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What the Tweet? Twitter 101 for Your Coworkers 2012 MAP TechWorks, a program of MAP for Nonprofits.

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Presentation on theme: "What the Tweet? Twitter 101 for Your Coworkers 2012 MAP TechWorks, a program of MAP for Nonprofits."— Presentation transcript:

1 What the Tweet? Twitter 101 for Your Coworkers 2012 MAP TechWorks, a program of MAP for Nonprofits

2 Where did this presentation come from? 2012 MAP TechWorks, a program of MAP for Nonprofits MAP TechWorks, a program of MAP for Nonprofits, is devoted to helping nonprofits use technology to unleash mission. Our "Tech It Up a Notch" series is designed to help nonprofit staff learn about and discuss technology to increase knowledge, and help people feel more comfortable talking about technology together. Learn more at MAPTechWorks.org

3 Agenda 2012 MAP TechWorks, a program of MAP for Nonprofits What is Twitter? Why Twitter? Why use it? How to get started with Twitter.

4 What is Twitter, anyway? 2012 MAP TechWorks, a program of MAP for Nonprofits A social media service founded in 2006 by Jack Dorsey. Goal = Create a way to allow people to answer the question "What are you doing?" in 140 characters or less. Dubbed this activity "Micro-blogging".

5 Jack was right MAP TechWorks, a program of MAP for Nonprofits

6 Why do people use Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

7 Why do you use Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

8 Why do people use Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits To stay in touch with friends and family. To follow thought leaders, celebrities and politicians. To hear about breaking news. To develop yourself as a professional by connecting with other sector and issue- area leaders.

9 How does it work? 2012 MAP TechWorks, a program of MAP for Nonprofits

10 How to be a good twitizen MAP TechWorks, a program of MAP for Nonprofits

11 Basic Twitter Terms 2012 MAP TechWorks, a program of MAP for Nonprofits Tweet: A Twitter message. Retweet or RT: When someone re-posts the message of another user. Follow: When someone signs-up to receive your tweets. Hashtag or #: A way to tag a tweet with a keyword so others can find it. Sometimes used ironically.

12 Basic Twitter Terms 2012 MAP TechWorks, a program of MAP for Nonprofits "At" message or Reply: Sending a tweet that begins with a user's or name. Sends a tweet that is seen only by them, and those who follow you both. DM: Direct message sent to a single person. They must be following you for you to do this. Shortened Link: 140 characters isn’t a lot of space! People use services like bit.ly to shorten links and track clicks.

13 Getting Started with Twitter 2012 MAP TechWorks, a program of MAP for Nonprofits

14 Twitter is a public space MAP TechWorks, a program of MAP for Nonprofits

15 Activity: Twitter Mission Mad Libs 2012 MAP TechWorks, a program of MAP for Nonprofits

16 Set up your account MAP TechWorks, a program of MAP for Nonprofits Perfessional Tips = Pick a username or "handle" that's close to your own name so people can find you. Use a business casual photo of yourself for your profile pic. Keep your posts public. Purely Personal Tips = Use a fun pseudonym for your first name, last name and your Twitter handle. This is so that people who you don't want to connect with can't find you. You may choose to set your posts to private if you'd like.

17 Make it fun! 2012 MAP TechWorks, a program of MAP for Nonprofits Find and follow friends, celebrities, and comedians you like. Use Twitter search to get the scoop on a movie you want to see, or a new album. Don't want anyone to know you have Bieber Fever? Create a private list.

18 Make it meaningful MAP TechWorks, a program of MAP for Nonprofits Find and follow thought-leaders, people you admire, and nonprofits working in similar areas to you. Retweet content you find interesting or inspiring. Post your own thoughts and links to what you're reading.

19 Understand that Twitter is different MAP TechWorks, a program of MAP for Nonprofits Twitter is a “stream of consciousness” medium that you can step into and out of. Don’t think you have to read every message! It’s impossible. Use Twitter lists to track your VIP’s.

20 Hackers & Spammers 2012 MAP TechWorks, a program of MAP for Nonprofits Use a secure password! Set up Twitter on your mobile device. Delete spam accounts from your followers. Don't click on "phishy" links.

21 Questions? 2012 MAP TechWorks, a program of MAP for Nonprofits

22 Bonus Slides 2012 MAP TechWorks, a program of MAP for Nonprofits

23 Lab time! Set up your Twitter account MAP TechWorks, a program of MAP for Nonprofits

24 Social Media Policy 2012 MAP TechWorks, a program of MAP for Nonprofits

25 How our nonprofit is using Twitter MAP TechWorks, a program of MAP for Nonprofits Goal 1 Goal 2 Goal 3

26 Demo Setting Up an Account 2012 MAP TechWorks, a program of MAP for Nonprofits

27 How are nonprofits using Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

28 How are nonprofits using Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

29 How are nonprofits using Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

30 How are nonprofits using Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

31 How are nonprofits using Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

32 How are nonprofits using Twitter? 2012 MAP TechWorks, a program of MAP for Nonprofits

33 Twitter in Plain English 2012 MAP TechWorks, a program of MAP for Nonprofits


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