a single storage pool while EMC forces their file and block customers into the wasteland of storage silos. HP 3PAR has no primary volume dedup or compression: Wrong again plus the HP 3PAR Thin Technologies provide better capacity utilization than our competitors deduplication and compression technologies. And as mentioned, using the Microsoft/HP partnership, we now enable deduplication. Remote mirroring Async RPO is terrible: If our customers’ goal is to not loose any IOs, then they should be using Sync Remote Copy! Use the HP 3PAR Async RPO to enable the lowest cost DR saving money in band width costs and capacity utilization as all DR volumes can be thin volumes unlike our competitors. Two years late with SAS drives: Really! Is that the best FUD that they have??!! HP 3PAR creates more customer savings from our SW benefits than our competitors do with their SAS drives and their SW features. Now that 3PAR has SAS drives, the additional savings in space and power just add to our COO lead! Let’s stay focused on the total solution benefits to our customers. Others that might come u Scale beyond 960 drives Linear scalability with quad node architecture Mainframe Support XP is the preferred solution Native Encryption StoreServ offers encryption at the switch/fabric level HP Restricted

20 HP 3PAR StoreServ File Services
Common Addressable Pool of Storage File services available from the SAME efficient storage infrastructure as block services Agile Provisioning Storage delivered and repurposed on demand to the appropriate services as your business evolves Management Integration Enables you to access and manage file and block services through a single dynamic management interface. Unlike VNX where the pool of storage is dedicated to file OR block and once its assigned to one type its not accessible to the other

21 Industry Leading Efficiencies
HP 3PAR StoreServ and Microsoft Windows Server 2012 Thin Integration with 3PAR and WS2012 Deploy thinly provisioned file services for the most flexibility Reduce Capacity Requirements Stay thin over time automatically with 3PAR thin persistance and deduplication Meet Business Demands Offload Data Transfer (ODX) allows cloud and virtualized environments to meet the rapid pace of today’s applications and infrastructure

22 Integrated File and Block Storage Management Server Manager
Provision Deploy Manage Provision File-shares for heterogeneous file serving. Provision SAN storage for application and object workloads. Thin-provisioned storage. Present storage to file and application servers Deploy roles and features to multiple servers. Physical and virtual Centrally manage ongoing Storage requirements for file and block workloads. Manage file and block services Respond to business-critical problems more effectively. Single interface for deploying & managing File and Block workloads

23 HP Storage Midrange Storage Portfolio
CONVERGED STORAGE Established Platform 3PAR StoreServ 7000 Top choice for the midrange StoreVirtual 4000 Pure iSCSI Environment Client Virtualization* Migrate from VSA to Rack or BladeSystem EVA P6000 Existing customers not currently in a position to move to 3PAR StoreServ *Please see HPSD Client Virtualization Green Zone for additional information.

24 HP Storage midrange storage guidance
New Product Introduction HP Storage midrange storage guidance 3PAR 7000 is likely the best fit unless… 3PAR SPOCK is not aligned with opportunity It is a dedicated client virtualization environment It is primarily an iSCSI play All inclusive software model is required Software based (VSA) or BladeSystem storage is required EVA HP StoreVirtual HP Storage midrange storage guidance HP Restricted

25 HP 3PAR StoreServ Storage
Midrange Evolution with the lowest risk upgrade HP EVA Trusted - 100,000 Arrays installed WW Recognized for simplicity Leading hardware efficiency HP 3PAR StoreServ 7000 A Uniquely Agile Tier 1 Storage Platform at a Mid-Range Price Built from the two leading storage technologies Shared DNA Virtualization & wide striping Capacity efficient snapshots Management simplicity Leading TCO Online Import HP 3PAR F-Class Tier 1 architecture and features Clustered scalable controller architecture Industry leading efficiency technologies Multi-tenancy for mixed workloads Peer Motion

26 Protecting your investment into EVA
Continued investment with over 100K units shipped New features/support targeted for improved application consolidation New drives for increased consolidation VAAI enhancements for better VMware integrations Continued qualification of new operating systems and infrastructure Seamlessly transition to the next generation architecture when ready Migrate your EVA data over to HP 3PAR StoreServ using new HP 3PAR Online Import feature All driven from your known Command View EVA interface EVA P6000 Storage

27 F-Class EOL plans - tentative
Milestone Date Explanation End of Life Announcement Jun 30th 2013 Notification of product entering into end of life period Discontinuance Aug 31st 2013 Orders after this date will be fulfilled based on inventory availability Obsolescence Oct 31st 2013 Last day to purchase a F-Class system, subject to inventory availability Last date for new HP 3PAR Operating System (OS) version qualification Oct 31st 2014 Cut-off date for qualification of new versions of HP 3PAR OS for F-Class systems. End of sale date for Hardware Upgrades(Controller Nodes, Drive Chassis, Adapters, and Drive Magazines) TBD Last day to purchase additional disk capacity and other hardware End of sale date for add-on software* Last day to purchase licenses for add-on software End of engineering support Last date of engineering support availability for F-Class (including add-ons) components and associated version of HP 3PAR OS End of HP Services support At least until Oct 31st 2018 HP Services will support the F-Class HW and SW at least until the end of engineering support.

28 Intraline Positioning
HP 3PAR StoreServ 7400 and 3PAR StoreServ 10400 Why would a customer buy (previously V400) and not N? Need for better random read IOP/s with HDDs (96K for 7400 and 180K for 10400) Need for higher sequential performance (20%) Need for 480 to 960 drives Flexibility to scale to up to 96 FC host ports (24 FC ports for 7400) Common criteria certification For even higher demands recommend the HP 3PAR StoreServ (previously V800) 7400 4N is less expensive than 10400 10400 scales to 800TB and N = 864TB Max performance (with SSD’s) is higher with 7400 *Performance numbers are tentative

29 HP 3PAR StoreServ 10000 and 7000 positioning
New Product Introduction HP 3PAR StoreServ and 7000 positioning The only storage architecture you’ll ever need Why HP 3PAR StoreServ versus HP 3PAR StoreServ 7000… Scalability More than 480 drives needed Performance More than 96,000 random read IOPS* Flexibility More than 24 host FC ports Massive consolidation Up to 8 controllers, 1,920 drives, and 450,212 IOPS * Assumes only magnetic disk drives are used in the HP 3PAR StoreServ 7400 array HP 3PAR StoreServ and 7000 positioning This slide helps position the 7000 versus the current high end array. These four cases are when the should be sold instead of the Generally, sell the for the larger enterprise environments when large scale is needed by our customers. HP Restricted

30 HP 3PAR OS – 3.1.2 enhancements
Supported on StoreServ 7000,10000, F-Class, T-Class,

31 NEW: 3PAR OS 3.1.2 Tier-1Data Services
Raising the bar again on Tier 1 capability for virtual and cloud datacenters Reclaiming time for your administrators HP 3PAR 7000 SmartStart: Effortless configuration for StoreServ 7000 Autonomic Replication Groups: Configuration-less disaster protection Web Services Toolkit: REST API enables sustainable cloud automation Extending the lead in thin storage efficiency Thin Persistence with Windows 2012: Effortless capacity reclamation Dynamic Fat 2 Thin Optimization: One-click, non-disruptive thinning Prevent losing a single second of application availability Persistent Ports: Online upgrades with zero dependency Peer Persistence: Transparent server failover between sites Expanded Resilience Simplified online upgrades NPIV-based Persistent Ports for non-disruptive upgrades without multi-path dependency Transparent server failover between data centers Peer Persistence for application aware, federated failover of servers and storage Breakthrough Automation Configuration-less disaster protection Autonomic Replication eliminates the replication planning, configuration and deployment overhead Effortless capacity reclamation Thin Persistence integration with ODX and unmap in Windows Server 2012 One-click, non-disruptive Fat to Thin Addition of fat-to-thin conversion to Dynamic Optimization Durable automation Restful Web Services API Toolkit

32 HP 3PAR SmartStart* Making it effortless
Setup Storage system Simplified installation and configuration with comprehensive assistance at every step of the process Help for novice storage users in a Windows®, VMware, or Linux environments for self installation Efficient storage provisioning - create LUNs, provision storage, and present it to the server application Setup Service Processor and call home Configure Hosts Configure and provision Storage Install management console * Applies only to HP 3PAR StoreServ 7000

33 Autonomic Replication Groups
Greatly reduce operational cost and administrative time New Target Volume Created Autonomically Simplify, automate and expedite storage replication configuration Configure Replication Group to match a Common Provisioning Group Replication policy applied automatically to new Volumes Target volume on secondary storage created automatically Available initially in CLI (IMC support will follow) Increased agility Online increase in Source Volume size leads to automatic corresponding increase in Target Volume size New Source Volume Replicated Provisioning Group Replicated Provisioning Group Primary 3PAR Storage Secondary 3PAR Storage Autonomic Replication 3PAR Autonomic Replication is new software designed to enhance data center agility and efficiency when provisioning storage that is to be replicated on 3PAR Storage. Building on the foundation of 3PAR Rapid Provisioning and 3PAR Autonomic Groups, Autonomic Replication enables users to simplify, automate, and expedite the storage replication configuration. Autonomic Replication also increases agility because changes are handled autonomically at a subsystem level. When the Source Volume size is grown online, the Target Volume size is grown automoatically with a corresponding increase in size. You can associate a pair of CPG's with a remote copy group, so when a VV is to be added to the remote copy group, the target VV can be automatically created on the 2ndy array, the VV would be of the right size and type. This for the initial admitting of the VV to the RC group, additionally growing the VV on the primary would accomplish the same on the 2ndry.

34 Web Services API Provides a well-defined application programming interface for performing storage management tasks Tasks Supported Creation and removal of Virtual Volumes Creation and removal of Virtual Copies Creation and removal of Common Provisioning Groups (CPG) Creation and removal of VLUN Query all volumes and their properties Query all CPGs and their properties Query all VLUNs and their properties Developers Guide and Sample Client can be downloaded from Software depot

35 HP 3PAR Thin Persistence in Microsoft Environments
Module Title Date or Rev. # HP 3PAR Thin Persistence in Microsoft Environments With Windows 2003 and 2008 Zero unused space in a volume with sdelete fsutil Introduced with Windows 2012 Active Thin Reclamation with T10 UNMAP detects/identifies thinly provisioned virtual disks notifies administrator when storage thresholds are met UNMAP - returns storage when no longer needed Host management will report thin provisioning

36 Online FAT to THIN or THIN to FAT (TP DO)
Ability to convert from a thin-provisioned volume to a fully-provisioned volume (or vice versa) without requiring an offline transition. Fat-to-thin saves space for volumes that are sparsely consumed. Thin-to-fat saves on thin provisioning license usage for volumes that are mostly or completely allocated. Licenses required – Thin Provisioning*, Dynamic Optimization In previous releases, customers had to perform an offline transition in order to change the provisioning attributes of a volume. This used the legacy physical copy where the destination was offline. Upon completion of the copy, all the VLUNs and applications had to be manually moved from the old VV to the new one This Is a dynamic opt. enhancement. Complete these notes MARKETING. ?is DO licensing needed?

37 Persistent Ports Upgrade HP 3PAR OS without disturbing your business
Host Challenge Online SW Upgrade without multipath SW dependency Solution HP 3PAR Host Ports have a partner port If Primary port goes offline, backup port takes over Switch occurs in sub-seconds Applicable for SAN-connect configurations Supports FC, FCoE and iSCSI ports Benefits Online Software Upgrades while host path remains online Non-disruptive HBA Firmware upgrade Non-disruptive node maintenance P0 0:0:1 Fabric 0:0:1 0:0:1 Port Identity: Native Port Identity: Guest 0:0:1 1:0:1 0:0:2 1:0:2 1:0:1 0:0:1 1:0:2 0:0:2 Virtual Ports as part off 3.1.2= November 2012 Backup port logs into Fabric with Guest identity Host path from Fabric-to-3PAR switches over Primary path to Backup path Switch occurs in sub-seconds Effect is visible at the FC not SCSI layer. Depending on the SCSI stack and multi-pathing on the host, the switchover can be completely transparent (nothing in the warning log of the host OS) Experimented with success on Solaris as the host with this (one of the pickiest in this respect) Planned for Virtual Ports 1.0 Non-disruptive HBA FW upgrade Non disruptive node maintenance Add/replace DIMM Add/replace HBA’s Future Enhancements Non disruptive node failure handling Non-disruptive cable or switch failure handling Dependencies Fabric must support NPIV Adapters on Hosts do NOT need to support NPIV Will require zone changes on SAN Cabling: A Host port would be connected & zoned via Fabric to a 3PAR port. The pre-designated 3PAR Backup port must be connected to the same fabric as it’s partner port. The Backup port does not have to be zoned to the Host port. Under normal conditions, a given Host port sees a single I/O path to 3PAR storage Optionally, if Backup port is zoned to the same Host port as the Primary port, then Host port sees two I/O paths to 3PAR storage Node 0 Node 1 3PAR Controller Nodes

38 Peer Persistence for VMware
1H 2013 Peer Persistence Arbitrator Data high availability across sites VMware Cluster Challenge Business continuity for virtualized data centers Benefits Move applications and storage to secondary data center for maintenance and/or load balancing without any disruption to your applications Future Enhancements Maintain service during server and storage failures (2013) Align with VMware’s Metro Storage Cluster initiative (2013) Peer Persistence Includes VM high availability in addition to data Add definition of “transparent” to the notes – Phase 1 is not automated, the customer still needs to take some action. Answer the question in writes at the remote site

39 HP 3PAR Online Import for EVA
Reduce cost and time to migrate your EVA data Agile Migrate your EVA data over to HP 3PAR StoreServ using the new Online Import feature HP Services to help with datacenter transition Simple Start from what you know - All driven from your known Command View EVA interface Low Cost No need for additional hardware ; Online Import license included (6 months) Online Import HP Restricted For HP and Channel Partner internal use

40 EVA to 3PAR Online Import – Supported environments
Host OS Release Supported Per Motion TTM Windows Stand Alone & Windows Cluster WS2003/R2, WS2008/R2 Minimally disruptive* @ GA WS2012 30 days post GA VMware 4.X, 5.X Online migration VMware Clusters RHEL 5.X, 6.X 60 days post GA SLES 10.X, 11.X Solaris 9.X, 10.X Support GA 30 days post GA 60 days post GA 90 days post GA EVA Arrays FC only 3000/5000 No 4000/6000/8000 Latest fw 6.x 4100/6100/8100 4400/6400/8400 fw 095.x fw 095.x, 10.x fw 11.x P6300 Family Latest fw 10.x Latest fw 11.x * Minimal Disruptive involves a reboot of the Server. The actual migration of data can then be performed online afterwards.

41 3PAR to 3PAR Peer Motion – Supported environments
Host OS Release Supported Per Motion TTM Windows Standalone WS2003/R2, WS2008/R2 WS2012 Online migration @ GA Windows Cluster Minimally disruptive* VMware 4.X, 5.X VMware Clusters RHEL 5.X, 6.X SLES 10.X, 11.X Solaris 9.X, 10.X Source Array Destination Array User Interface HP 3PAR OS version Array Model 2.3.1 E, S, F, T 3.1.1 F, T, V HP 3PAR Management Console (IMC) E,S, F, T 3.1.2 F, T, V and 7x00 F, T, V, and 7x00 F, T, V, 7x00 * Minimal Disruptive involves a reboot of the Server. The actual migration of data can then be performed online afterwards.

42 HP 3PAR Software Enhancements
HP 3PAR Operating System with support for 10000, 7000, F-Class, T-Class Autonomic Enhancements New Federation Capabilities Improved Resiliency Extended Connectivity Autonomic Replication Groups Greatly reduce operational cost and administrative time with Enhanced Adaptive Optimization Native on 3PAR nodes, Management via IMC instead of System Reporter Online Fat-to-Thin or Thin-to- Fat conversion Virtual Service Processor Option to run the SP in a Virtual Machine instead of a physical server Web Service API Peer Persistence Online Import For EVA data Simplified Peer Motion management Extended support New Windows 2012 and Windows Clusters Persistent Ports Enhanced remote replication Mixed Sync/Async Periodic remote copy between two node pairs Instant export of Full Copy to new Volume Windows 8 storage integrations Windows space reclamation (T10) Copy offload Support of new Hyper-V and Cluster features *** Alternative slide from SD Strategy slide. *** Converged storage: (3PAR, IBRIX) takes advantage of specialized architectures to deliver unique capabilities such as multitenancy, autonomic management, and autonomic storage tiering to simplify Tier 1 storage and provide massive scalability and performance in a consolidated storage system. These next-generation, Tier 1 storage platforms are built on a clustered architecture designed for virtualization, the cloud, and delivering IT-as-a-Service (ITaaS). o Multitenancy enables the creation of Virtual Private Arrays (VPAs) with secure workload segregation for massive consolidation capabilities without sacrificing performance. o Autonomic management and storage tiering capabilities balance cost and performance while dramatically reducing administration time. o Integration with HP CloudSystem Matrix via the HP Storage Provisioning Manager interface provides a simplified path to the cloud. o Storage born for the cloud—designed to boost efficiency in public and private cloud deployments.

43 Investment Protection with SAS Drives
4/12/2017 1:43 PM Investment Protection with SAS Drives New SAS Drive Magazines deliver seamless path to SAS Drives for entire HP 3PAR product line Drive Magazine converts FC-to-SAS Add non-disruptively within existing drive chassis Mix and match within drive chassis with SSD, FC, SATA drive magazines Support planned with 3PAR StoreServ , T-Class, and F-Class SAS Drive Magazines introduce support for SFF 15K &10K drives SAS Drive Magazine SAS drive support for V/T/F planned as part of November 2012 Note: for V/T/F customers- target is 1H CY13 C:\Documents and Settings\jtchin\Local Settings\Temp\cache\OLK30\3PAR IPO Roadshow (Nov ).ppt

44 HP 3PAR StoreServ Product Ecosystem

45 HP 3PAR StoreServ 7000 Target Use Cases
Database Optimization Microsoft Exchange ERP Solutions ROBO Virtualized Private Cloud Server Virtualization Host Service Providers Industry Solutions Slide 12: For private cloud and HSP, please work in ‘ITaaS’ – when speaking to it? HP Confidential

46 HP 3PAR StoreServ for your key business applications
Lower Messaging Cost and Increase Performance Reduce storage cost per mailbox by 80%.1 Increase mailbox size by fivefold without purchasing extra storage capacity.1 Save up to 75% of physical storage capacity.1 Support highest number of users with highest performance.2 Meet performance SLA's, automatically kcbjkbcbdjkbcjk Lower storage costs by up to 75% Simplify database and storage management Protect database applications more effectively Meet stringent SLAs in a mixed workload database environment. Reduce storage space for exponentially growing SAP database instances Autonomic Groups simplify SAP database provisioning Wide striping ensures SAP databases are better balanced and response times more predictable 1Texas Christian University Case Study: 2HP 3PAR ESRP Result Analysis by Silverton Consulting:

47 Best in Class vSphere Integration
HP 3PAR StoreServ 7000 Storage OPTIMIZE VM Densities SIMPLIFY provisioning and management SAVE on storage costs Wide striping Mixed workload support VMware VAAI support Adaptive Queue Depth Storage I/O Control integration SRM support Application consistent snapshots Autonomic Groups vCenter Management plug-in vCenter Recovery Manager plug-in VMware VASA support Insight Control Storage Module support VM fast clone Double VM density Thin provisioning Thin conversion Thin persistence Zero detection Adaptive optimization Get Virtual Guarantee Get Thin Guarantee Flat SAN, Peer Persistence

48 Best in Class Hyper-V integration
HP 3PAR StoreServ 7000 Storage OPTIMIZE availability and performance SIMPLIFY provisioning and management SAVE on storage costs Wide striping Mixed workload support Offload Data Transfer (ODX) and UNMAP support Adaptive Queue Depth Multi-site/CLX support Application consistent snapshots Autonomic Groups Simple Storage Management through SMI-S HP 3PAR Recovery Manager for Hyper-V Non-disruptive Online Firmware Upgrades Double VM density Thin provisioning Thin conversion Thin persistence Zero detection Adaptive optimization

49 HP VirtualSystem 2.0 powered by HP 3PAR
VS3 - ultimate performance on the path to cloud for VMware and Microsoft HP 3PAR Storage StoreServ 7000 (VMware) or 10000 Multi-tenancy and autonomic storage tiering support unpredictable workloads Thin technologies reduces capacity requirements 50% Complete VMware and Microsoft integration HP 5900 series switches Included for flexibility HP DL360p Gen8 management servers HP ProLiant BL460 Gen8 servers HP BladeSystem architecture for simple path to cloud Optimal VM density per server Integrated Software Microsoft Windows Server 2012 w/Hyper-V (TBD) and System Center or VMware vSphere 5.1 and vCenter Server Insight Control 6.3 for Microsoft System Center or 7.1 for VMware vCenter for integrated management HP CloudSystem Matrix and VMware vCloud Suites optional Virtual Connect FlexFabric Modules Fabric consolidation for less complexity and cost HP VirtualSystem VS3 is an enterprise business solution for large, demanding data centers that’s optimized for storage density, scalability, and performance. It’s based on HP BladeSystem C7000, BL460c servers, HP 5800 Series networking, and HP 3PAR F400 or V400 Utility Storage. It supports up to several thousand VMware virtual machines. (Important note – HP VirtualSystem VS3 for Microsoft now supports ProLiant Gen8 servers) Notes: VS3 provides a large enterprise class solution for demanding enterprise business requirements Blade server form factor provides converged infrastructure management and virtualization capabilities, and ready for HP CloudSystem architecture 3PAR F-series storage supports demanding workloads, and delivers thin provisioning, autonomic tiering, and virtualization capabilities demanded in this class of solution. Reduces acquisition and operational costs by 50%, 10X increase in management efficiency. Orderable VS3 configurations provide 38.4TB minimum and 163TB maximum disk space; larger configurations can be defined as a custom order Virtual Connect FlexFabric provides consolidated server and storage connectivity HP A-series switching provides 1GbE and 10GbE network paths for multiple network and management domains (LAN, iLO), and B-series provides 8 Gb Fibre Channel to support integrated BL460c G7 blade FlexFabric converged network adapters Configs: HP A5820X-24XG / HP A G switches HP B-series SAN switches HP BladeSystem with ProLiant BL460c G7 Virtual Connect FlexFabric virtualization servers (16 to 64) HP ProLiant DL360 G7 management server (optional redundant) HP 3PAR F-Series SAN configurations balanced to server complement for typical workloads Config details: VS3 Base: 16 servers 1 c7000 enclosure 192 processor cores total at 3.06Ghz with Intel Xeon Hyper-Threading technology 96 GB minimum memory per server 2 146Gb internal drives per server 2 Virtual Connect FlexFabric Modules per c7000 enclosure 20 Gb per second shared network/storage IO per server, Connected to Virtual Connect FlexFabric for 120Gb per second aggregate IO 48 1 Gb per second network ports 16 10 Gb per second network ports 48 8 Gb per second SAN ports (32 Enabled) 3PAR F-series SAN solution with total of 38.4 TB storage VS3 Midline: 32 servers 2 c7000 enclosures 384 processor cores total at 3.06Ghz with Intel Xeon Hyper-Threading technology 20 Gbit per second shared network/storage IO per server, Connected to Virtual Connect FlexFabric for 240Gb per second aggregate IO 56 1 Gb per second network ports 64 10 Gbit per second network ports 48 8 Gbit per second SAN ports 3PAR F-series SAN solution with total of 92.8 TB storage VS3 Extended: 64 servers 4 c7000 enclosures 768 processor cores total at 3.06Ghz with Intel Xeon Hyper-Threading technology 20 Gbit per second shared network/storage IO per server, Connected to Virtual Connect FlexFabric for 480Gb per second aggregate IO 80 8 Gbit per second SAN ports 3PAR F-series SAN solution with total of TB storage Substantiation Intelligent non-disruptive storage reduces capacity requirements by 50% SOURCE: 50% Capacity reduction based on survey’s of customer results using HP 3PAR Thin Conversion when moving from legacy fully provisioned arrays.

50 Industry Applications
Top Healthcare EMR/EHR Vertical Applications for HP 3PAR StoreServ 7000 Applications supported at launch Applications supported as soon as possible after launch are:

51 Product Structure, licensing and configuration rules

52 HP 3PAR StoreServ 7000 Hardware Building Blocks
Host Adapters Expansion Drive Enclosures Service Processor Base Enclosure Drives Rack HP 3PAR StoreServ 7200 (2 Controllers, 4 FC ports, 24 SFF slots) HP M in 2U SAS SFF SAS HDDs/SSDs 4-port 8Gb/s FC HBA VM-based SP (Default) HP Intelligent Series Rack HP 3PAR StoreServ 7400 (2-Controllers, 4 FC ports, 24 SFF slots) Physical SP (Optional) 2-port 10Gb/s iSCSI/FCoE CNA LFF SAS HDDs/SSDs HP M in 4U SAS Customer-supplied rack (4-post, square hole, EIA standard, 19 in., rack from HP or other suppliers) HP 3PAR StoreServ 7400 (4-Controllers, 8 FC ports, 48 SFF slots)

53 HP 3PAR 7000 Software Suites Operating System Suite 3PAR Thin Technologies Replication Suite Virtual Copy Remote Copy Peer Persistence Data Optimization Suite Dynamic Optimization Adaptive Optimization Peer Motion Reporting Suite System Reporter 3PARInfo Security Suite Virtual Domains Virtual Lock Application Suites VMware vSphere Microsoft® SQL Exchange Oracle Required Optional For more information:

54 HP 3PAR 7000 Software Suites Contents
Replication Suite Data Optimization Suite Security Suite Reporting Suite Application Suite for VMware Application Suite for Oracle Application Suite for MS SQL Application Suite for MS Exchange Virtual SP Online Import license (180 days) SmartStart System Tuner Host Explorer Multi Path IO SW VSS Provider Rapid Provisioning Autonomic Groups Autonomic Replication Groups Scheduler LDAP Support Access Guard Autonomic Rebalance Host Personas Persistent Cache Persistent Ports SMI-S 3PAR OS Administration Tools (CLI client, SNMP) Web Services API Management Console Thin Provisioning Thin Copy Reclamation Thin Persistence Thin Conversion Full Copy Virtual Copy (VC) Remote Copy (RC) Peer Persistence Dynamic Optimization Adaptive Optimization Peer Motion Virtual Domains Virtual Lock System Reporter 3PARInfo Recovery Manager for vSphere VASA vCenter plug-in vSphere Host Explorer Recovery Manager for Oracle Recovery Manager for MS SQL VSS provider Recovery Manager for MS Exchange 3PAR 7000 Operating System Suite Application Suite for VMware also includes: VMware SRM Adapter and VAAI plug-in for VSphere 4 (link to URL for download - no bits on CD) Application Suite for Exchange includes: VSS Provider and SCOM (link to URL for download - no bits on CD) Application Suite for SQL includes: VSS Provider and SCOM (link to URL for download - no bits on CD) Application Suite for Oracle includes: Oracle Space Reclamation (link to URL for download - no bits on CD

55 HP 3PAR 7000 Software Suites 3PAR 7000 OS Suite
Two License Models: Spindle and Frame Spindle Based Suite Spindle Based SW available standalone Frame Based Suite Not sold separately HP 3PAR 7000 Software Suites Application Suite for Exchange Replication Suite Data Optimization Suite Application Suite for VMware Virtual Copy Application Suite for Oracle Recovery Manager for Exchange* Recovery Manager for VMware* Remote Copy Dynamic Optimization Recovery Manager for Oracle* VSS Provider VASA Peer Persistence (Note: requires Remote Copy) Adaptive Optimization (Note: requires System Reporter) Application Suite for SQL Reporting Suite Mgmt Plug In for VMware Security Suite Recovery Manager for SQL* System Reporter Virtual Domains Peer Motion Host Explorer for VMware VSS Provider 3PARinfo Virtual Lock *Note: Recovery Manager requires Virtual Copy 3PAR 7000 OS Suite Thin Provisioning System Tuner Web Services API Online Import license (180 days) SmartStart Thin Conversion VSS Provider Management Console Host Explorer Multi Path IO SW Thin Persistence Thin Copy Reclamation Autonomic Rebalance Scheduler Virtual SP Full Copy Access Guard Autonomic Groups Persistent Cache Persistent Ports Application Suite for VMware also includes: VMware SRM Adapter and VAAI plug-in for VSphere 4 (link to URL for download - no bits on CD) Application Suite for Exchange includes: SCOM (link to URL for download - no bits on CD) Application Suite for SQL includes: SCOM (link to URL for download - no bits on CD) Application Suite for Oracle includes: Oracle Space Reclamation (link to URL for download - no bits on CD Rapid Provisioning Host Personas Autonomic Replication Groups 3PAR OS Admin Tools (CLI Client, SNMP) SMI-S 55

56 HP 3PAR StoreServ 7000 software & support licensing
Software Suites 9 suites (4 main array software suites, 4 application suites, 1 reporting suite) Standalone software titles still available if needed—suites provide 25+ percent price advantage 3PAR OS Suite includes Thin Suite, rebalancing, and 180-days data import license Licensing Separate software LTUs per model (7200 vs. 7400) Licenses are enforced by the 3PAR Array Drive-based licenses Two licenses to buy software title Base LTU: one per system Drive LTU: one per drive up to the system cap Software caps 48 LTUs for 7200 168 LTUs for 7400 System-based licenses 1 LTU per system Service and Support Software Installation and Startup (I&S) services keyed to Base LTU SKUs* only; I&S is optional, although highly recommended for new array deployment Software support keyed to Base LTU SKUs only (system-based license) Support contract required to receive support, patches, and updates Licensed per drive Licensed per system HP 3PAR 7000 OS Suite HP 3PAR 7000 Replication Suite HP 3PAR 7000 Data Optimization Suite HP 3PAR 7000 Security Suite HP 3PAR 7000 Application Suite for VMware HP 3PAR 7000 Application Suite for Exchange HP 3PAR 7000 Application Suite for SQL HP 3PAR 7000 Application Suite for Oracle HP 3PAR 7000 Reporting Suite * Software Installation and Startup services available for Replication Suite, Data Optimization Suite, App Suite for VMWare, Exchange, SQL, and Reporting Suite. * Software Installation and Startup services available for Replication Suite, Data Optimization Suite, App Suite for VMware, Microsoft® Exchange, SQL, and Reporting Suite.

57 Steps to configure an HP 3PAR StoreServ 7000
New Product Introduction Steps to configure an HP 3PAR StoreServ 7000 Required Optional 1 Select Base Controller Configuration (includes 24 SFF drive slots per controller pair; comes with rack mount kits for 19’’ rack) 1a Add HP rack and PDUs Add additional host adapters and cables (FC or iSCSI/FCoE) 1b Hardware 1c Add physical Service Processor (SP) Select Drives (Min per node pair and type: 8 for 10K/15K RPM, SSD drives / 12 for 7.2K RPM drives) Add additional Drive Enclosures (SFF/LFF) (Max 5 for 7200/ 9 for node / 18 for node) 2 2a 2b Add additional Drives (SFF/LFF) Add HP 3PAR StoreServ 7000 OS Software Suite 3 Add additional software 3a Software For drive-based software title select: 1 Base license + 1 license per drive up to cap (48 for 7200, 168 for 7400) For system-based software title select: 1 Base license only Recommended Optional Services 4 Select Support and Hardware Deployment services 4a Add advanced services, consulting or training Steps to configure an HP 3PAR StoreServ 7000 HP Restricted

58 Support and Installation Services
Required Optional 4 Select Support 4a Add installation, integration, consulting, and training Select the right level of support service, based on your customer’s environment and specific business needs. Provides access to technical know how and firmware/ software patches and upgrades. For business critical environments needing to maintain the highest level of uptime, select HP Proactive Care 24x7 For mission critical environments demanding the best performance and stability, select HP Critical Service Other support levels and options are available. Recommend adding HP Proactive Care Personalized Support option for assigned Account Service Manager providing best practice advice and help addressing IT issues. Installation and Startup - Reduce risk, accelerate time to revenue HP 3PAR StoreServ 7000 Installation and Startup Service HP 3PAR 7000 Software Installation and Startup Service HP Data Replication Solution Service HP Enhanced Implementation Service for SANs Integration - Free-up resources and achieve improved value Data Migration HP 3PAR Adaptive Optimization Policy Implementation Service HP 3PAR Health Check HP Performance Analysis Service HP 3PAR Rebalance Service Consulting - Helps customers understand their 3PAR StoreServ options, and plan the complete solution Storage Efficiency Analysis Storage Impact Analysis Storage Modernization Services HP Proactive Care 24x7 Proactive Care delivers hardware and software support services designed specifically for your technology; rapid access to Advanced Solution Center Specialists plus, Firmware/Software management and best practice advice. Customers can optimize the return on their IT investment and realize the advantage of running their business critical applications on virtualized/x86 infrastructure. HP Proactive Care Personalized Support HP Proactive Care Personalized Support is an option for Proactive Care customers. It allows for an increased personalization of the Proactive Care support experience through the assignment of an Account Service Manager (ASM) who provides IT best practice advice to help address IT issues and projects. The ASM will develop an annual support plan, provide four days of operational and technical advice, and conduct semi-annual support reviews to ensure the Proactive Care service deliverables address the customer’s IT priorities. This option is only available for Proactive Care customers and may be purchased once per environment. Link to Proactive Care Personalized option webinar: HP Critical Service Provides proactive activities and 24x7 monitoring of your environment making it the right choice when uninterrupted uptime is essential We implement improvement projects to mitigate risks and reduce incidents to maximize uptime. If outages do occur, they will be addressed immediately through access to our dedicated critical support escalation resources, with a six-hour call-to-repair commitment from our mission-critical call center. HP Proactive Select Choose from an extensive menu of HP Proactive Select event and technical services, such as onsite firmware upgrades, health checks, assessments, and education.

59 Sample Configurations with Flexible Care Packs
See Summary Configuration Guide for details on configuring StoreServ

60 HP 3PAR StoreServ 7200 – Entry Configuration
Hardware: 11TB, 24 drives (450GB 10K SAS), four 8GB FC ports Software: OS Suite, Virtual Copy, Reporting Suite Qty PN Description 1 QR482A HP 3PAR StoreServ N Storage Base 4 QK735A HP Premier Flex LC/LC OM4 2f 5m Cbl 24 QR494A HP M GB 6G SAS 10K 2.5in HDD 1 BC745AAE HP 3PAR 7200 OS Suite Base LTU 24 BC746AAE HP 3PAR 7200 OS Suite Drive LTU 1 BC753AAE HP 3PAR 7200 Virtual Copy Base LTU 24 BC754AAE HP 3PAR 7200 Virtual Copy Drive LTU 1 BC767AAE HP 3PAR 7200 Reporting Suite LTU 1 HA114A1 #5TP HP Startup 3PAR Nd Strg Base SVC 1 HA124A1 #5QW HP Startup 3PAR Vrt Cpy Lvl 1 Tier 1 SVC 1 HA124A1 #5TM HP Startup 3PAR 7000 Reporting Ste SVC 1 H1K92A3 #WVB HP 3Y 4h24x7 3PAR N ProCareSVC 24 H1K92A3 #WUS HP 3Y4h24x7 3PAR7K und 1TB Dr ProCareSVC 1 H1K92A3 #RD0 HP 3y 24x7 3PAR 7200 OS LTU ProCareSVC 1 H1K92A3 #RD3 HP 3y 24x7 3PAR 7200 VC LTU ProCareSVC 1 H1K92A3 #RDB HP 3y 24x7 3PAR7200 Reprt LTU ProCareSVC 2 HK696A3 #2BT HP 3Y Proactive Select 30 Credit SVC 1 Hardware 2 450GB 10K SFF HDD Software 3 1 Order base enclosure and associated optional hardware Order drives and drive enclosures Order Base OS Suite and optional software Order Startup Services and Support 2 4 3 Services & Support 4

61 HP 3PAR StoreServ 7200 - Small Configuration + B Series
Hardware: HP SN3000B 16GB 24/12 Fibre Channel Switch Software: FOS (Fabric Operating System) included w/switch HP B-Series SAN Network Advisor included with each switch (DVD) Qty PN Description QW937A HP SN3000B 16GB 24/12 Fibre Channel Switch – 12port switch -OR- 1 QW938A HP SN3000B 16GB 24/24 Fibre Channel Switch - 24port switch QK724A 16Gb Shortwave transceivers AJ716B 8Gb Shortwave transceivers 12 QK734A 5 meter (example) – Order length needed FOS and SAN Network Advisor Pro version included 1 U6X04E 3 yr Proactive Care Personalized Support Hardware 1 Software 2 1 Order 12 port or 24 port switch, transceivers and cables Software included Order Startup Services and Support Services & Support (1-1-1) Hardware Warranty; 1-year parts; 1-year on-site (standard business hours, next business day response) and 1-year labor. The hardware warranty covers firmware and embedded non-saleable software (FOS). 2 3 3

62 HP 3PAR StoreServ 7400 - Medium Configuration
Qty PN Description 1 QR483A HP 3PAR StoreServ N Storage Base 2 QR486A HP 3PAR pt 8Gb/s FC Adapter 1 QR516A HP 3PAR 7000 Service Processor 12 QK735A HP Premier Flex LC/LC OM4 2f 5m Cbl 1 BW904A HP mm Shock Intelligent Series Rack 1 BW906A HP 42U 1075mm Side Panel Kit 2 A0K04A HP 1.37m 10A C13-C14 Gray Jpr Cord HP 10A IEC320 C14-C13 4.5ft US PDU Cable D72 HP 24A High Voltage US/JP Modular PDU 1 AG730A HP EVA PDU Pivot Kit 5 QR490A HP M in 2U SAS Drive Enclosure 72 QR494A HP M GB 6G SAS 10K 2.5in HDD 1 BC773A HP 3PAR 7400 OS Suite Base LTU 72 BC774A HP 3PAR 7400 OS Suite Drive LTU 1 BC775A HP 3PAR 7400 Replication Suite Base LTU 72 BC776A HP 3PAR 7400 Replication Suite Drive LTU 1 BC795A HP 3PAR 7400 Reporting Suite LTU 1 BC797A HP 3PAR 7400 App Suite for Exchange LTU 1 HA114A1 #5TQ HP Startup 3PAR Nd Strg Base SVC 2 HA114A1 #5TT HP Startup 3PAR 7000 FC Adapter SVC 5 HA114A1 #5TV HP Startup 3PAR U SAS Enclosure SVC 1 HA113A1 #5BY Rack and Rack Options Installation Service 1 HA124A1 #5TN HP Startup 3PAR 7000 Replication Ste SVC 1 HA124A1 #5TM HP Startup 3PAR 7000 Reporting Ste SVC 1 HA124A1 #5TJ HP Startup 3PAR 7000 App Ste Exchnge SVC 1 H1K92A3 #WVA HP 3Y 4h24x7 3PAR N ProCareSVC 2 H1K92A3 #WUX HP 3Y 4h24x7 3PAR 7000 Adapt ProCareSVC 1 H1K92A3 #RDS HP 3Y 4h24x7 3PAR 7K ServProc ProCareSVC 5 H1K92A3 #WUW HP 3Y 4h24x7 3PAR 7K Enclos ProCareSVC 72 H1K92A3 #WUS HP 3Y4h24x7 3PAR7K und 1TB Dr ProCareSVC 1 H1K92A3 #RDD HP 3y 24x7 3PAR 7400 OS LTU ProCareSVC 1 H1K92A3 #RDE HP 3y 24x7 3PAR 7400 Repl LTU ProCareSVC 1 H1K92A3 #RDQ HP 3y 24x7 3PAR7400 Reprt LTU ProCareSVC 1 H1K92A3 #RDR HP 3y 24x7 3PAR 7400 AppS LTU ProCareSVC 2 HK696A3 #2BT HP 3Y Proactive Select 30 Credit SVC HP 3PAR StoreServ Medium Configuration 1 rack 2 Hardware: 33TB, 72 drives (450 10K SAS), racked Software: OS Suite, Replication Suite, Reporting Suite, App Suite for Exchange 3 Hardware install 1 Order base enclosure and associated optional hardware Order drives and drive enclosures Order Base OS Suite and optional software Order Startup Services and Support Software install 2 4 Hardware support 3 Software support 4 450GB 10K SFF HDD

63 HP 3PAR StoreServ 7400 - Medium Config. + B Series
Qty PN Description 1 QK754A HP SN6000B 16GB 48/24 PWR PCK+ FC SWITCH – 24 port -OR- QR481A HP SN6000B 16GB 48/48 PWR PCK+ FC SWITCH – 48 port 24 QK724A 16Gb Shortwave transceivers AJ716B 8Gb Shortwave transceivers 24 QK734A 5 meter (example) – Order length needed FOS + Power Pack + SAN Network Advisor Pro version included 1 U6X04E 3 yr Proactive Care Personalized Support Hardware Hardware: HP SN6000B 16GB 48/24 PWR PCK+ FC SWITCH Software: FOS + Power Pack included with switch HP B-Series SAN Network Advisor included with each switch (DVD) 1 (1-1-1) Hardware Warranty; 1-year parts; 1-year on-site (standard business hours, next business day response) and 1-year labor. The hardware warranty covers firmware and embedded non-saleable software (FOS). Software 2 3 Services & Support Order 24 port switch or 48 port switch, transceivers and cables Software included Order Startup Services and Support 1 2 3 450GB 10K SFF HDD

64 HP 3PAR StoreServ 7400 - Large Configuration
Qty PN Description 1 QR485A HP 3PAR StoreServ N Storage Base 4 QR486A HP 3PAR pt 8Gb/s FC Adapter 1 QR516A HP 3PAR 7000 Service Processor 24 QK735A HP Premier Flex LC/LC OM4 2f 5m Cbl 1 BW904A HP mm Shock Intelligent Series Rack 1 BW906A HP 42U 1075mm Side Panel Kit 2 A0K04A HP 1.37m 10A C13-C14 Gray Jpr Cord HP 10A IEC320 C14-C13 4.5ft US PDU Cable D72 HP 24A High Voltage US/JP Modular PDU 1 AG730A HP EVA PDU Pivot Kit 10 QR490A HP M in 2U SAS Drive Enclosure 216 QR494A HP M GB 6G SAS 10K 2.5in HDD 24 QR502A HP M GB 6G SAS 2.5in SLC SSD 1 BC773A HP 3PAR 7400 OS Suite Base LTU 168 BC774A HP 3PAR 7400 OS Suite Drive LTU 1 BC775A HP 3PAR 7400 Replication Suite Base LTU 168 BC776A HP 3PAR 7400 Replication Suite Drive LTU 1 BC777A HP 3PAR 7400 Data Opt Suite Base LTU 168 BC778A HP 3PAR 7400 Data Opt Suite Drive LTU 1 BC795A HP 3PAR 7400 Reporting Suite LTU 1 BC797A HP 3PAR 7400 App Suite for Exchange LTU 1 HA114A1 #5TS HP Startup 3PAR Nd Strg Base SVC 4 HA114A1 #5TT HP Startup 3PAR 7000 FC Adapter SVC 10 HA114A1 #5TV HP Startup 3PAR U SAS Chassis SVC 1 HA113A1 #5BY Rack and Rack Options Installation Service 1 HA124A1 #5TN HP Startup 3PAR 7000 Replication Ste SVC 1 HA124A1 #5TA HP Startup 3PAR 7000 Data Opt Ste SVC 1 HA124A1 #5TM HP Startup 3PAR 7000 Reporting Ste SVC 1 HA124A1 #5TJ HP Startup 3PAR 7000 App Ste Exchnge SVC 1 H1K92A3 #WUY HP 3Y 4h24x7 3PAR N ProCareSVC 4 H1K92A3 #WUX HP 3Y 4h24x7 3PAR 7000 Adapt ProCareSVC 1 H1K92A3 #RDS HP 3Y 4h24x7 3PAR 7K ServProc ProCareSVC 10 H1K92A3 #WUW HP 3Y 4h24x7 3PAR 7K Enclos ProCareSVC 216 H1K92A3 #WUS HP 3Y4h24x7 3PAR7K und 1TB Dr ProCareSVC 24 H1K92A3 #WUV HP 3Y 4h24x7 3PAR7K 100GB SSD ProCareSVC 1 H1K92A3 #RDD HP 3y 24x7 3PAR 7400 OS LTU ProCareSVC 1 H1K92A3 #RDE HP 3y 24x7 3PAR 7400 Repl LTU ProCareSVC 1 H1K92A3 #RDH HP 3y 24x7 3PAR7400 DataOp LTU ProCarSVC 1 H1K92A3 #RDQ HP 3y 24x7 3PAR7400 Reprt LTU ProCareSVC 1 H1K92A3 #RDR HP 3y 24x7 3PAR 7400 AppS LTU ProCareSVC 1 HG921A1 #12P HP 1Y Proactive Select 30 Credit SVC 2 HK696A3 #2BT HP 3Y Proactive Select 30 Credit SVC HP 3PAR StoreServ Large Configuration 1 rack 2 Hardware: 100TB, 240 drives (SSD and 10K RPM SAS), racked Software: OS Suite, Replication Suite, Data Optimization Suite, Reporting Suite, App Suite for Exchange 3 Hardware install 1 Order base enclosure and associated optional hardware Order drives and drive enclosures Order Base OS Suite and optional software (Drive LTUs capped at 168) Order Startup Services and Support Software install 2 4 Hardware support 3 Software support 4 450GB 10K SFF HDD 100GB SFF SSD

65 HP 3PAR StoreServ 7400 - Large Config. + B Series
Qty PN Description QK711A HP SN8000B 4-Slot Power Pack+ SAN Director QK713A HP SN8000B 16GB 32-port Fibre Channel Blade -OR - 2 QW940A HP SN8000B 8GB 32-port ENH FC Blade Channel Blade 64 QK724A 16Gb Shortwave transceivers -OR- 64 AJ716B 8Gb Shortwave transceivers QK734A 5 meter (example) – Order length needed 1 TC353A HP SAN Network Advisor Pro Plus SW U5990E Installation of SAN Director 1 U6X04E 3 yr Proactive Care Personalized Support ) Hardware Warranty; 1-year parts; 1-year on-site (standard business hours, next business day response) and 1-year labor. The hardware warranty covers firmware and embedded non-saleable software (FOS). HP 3PAR StoreServ Large Config. + B Series Hardware 1 Hardware: HP SN8000B 4-Slot Power Pack+ SAN Director Software: HP B-Series SAN Network Advisor Pro Plus (DVD) Software 2 3 Services & Support Order Director + 2 (32) port blades, transceivers and cables Order Pro Plus Software Order Start up Services and Support 1 2 450GB 10K SFF HDD 3 100GB SFF SSD

66 RAID levels and min drive quantities
RAID Geometry Min drives per controller pair Min enclosures per controller pair if HA Cage is desired * RAID 0 n/a RAID 1 1:1; 1:2 6 2; 3 RAID 5 2:1 to 8:1 8 3 to 9 RAID 6 (Default for NL SAS) 4:2; 6:2; 8:2; 10:2; 14:2 12 6; 8; 10; 12; 16 * Note of HA Mag/HA Cage The default availability level is HA Mag, which ensure the standard RAID protection in order to survive drives failures as covered by the RAID level (industry standard) HA Cage provide an optional higher availability level (industry unique). If chosen, HA cage will ensure that the volume can survive a full drive enclosure failure. For HA Cage to work there needs to be a minimum amount of drive enclosures and drives distribute equally across all of these. HA Mag and HA Cage can be chosen individually for every CPG (Common Provisioning Group)

67 How StoreServ 7000 ordering is simpler than F-Class
HP 3PAR StoreServ 7000 HP 3PAR F-Class Ordering tools/stockability CTO & BTO; SBW/Watson Configurator or plain quotes*; stocking possible CTO only, all configs via Watson/SBW Configurator only; no parts stocking possible Drive increments Single drive ordering (best practices still apply) Drives can only be bought increments of 4 (magazines) Upgrades Same HW part for initial system and upgrade Loose part ordering without need to recreate initial system in Watson* Specific Upgrade SKUs for all Hardware parts Upgrade configs always based on initial system config with serial number Availability level enforcements HA Mag (more cost efficient) is the default; HA Cage configs can be chosen as upsell HA Cage enforced by SBW/Watson causing offer configured configs; Factory Approval required to override CarePacks Flex and Fixed Carepack to satisfy all ordering routes SW support only bought once per systems Flex CarePacks only SW support follows spindle licensing; Cap per order (not per system) Software titles 9 Software Suites (standalone SW titles only as fall back) OS Suite includes Thin Suite, Online Import and System Rebalancing x standalone software titles Thin Technology licenses charge separately Software Licensing Model Simplified spindle (no more dependency on drive type) License cap after which not more software licenses need to be bought (unlimited experience) Spindle base licensing with a separate license for every drive type Software needs to be purchased for every drive in the array HW &SW SKU count (excl. E-LTUs) 18 SKUs for HW 16 SKUs for the SW suite (+ 32 for standalone SW titles) 34 SKUs to cover most configs 44 SKUs for HW 182 SKUs for SW 226 SKUs * Just like with EVA today, it’s still highly recommended to use the SBW/Watson configurator to ensure the configs is valid and doesn’t miss any parts.

68 7000 Hardware SKUs Disk Enclosures Base System/Controllers
QR490A HP M in 2U SAS Drive Enclosure QR491A HP M in 4U SAS Drive Enclosure AP879A 6 meter SAS expansion cable kit Base System/Controllers QR482A HP 3PAR StoreServ N Storage Base QR483A HP 3PAR StoreServ N Storage Base QR484A HP 3PAR StoreServ 7400 Upgrade Node Pair QR485A HP 3PAR StoreServ N Storage Base Small Form Factor (SFF) Drives QR492A HP M GB 6G SAS 15K 2.5in HDD QR494A HP M GB 6G SAS 10K 2.5in HDD QR496A HP M GB 6G SAS 10K 2.5in HDD QR502A HP M GB 6G SAS 2.5in SLC SSD QR503A HP M GB 6G SAS 2.5in SLC SSD Add-on host adapters QR486A HP 3PAR pt 8Gb/s FC Adapter QR487A HP 3PAR pt 10G iSCSI/FCoE Adapter Large Form Factor (LFF) Drives QR506A HP M GB 6G SAS 3.5in SLC SSD QR507A HP M GB 6G SAS 3.5in SLC SSD QR499A HP M6720 2TB 6G SAS 7.2K 3.5in NL HDD QR500A HP M6720 3TB 6G SAS 7.2K 3.5in NL HDD others QR516A HP 3PAR 7000 Service Processor Disk Enclosures Max 5 for 7200 Max 9 for node, Max 18 for node If an HP 3PAR StoreServ 7000 needs to be expanded into an adjacent rack, one 6 meter SAS expansion cable kit is required for every node pair. Drives (single drive increments) Min per node pair and type: 6 for 10K/15K RPM, SSD drives / 12 for 7.2K RPM drives Max 32 SSD per controller pair Max total: 144 per 7200 Max total: 216 per node, 432 per node Base System/Controllers Come with rackmount kit for racking into 19’’ rack Add-on host adapters Choose either FC or iSCSI/FCOE 2 per controller pair

69 Spindle based Software SKUs
7200 7400 OS BC745A(AE) HP 3PAR 7200 OS Suite Base E-LTU BC773A(AE) HP 3PAR 7400 OS Suite Base E-LTU BC746A(AE) HP 3PAR 7200 OS Suite Drive E-LTU BC774A(AE) HP 3PAR 7400 OS Suite Drive E-LTU Replication BC747A(AE) HP 3PAR 7200 Replication Ste Base E-LTU BC775A(AE) HP 3PAR 7400 Replication Ste Base E-LTU BC748A(AE) HP 3PAR 7200 Replication Ste Drive E-LTU BC776A(AE) HP 3PAR 7400 Replication Ste Drive E-LTU BC753A(AE) HP 3PAR 7200 Virtual Copy Base E-LTU BC781A(AE) HP 3PAR 7400 Virtual Copy Base E-LTU BC754A(AE) HP 3PAR 7200 Virtual Copy Drive E-LTU BC782A(AE) HP 3PAR 7400 Virtual Copy Drive E-LTU BC755A(AE) HP 3PAR 7200 Remote Copy Base E-LTU BC783A(AE) HP 3PAR 7400 Remote Copy Base E-LTU BC756A(AE) HP 3PAR 7200 Remote Copy Drive E-LTU BC784A(AE) HP 3PAR 7400 Remote Copy Drive E-LTU BC800A(AE) HP 3PAR 7200 Peer Persistence Base E-LTU BC802A(AE) HP 3PAR 7400 Peer Persistence Base E-LTU BC801A(AE) HP 3PAR 7200 Peer Persist Drive E-LTU BC803A(AE) HP 3PAR 7400 Peer Persist Drive E-LTU Optimization BC749A(AE) HP 3PAR 7200 Data Opt Suite Base E-LTU BC777A(AE) HP 3PAR 7400 Data Opt Suite Base E-LTU BC750A(AE) HP 3PAR 7200 Data Opt Suite Drive E-LTU BC778A(AE) HP 3PAR 7400 Data Opt Suite Drive E-LTU BC757A(AE) HP 3PAR 7200 Dynamic Opt Base E-LTU BC785A(AE) HP 3PAR 7400 Dynamic Opt Base E-LTU BC758A(AE) HP 3PAR 7200 Dynamic Opt Drive E-LTU BC786A(AE) HP 3PAR 7400 Dynamic Opt Drive E-LTU BC759A(AE) HP 3PAR 7200 Adaptive Opt Base E-LTU BC787A(AE) HP 3PAR 7400 Adaptive Opt Base E-LTU BC760A(AE) HP 3PAR 7200 Adaptive Opt Drive E-LTU BC788A(AE) HP 3PAR 7400 Adaptive Opt Drive E-LTU BC761A(AE) HP 3PAR 7200 Peer Motion Base E-LTU BC789A(AE) HP 3PAR 7400 Peer Motion Base E-LTU BC762A(AE) HP 3PAR 7200 Peer Motion Drive E-LTU BC790A(AE) HP 3PAR 7400 Peer Motion Drive E-LTU Security BC751A(AE) HP 3PAR 7200 Security Suite Base E-LTU BC779A(AE) HP 3PAR 7400 Security Suite Base E-LTU BC752A(AE) HP 3PAR 7200 Security Suite Drive E-LTU BC780A(AE) HP 3PAR 7400 Security Suite Drive E-LTU BC763A(AE) HP 3PAR 7200 Virtual Domains Base E-LTU BC791A(AE) HP 3PAR 7400 Virtual Domains Base E-LTU BC764A(AE) HP 3PAR 7200 Virt Domains Drive E-LTU BC792A(AE) HP 3PAR 7400 Virt Domains Drive E-LTU BC765A(AE) HP 3PAR 7200 Virtual Lock Base E-LTU BC793A(AE) HP 3PAR 7400 Virtual Lock Base E-LTU BC766A(AE) HP 3PAR 7200 Virtual Lock Drive E-LTU BC794A(AE) HP 3PAR 7400 Virtual Lock Drive E-LTU 1 Base LTU per System 1 drive LTU per drive until system cap is reached 48 for 7200 168 for 7499 Software Suite includes indivual Software title Individual Software titles

70 System based Software SKUs
1 LTU per system 7200 7400 Reporting BC767A(AE) HP 3PAR 7200 Reporting Suite E-LTU BC795A(AE) HP 3PAR 7400 Reporting Suite E-LTU Applications BC768A(AE) HP 3PAR 7200 App Suite for VMware E-LTU BC796A(AE) HP 3PAR 7400 App Suite for VMware E-LTU BC769A(AE) HP 3PAR 7200 App Ste for Exchange E-LTU BC797A(AE) HP 3PAR 7400 App Ste for Exchange E-LTU BC770A(AE) HP 3PAR 7200 App Suite for SQL E-LTU BC798A(AE) HP 3PAR 7400 App Suite for SQL E-LTU BC771A(AE) HP 3PAR 7200 App Suite for Oracle E-LTU BC799A(AE) HP 3PAR 7400 App Suite for Oracle E-LTU

71 HP 3PAR StoreServ Support and Services

72 A lifecycle of services aligned with the sales cycle
Internal slide A lifecycle of services aligned with the sales cycle The right services offered at the right time can accelerate deals and prevent escalations Discover Operate Plan Design Deploy Integrate Discover and Plan Value to your Customer: Helps them understand their 3PAR StoreServ options, and plan—detail the complete solution and specify the right 3PAR technology Why it’s important for YOU: Workshops and assessments are the primary vehicles to sell your value to the account. Position consultative value within a 3PAR StoreServ sales engagement. This sets the path and roadmap for additional consultancy requirements and immediately adds relevance for you and HP to the customer. Design and Deploy Value to your Customer: Implement the 3PAR StoreServ solution right, first time. Reduce risk, accelerate time to revenue—ensure best practice configuration from day one and improve array uptime and data availability. Why it’s important for YOU: Efficient best practice implementation is critical to ongoing customer satisfaction and reducing risk—The use of proven tools/techniques ensures a successful 3PAR StoreServ deployment, maximizes uptime, and achieves improved value. Integrate and Operate Value to your Customer: Maximize 3PAR StoreServ uptime*, integrate into your existing IT environment. Free-up resources, achieve improved value—get the most out of your 3PAR StoreServ investment, accelerate time to revenue and keep staff certified Why it’s important for YOU: Avoid customer satisfaction issues and improve performance, with the right support level for your customer, and access to firmware and patch updates/ upgrades and technical know how. With HP Technology Support Portfolio, you can: Resolve unplanned downtime 66% faster+; Resolve support issues on the first attempt 95% of the time++ Sources - +HP internal call center data, Q4’11 ++HP Insight Remote Support operational metrics, Q4’11 * With HP Technology Support Portfolio, you can: Resolve unplanned downtime 66% faster Resolve support issues on the first attempt 95% of the time

73 Get the deal started right and finished faster
Internal slide Get the deal started right and finished faster Discover, Plan and Design Services for HP 3PAR StoreServ 7000 Value Prop: Help your customers understand their storage options, develop a plan—detail the optimal 3PAR solution and specify technology requirements When to Sell: Best for a customer who is ready to begin a tech-refresh, consolidate or has a need to modernize their storage technology infrastructure (storage virtualization, infrastructure refresh, storage consolidation, storage networking refresh, planning a private cloud service, etc.) Why it’s important for you to position and sell: Assessments and Workshops are the primary vehicles to help start positioning consultative value and your added value within a sales engagement These workshops help set the path, define the RFP and set out the roadmap for all additional consultancy requirements and immediately add relevance for you and HP to your customer Discovery Services Storage Efficiency Analysis Planning Services Storage Impact Analysis Designing Services Storage Modernization Storage Efficiency Analysis (SEA) The HP Storage Efficiency Analysis provides customers with a view of their storage infrastructure and operating environment; highlighting recommendations for improvements. The report provides extensive insight about the existing storage environment, opportunities for efficiency gains, asset aging and replacement through interaction with key decision makers Storage Impact Analysis (SIA) The HP Storage Impact Analysis service provides a 2-4 week discovery engagement with executive summary presentation. The goal of this service is to help provide customers guidance on storage related issues and develop remediation plans. The service is also design to assist and the remediation efforts. Storage Modernization The HP Storage Modernization service is a 4-6 week service that defines the customers envisioned target storage environment based on a proven solution design methodology. HP architects will quickly perform tool-assisted automatic discovery and facilitate a two-day strategy workshop with all key stakeholders involved in the storage infrastructure initiative.

74 Risk free deployment and improved customer satisfaction
Internal slide Risk free deployment and improved customer satisfaction Deployment Services for HP 3PAR StoreServ 7000 Value Prop: Implement and install 3PAR StoreServ right, first time! Reduce risk, accelerate deployment—ensure best practice configuration from day one and improve time-to-revenue When to Sell: When customers don’t have the in-house resources to effectively implement their 3PAR StoreServ solution. Attach deployment and implementation services to the 3PAR StoreServ bill of materials, for initial set-up and full integration into the customers IT environment Why it’s important for you to position and sell: Efficient implementation is critical to customer satisfaction with HP’s solutions. The use of proven tools/techniques ensures a successful 3PAR StoreServ deployment, maximizes uptime, and achieves improved value. Deployment Services HP 3PAR StoreServ and Software Storage Installation and Startup Services HP 3PAR StoreServ 7000 Replication Software Suite Installation and Startup Service HP 3PAR Adaptive Optimization Policy Implementation Service HP Enhanced Implementation Service for SANs HP Data Replication Solution Service HP Storage Virtual Volume Design and Implementation Service HP 3PAR StoreServ 7000 Systems Installation and Startup Service installs and tests your hardware and software onsite, including configuration. We deliver the storage deployment, properly integrated into your environment. HP 3PAR 7000 Software Installation and Startup Service provides support required for deployment of licensed HP 3PAR software products into operation. HP 3PAR 7000 Replication Software Suite Installation and Startup Service provides support required for deployment of the licensed 3PAR Replication Software products. HP 3PAR Adaptive Optimization Policy Implementation Service Provides analysis, recommendations and implementation of HP 3PAR Adaptive Optimization policies to enable storage tiering using data collected from your HP 3PAR system over time. Best for businesses that want to optimize utilization of HP 3PAR Storage by providing the right quality of service to the right data at the right time . HP Enhanced Implementation Service for SANs—HP delivers complete design and implementation services for Fibre Channel, FCoE, FCIP, SAS, and iSCSI SAN connectivity components. HP Data Replication Solution Service (for 3PAR Remote Copy and 3PAR Virtual Copy) Depending on your needs, your HP data replication solution can range from a real-time disaster-tolerant solution between HP Storage arrays, to a local replication solution for easy cloning and snapshots of business data. Designed to help safeguard your critical business information, this service configures real-time data mirroring or snapshops capabilities of 3PAR Remote Copy and 3PAR Virtual Copy. HP Storage Virtual Volume Design and Implementation Service Proper configuration of storage hardware is crucial to help improve the effectiveness of your storage devices. For virtual volume configurations beyond what is provided through the array installation and startup services, or for redeployments of your HP storage equipment, the HP Storage Virtual Volume Design and Implementation Service provides the activities your organization needs to design and implement a new LUN, virtual volume, or virtual disk (Vdisk) configuration.

75 Integrate 3PAR StoreServ into your customers data-center
Internal slide Integrate 3PAR StoreServ into your customers data-center Integration Services for HP 3PAR StoreServ 7000 Value Prop: Maximize array uptime, optimize performance, migrate data from old EVA storage to new 3PAR StoreServ arrays painlessly. Get the most out of your 3PAR StoreServ investment, accelerate time to revenue and keep staff certified When to Sell: If you customers is looking to source all of their IT support and consulting services from a single vendor. These services help address their top issues, including consolidation and virtualization, data migration, backup, recovery and archiving, or high availability and business continuity Why it’s important for you to position and sell: When customers keep staff certified and knowledgeable, and HP services are engaged and positioned as a trusted advisor it opens opportunities to discover and influence future storage projects Integration Services Data Migration HP 3PAR Health Check HP Performance Analysis Service HP 3PAR Rebalance Service HP 3PAR Storage Assessment Service HP Thin Volume Conversion Service HP 3PAR Health Check Service The HP 3PAR Storage Array offers features and capabilities that align with the modern datacenter’s availability, agility, and efficiency requirements. The HP 3PAR Health Check Service helps your system deliver on all counts by providing an assessment of the overall health and supportability of one 3PAR Storage System. HP Performance Analysis Service for HP Disk Arrays Provides data collection, detailed I/O analysis and enhancement recommendations for HP Storage Disk Arrays . Improve HP 3PAR Storage disk array performance, stability and availability by identifying potential problems and understanding the possible solutions that may help avoid them. The HP 3PAR Storage Rebalance Service Service incorporates planning and coordination activities led by HP Storage Services professionals to deliver a successful disk array rebalance. The service includes: Creation of a rebalance service plan; Service implementation of the rebalance service plan; Verification tests to confirm product functionality; Orientation session to review changes made to the system. Note: This service may include physical movement of drive magazines within or between HP 3PAR arrays and/or data movement within an HP 3PAR array. HP 3PAR Storage Assessment Service Provides health check based on a point-in-time snapshot of system configuration, capacity, supportability, and interoperability for a single HP 3PAR Storage. Best for customers who are experiencing rapid growth or who need to establish a baseline understanding of their current HP 3PAR Storage System environment. HP Thin Volume Conversion Service Provides evaluation and execution of conversion from standard to thin provisioned volumes for HP 3PAR Storage. Best for companies looking to optimize the utilization of HP 3PAR Storage by improving capacity utilization and performance. HP’s Data Migration services facilitate successful planning and design, as well as execution beyond standard data migration services. HP’s Data Migration service is focused on delivering a best of breed, seamless and light current environment discovery, fast and detailed environment reporting, target architecture planning, remediation and migration bundle that can be monitored dynamically until completion. HP Education Services The integrated and adaptive storage solutions from HP is one of the leading choices for enterprises witnessing significant growth in storage. HP’s storage solutions simplify operations, improve efficiency and lower TCO. However the full benefit of these solutions can be leveraged only by well-trained versatile staff with in-depth knowledge to manage your storage investments. Training from HP can help provide the expertise and give your administrators newfound levels of control. HP Education Services offers state of the art training for new as well as experienced storage administrators. This comprehensive training program can help you expand your skills and keep up with the latest storage and virtualization technology from HP Storage. HP ExpertOne is an educational program in the broadest sense of the word. It encompasses professional certification, but the program also includes a remarkable range of opportunities to explore new technological and business paths or embellish existing skills. As a student, you can select from instructor-led classes or self-paced coursework, profit from online instruction and continuous learning, even exchange insights via forums and social media. And HP protects the investment you’ve already made in previous schooling or certification.

76 Help customers meet SLAs with the right support level
Internal slide Help customers meet SLAs with the right support level Operational Support Services for HP 3PAR StoreServ 7000 Support: chose from 3 levels of care: Optimized Care, For mission critical environments demanding the best performance and stability Support: HP Critical Service Additional Options: 10 HP Proactive Select credits per year per array Standard Care, For business critical environments who need to maintain the highest level of uptime Support: HP Proactive Care 24x7; Plus, 20 HP Proactive Select credits per year per array Additional Options: HP Proactive Care Personalized Support (once per Proactive Care support new environment), HP Personalized Support Additional Day, and additional 10 HP Proactive Select credits per year per array Basic Care, The minimum recommended support Support: HP Proactive Care 24x7; Plus, 10 HP Proactive Select credits per year per array Additional Options: HP Proactive Care Personalized Support (once per Proactive Care support new environment), HP Personalized Support Additional Day, and additional 10 HP Proactive Select credits per year per array Value Prop: Maximize array uptime, free-up customer resources, achieve improved value—get the most out of the existing IT assets, accelerate time to revenue When to Sell: Whenever you sell a 3PAR StoreServ array, you need to position and sell the right level of service. Strike the right balance between affordability and service level commitments Why it’s important for you to position and sell: Select the right level of support service, based on your customers environment and specific business needs. To avoid downtime, and align IT with business priorities always attach to the 3PAR sale, Warranty protects against product defects, Services protects the business. Recommended HP Critical Service Provides proactive activities and 24x7 monitoring of your environment making it the right choice when uninterrupted uptime is essential We implement improvement projects to mitigate risks and reduce incidents to maximize uptime. If outages do occur, they will be addressed immediately through access to our dedicated critical support escalation resources, with a six-hour call-to-repair commitment from our mission-critical call center. HP Proactive Care 24x7 Proactive Care delivers hardware and software support services designed specifically for your technology; rapid access to Advanced Solution Center Specialists plus, Firmware/Software management and best practice advice. Customers can optimize the return on their IT investment and realize the advantage of running their business critical applications on virtualized/x86 infrastructure. HP Proactive Care Personalized Support HP Proactive Care Personalized Support is an option for Proactive Care customers. It allows for an increased personalization of the Proactive Care support experience through the assignment of an Account Service Manager (ASM) who provides IT best practice advice to help address IT issues and projects. The ASM will develop an annual support plan, provide four days of operational and technical advice, and conduct semi-annual support reviews to ensure the Proactive Care service deliverables address the customer’s IT priorities. This option is only available for Proactive Care customers and may be purchased once per environment. Link to Proactive Care Personalized option webinar: HP Proactive Select Choose from an extensive menu of HP Proactive Select event and technical services, such as onsite firmware upgrades, health checks, assessments, and education.

77 3PAR StoreServ 7000 Services
Internal slide 3PAR StoreServ 7000 Services Provide complete IT service solution by combining consulting, lifecycle event , and support Discover Operate Plan Design Deploy Integrate Understand your options, develop a plan Detail the solution, specify the technology Build the solution right, Reduce risk & improve time-to-market Maximize uptime, free-up resources , achieve improved value Get the most out of the existing IT assets Accelerate time to value and keep staff certified Value Storage Efficiency Analysis Storage Impact Analysis Storage Modernization HP 3PAR Installation & Startup Services HP 3PAR Replication SW Suite Installation & Startup HP 3PAR Adaptive Optimization Policy Implementation Service HP Enhanced Implementation Service for SANs HP Data Replication Solution Service HP Storage Virtual Volume Design and Implementation Service Data Migration HP 3PAR Health Check HP 3PAR Storage Assessment Service HP Performance Analysis Service HP Thin Volume Conversion Service HP 3PAR Rebalance Service HP Proactive Care 24x7 or HP Critical Service HP Proactive Care Personalized Support (once per Proactive Care support new environment), HP Personalized Support Additional Day, credits per year per array HP Education Services HP ExpertONE Services IT infrastructure support for data center environments

78 Sales Enablement Programs
Get Thin and Get Virtual Guarantees

79 HP 3PAR Get Thin Guarantee
12 April 2017 HP 3PAR Get Thin Guarantee Reduce capacity requirements by 50% with HP 3PAR Storage when migrating from traditional “fat” storage to “Thin” storage on any HP 3PAR Storage System. What is it? A) An HP 3PAR sales enablement program that helps create opportunities for HP Sales and Channel partners worldwide to talk to customers about driving efficiency and ROI with HP 3PAR Q) How does Get Thin work? A) Qualified customers are guaranteed to cut their storage capacity requirements by 50% when they migrate from their existing legacy storage array to an HP 3PAR Storage System. HP Confidential

80 HP 3PAR Get Virtual Guarantee
12 April 2017 HP 3PAR Get Virtual Guarantee Increase server consolidation savings by Doubling your VM Density with HP 3PAR Storage and VMware* What is it? A) An HP 3PAR sales enablement program that helps create opportunities for HP Sales and Channel partners worldwide to talk to customers about driving virtualization efficiency and ROI with storage optimized for virtual environments. Q) How does Get Virtual work? A) Qualified customers are guaranteed to double VM density in their existing VMware vSphere virtual server environment when they migrate from their existing legacy storage array to an HP 3PAR Storage System. *as compared to your legacy storage array HP Confidential

81 50% More Storage Capacity PROGRAMS CANNOT BE OFFERED TOGETHER
Get Thin Guarantee and Get Virtual Guarantee HP 3PAR GET VIRTUAL GUARANTEE Double VM Density GET THIN GUARANTEE 50% More Storage Capacity Target Customer Legacy storage + VMware user Legacy storage user Problem Addressed Storage bottlenecks in VMware environments that affect customer’s ability to grow and scale their VM density Large pools of un-used storage resources due to over-allocation and data silos Assessment Tool HP Ninja Virtual: Gathers customer qualification criteria for the program HP Ninja Thin: Assesses customer’s qualification criteria and un-used storage capacity PROGRAMS CANNOT BE OFFERED TOGETHER

82 Get Familiar with YOUR Resources
HP Global Sales Kickoff 2012 12 April 2017 Get Familiar with YOUR Resources Get Thin Guarantee Portal Get Virtual Guarantee Portal Bookmarks Sales Tools Education Promotional Resources As a reminder, we have lots of great tools available today on the partner portal for both GTG and GVG. HP Confidential

83 HPSD Sales Enablement Program Contacts
Leigh Ann Campbell: Lisa Christiansen: Update this slide with correct channel contacts!

84 Pricing

85 Product Pricing Strategy
Hardware and Software only; excluding Service and Support pricing Target price segment IDC price bands 5 and 6 ($25K – $100K) with some overlap into PB’s 4, 7 Price Positioning (at sweet spots): BEFORE considering any utilized capacity gains Actual pricing depends on the actual configuration and software attach vs. EMC VNX * priced at par with EMC VNX 5300 7400 2N priced 5-10% above EMC VNX 5500 7400 4N priced at par with EMC VNX 5700 vs. EVA P6xxx 7200 priced 15% above EVA P6300 but below P6500 7400 priced 35% above EVA P6500 Possible Thin savings *Remember the 4 node 7400 can be easily position against smaller EMC VMAX, which will provide a huge price advantage.

86 Some Sample BOMs with prices
Tim to update Some Sample BOMs with prices Attention: List pricing and discount might end up being region specific. Focus on net street price at 60% EOS BOM Compare to similar EVA BOM Include Service Support Considering net end user price

87 REGION specific pricing/discount guidance

88 StoreServ and StoreFabric
Better Together

89 Why sell SAN with StoreServ 7200 and 7400?
Customers upgrading their old Storage should upgrade their 4Gb FC SAN – for around 20-40% more, customers can buy a new SAN for new 7200/7400 Fibre Channel Market is Growing – By Total WW FC SAN Market will be over $6B. Data center backbones and new VM deployments continue to be on FC SANs. Note: 4Gb FC infrastructure is EOL and now getting to EOS. New features, capabilities in SAN result in better, higher performance Storage solution for customers. 16Gb Fibre Channel is low latency and high performance. As customers buy new P7200/P7400 HP Storage, there is often important other infrastructure that needs to be refreshed. It is predicted that the fiber channel SAN market will be over a $6B market within the next 3 years. If you ensure you sell the value upgrading their storage and server connectivity, you effectively can increase your deal sizes up to 40% larger and at the same time help the customer ensure the best environment, while you put HP in a position of visibility into the whole of the account. This is a strategic piece of the infrastructure puzzle – the competition is noticing how it important it is…and HP needs to do the same.

90 Why do customers care? Mitigate risk of poor application performance – Customers need to upgrade their SAN especially in virtualized environments and unpredictable workloads. Transition from 4Gb to 16Gb delivers 400% higher performance. Aging SAN Infrastructure 4Gb FC infrastructure is fully depreciated and coming to End of Support (EOS). Benefits of new Storage can be negated if SAN is not upgraded to handle new workloads and management requirements. Lower Overall Cost With HP Storage Networking Solutions, 50% more server, storage ports results in consolidation and hence lower costs while maintaining flexibility for changing workloads. Let’s take a look at why upgrading infrastructure can be important to any customer. The business value The conversation of risk mitigation is a important one. Customers are moving their businesses forward, virtualizing and handling the data explosion they all have, through online growth, creating unpredictable workloads in an environment that is likely to change and morph with not only new business…but with mergers/acquisitions, etc. They need a steady state or improving environment of good app performance – upgrading infrastructure is key to ensuring their apps perform as well as or better than they need…. Adding new infrastructure can mean adding overhead in management, in people, in training, etc The benefits of server /storage environments can be squandered if the storage network is not up to par…and /or if the management of that environment takes more than planned. Their app workloads change – they change with departmental or divisional needs, new business, acquiring or merging with new company….solid high performing infrastructure /directors/adaptors are key in maintaining flexibility and operational performance to ensure lower overall cost.

91 B-Series Directors: Consolidate Today, Lower OPEX
Value Proposition of moving from Cisco to HP B-Series SAN HP SN8000B Cisco MDS 9513 Customer Benefit Total Chassis Required 3 5 2 less chassis Bandwidth 16Gbps 4 Gbps Better Performance, Fewer HBAs Ports “wasted” for ISLs 264 Efficient design… 25% more usable ports for device connectivity Energy Efficiency (Watts) ~6500W ~18,000W Uses 64% less power Rack Units 42RU 70RU 2 Racks vs 3Racks for Cisco So What… Reduce Maintenance $195k/5 years Reduce Server Connectivity Costs 75% Save $210k in Additional Port Costs Save $200k/5 years or Add Servers/Storage Save $18k /5 years or Add Servers/Storage B Series Directors – Savings on ports, chassis, energy efficiency and floor space can easily be seen through this view of the comparison and “So What” data. Over a 5 year period, the reduction in costs…as well as the ability to repurpose savings into additional investment to run the business is impressive. 1152 Brocade 8 x 48 port blades x 3 chassis : Cisco ports 9 x 24 port blades x 5 chassis * Brocade is 16G solution, we are replacing a 4G solution from Cisco that could only handle ~600 usable 16G ports if upgraded. Presenters: review the line item…with 5 year “So What” cost savings directly related to HP Brocade versus current Cisco directors!

92 B-Series: Enabling private cloud storage
Fibre Channel fabrics for highly virtualized data centers Flexible Fabrics Metro Cloud Connectivity* Operational Simplicity Cloud-Optimized Performance 128 Gbps ISL trunks Scale-up Ports on Demand (PoDs) Integrated DWDM and dark fiber In-flight encryption and compression Resilient metro links Unified SAN management Cable and optics diagnostics Real-time power monitoring Higher IOPs Twice the bandwidth Energy-efficient ASICs HP B-series SAN Foundation Multi-tenancy: Integrated routing and Virtual Fabrics SLA-driven: Adaptive Networking and QoS Dynamic services: Extension, encryption, convergence *Not supported with SN3000B

93 Customer Strategies to look for…
#1 – Consolidation Reduce data center footprint and decrease operational expenses #2 – Virtualization Low latency, higher speed supports higher VM density. Better management tools. #3 – Transition to Private Cloud Adapts workloads to rapid growth and change in storage infrastructure Simplify distance connectivity between data centers. #4 – Modernization and Continuous Growth Customers can usually justify a SAN refresh with a server and/or storage purchase. HP has sold over 10 Million FC ports over a 10+ years – easy upgrade path to take advantage of newer FC features and higher performance. Presenters: review the points on the slide…if you have local examples, use them for consolidation, virtualization, and modernization . The modernization bullet is a good place to mention our relationship with Brocade where we have, with Brocade, many customer wins…

94 B-Series: Cloud optimized SAN platforms
Fibre channel is the foundation for private cloud storage HP B-series Fibre Channel SAN solutions provide the reliable, scalable, high- performance foundation for private cloud storage networks Industry-leading Fibre Channel technology and innovation ease the transition to private clouds Proven foundation for virtualized data centers Enables hyper-scale virtualization for emerging workloads 16Gb 16Gb 16Gb HP SN8000B Directors 16Gb HP SN6000B 16Gb FC Switches HP SN3000B 16Gb FC Switches

95 The Value of H-Series Storage Networking
Full storage networking portfolio - server to storage Virtual Connect, Fibre Channel HBAs, switches, cables Optimized Investment Protection Stackable switch expands ports & performance simultaneously Scalability from 8 to 500+ Fibre Ports Infrastructure Innovations Intuitive zoning eliminates burdensome scripting and verification Interoperability between H-Series, B-Series, and C-Series Scalable Edge Performance Core The H-Series portfolio is as broad as it is deep. Many of the key tenants of HP’s values – ‘pay as you grown’ building blocks, technological design to protect a customer’s investment as long as possible, a culture of innovation to solve customer’s problems is a fundamental and complementary value for the H-Series products. The H-Series helped pioneer new ideas like Virtual-Connect, assisted HP with making Fibre Channel more affordable, and enabled any and all servers the ability to attach to HP storage. Some of latest products are designed to give you multiple functions in one. We, at HP, don’t need to ask the customer to choose between scalability ‘OR’ performance ‘OR’ price… We can offer scalability ‘AND’ performance ‘AND’ a great price with products like the SN6000 Stackable FC switch. You can start with one and add as needed – compounding scalability and performance in the same SKU. Customers with large investments in alternative vendor’s products won’t need to walk away. The H-Series has technology built into it’s switches to transparently route packets between FC vendors. This gives customers the ability to integrate great new technology with removing existing investments. One the key initiatives with the launch of the 3PAR products is the ability for EVA customers to implement ‘peer motion’ – a data migration feature inside the 3PAR array. If a customer has other storage connected to other servers, ‘peer motion’ won’t help but the H-Series MPX200 will. The MPX200 can perform heterogeneous, non-disruptive migrations from any fibre channel or iSCSI platform to the 3PAR array. Imagine being able to finally make that wholesale change to HP servers and blades from a myriad of different storage and server vendors; H-Series fibre infrastructure can change your mix-n-match storage portfolio to a single, highly functional 3PAR product. The challenge for some customers is competing protocols like Fibre Channel and iSCSI. Managed and protected differently, these protocols never worked together until now. The multi-protocol router now connects these protocols with a bridge into Fibre Channel making the care and management of data much easier. Performance has always been paramount in the fibre channel arena. While some vendors boast about the latest speeds, the real innovation occurs when packets are traveling, not just their theoretical max speeds. Imagine purchasing a large bank of solid state disks for your array but find out that your fibre channel bus is clogged with traffic and greatly limits the throughout of the SSD. The H-Series implements a feature called “Friction-less packet delivery” where it searches other unused Fibre Channel bandwidth and secures travel down that alternative path. This reduces traffic congestion by re-routing traffic and boosting throughput. Engineers call this “Adaptive Trunking” but it is essentially a ‘frictionless’ and innovative method to deliver the Fibre Channel packets.

96 HP H-Series Storage Networking
Efficient Stackable switches cost is 4X lower than a similar Director class TCO of stackable switches is 74% less than non-stackable switches Automatic “Drag and Drop” enables easy zoning in minutes instead of hours Save thousands in licensing costs with enterprise functions built into switching ASICs (trunking, ISL) Resilient I/O ServiceGuard eliminates SAN interruptions that disrupt performance or negate I/O on sensitive applications like video editing Stackable switches acquisition …..Comparisons based on 128 port FC Director switch with 8Gb ports, Enterprise switching functions like ISL trunking, Adaptive Networking, List pricing to 6 SN6000 Stackable switches – all Enterprise functions included with the exception of a 20Gb ISL license to upgrade the Stackable switches TCO of stackable …..“Wikibon concludes that the TCO for non-stackable switches is 74% more expensive than for stackable switches” “Drag and Drop”….. was verified by HP Partner using competitive zoning tool that required expertise, configuration, and finally verification that zone was correct Save thousands in licensing costs…. enterprise products – ISL and Adaptive Trunking from competitor were listed at $8400 (Bundled) I/O ServiceGuard will prevent dropped frames from video production that could trash content and cause a restart of hours of post-production content.

97 Storage Migration – Many sources, One destination
P8K/P6K/P4K Non-HP FC Storage HP Legacy FC Storage Non-HP iSCSI Storage HP Legacy iSCSI Storage P10K/P12K P20K/P24K Customer Door Opener Simultaneous problem solver – out with old, in with new Services or Channel driven Heterogeneous Environments Off-line or Non-disruptive Concurrent Sessions HP MPX200 Simple - there comes a time when storage devices have either lived out their purpose or become too expensive to maintain. The desire to move data to the P7000 can be greatly simplified with the MPX200. Supporting multiple storage vendors, operating systems and switches on a single device makes it a useful point solution within the P7000 ecosystem Agile - the ability to offer offline or non-disruptive migrations shows the strong functionality of data migration tool with the adaptability to support so many industry platforms Efficient - the single MPX200 tool can support multiple source arrays simultaneously to a single target making it faster than software-based tools reliant of source CPUs or appliance-based tools that only support single migrations 7200/7400

98 Q&A


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