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1 USING TWITTER FOR JOB SEARCH SUCCESS Presented by

2 Hello! I’m Briana. 9 years in marketing 6 years in social media marketing Passionate about leveraging social media to forge relationships 2

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6 Today’s Session Goal: provide value for everyone. Our participants have varying levels of Twitter experience Please pitch in if you have an idea, pointer or question! Please mute your phone Please don’t put us on hold Recording of this session & slides will be on after the eventwww.advancedresources.com 6

7 Overview Getting started with Twitter Strategic following tactics Content strategy Interacting with Twitter community Using Twitter as a job board Tweeting don’ts for job seekers 7

8 MEET TWITTER Getting Started

9 Why Use Twitter Showcase your personality, interests, and talents Connect with people and companies you don’t already know Convenience for the recruiter Digest real-time content 9

10 45% of companies use Twitter to find talent 10

11 SETTING UP YOUR TWITTER PROFILE The basics

12 Signing Up for Twitter 12

13 Your Username Choose a Up to 15 characters 13

14 14 Photo Website Bio

15 Elevator Pitch Bio What industry are you in? What type of job are you looking for? What interests do you have? Include industry words Link to your LinkedIn or blog 15

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17 HOW TO TWEET

18 Anatomy of a Tweet Hashtag 18

19 #Hashtags Categorize tweets Clickable Connect with people with similar interests 19

20 @ Mentions Start conversation Retweets Give credit 20

21 - Starting a conversation Ask questions Ask questions to companies, followers, specific person Answer questions Answer Question

22 How to Use in Conversation 22 Tweeting directly to NBC Careers

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24 @Mention- Retweeting 24

25 Who to Follow Companies you’re interested in These companies’ career handles Industry influencers People influencers follow Industry publications 25

26 Job opening Company news 26

27 Lists Private or public Recruiters Companies you’re interested in Employees at these companies Industry experts Jobs search tips Job search advice 27

28 Creating Lists 28

29 WHAT TO TWEET Content Strategy

30 Goal 1: Establish yourself as an expert Tweet Industry news Your points of view Ask questions Answer questions 30

31 Goal 2: Demonstrate your personality Tweeting demonstrates your soft skills communication, good judgment, positivity, enthusiasm 31

32 Goal 3: Network Engage with influencers, companies Tweeting industry-relevant content 32

33 SEARCHING FOR JOBS

34 Ways to Search for Jobs 1. Twitter’s search box 2. Twitter’s advanced search Hashtags keywords 34

35 Job Search Hashtags #hiring #jobs CityName, ex. #Chicago #recruiting #JobPosting #ApplyNow #Exmployment #JobListing Industry, ex. #marketing Search hashtags People hiring 35

36 Job Search Advice Hashtags #jobsearch #jobhunt #jobadvice #interview #jobtips 36 #jobtips

37 Twitter Search Box “job opening” “Know anyone for this job” 37

38 Twitter Search Tool Twitter.com/search 38

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41 BEST PRACTICES Tweeting Dos and Don’ts

42 Tweeting Don’ts Don’t use shorthand, ex. “ur” for “you are.” Don’t use profanity Don’t complain

43 Tweeting Dos Check your grammar Be courteous Keep positive Engage 43

44 Sources & Tools Sources how-companies-use-social-networks-recruit/ how-companies-use-social-networks-recruit/ twitter/#E2DbmyPylJqhHwMs.99 twitter/#E2DbmyPylJqhHwMs.99 Tools Twitter Advanced Search https://twitter.com/search- advanced Link shortener Bit.lyBit.ly 100 people job seekers should follow 44 index.php/2012/12/17/top-100-twitter- accounts-job-seekers-must-follow-2013/

45 Next job seeker webinar “ Ace the Interview…Land the Job!” Thursday, December 5 at 12pm

46 46 Thank you! Connect with us


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