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Binghamton University: Social Media
What is _______ ? Twitter is a service for @BinghamtonU to stay connected with students, faculty and friends, 140 characters at a time.
How does @BinghamtonU use ________?
Student resources Student activities Schools & departments
Social Home Page
Why do we tweet? Promotion Interaction
Engaging Our Followers
Retweeting (RT) Retweets are displayed on main twitter page Gives students opportunity to be seen and heard
What’s the #HASHTAG for? Can occur anywhere in the tweet Easy to see similar tweets Used to track hot topics
#Best2012Memories Campaign Asking alumni, students, and prospective students about their favorite memories of 2012
Live Tweeting Purpose: update Twitter with real-time information
Useful Tools for Users
Shortens links Tracks link traffic.com
The Dos and Don’ts of
Provide responses or feedback in a timely fashion Use interesting content Engage users React appropriately to negative comments
Use too many hashtags Over-tweet Follow everyone who follows you
More things to avoid: Check sites before linking to them Know who has access to account
We have a directory! http://binghamton.edu/social-media
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