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Advancing Science Reducing Risk Improving Lives Better Health: Maximizing Engagement Through Twitter Laura Norvig Social Media

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Presentation on theme: "Advancing Science Reducing Risk Improving Lives Better Health: Maximizing Engagement Through Twitter Laura Norvig Social Media"— Presentation transcript:

1 Advancing Science Reducing Risk Improving Lives www.etr.org Better Health: Maximizing Engagement Through Twitter Laura Norvig Social Media Strategist @LNorvig

2 Advancing Science Reducing Risk Improving Lives www.etr.org What? Who? Why? How? Where? When? Agenda

3 Advancing Science Reducing Risk Improving Lives www.etr.org An information source A community builder A content curation mechanism A content disseminator A conversational tool … A marketing tool What Is Twitter?

4 Advancing Science Reducing Risk Improving Lives www.etr.org Who, me? Yes, you! Who Should Tweet? Everyone at your organization can benefit from Twitter CEOs, researchers, educators and practitioners should tweet The org should tweet Others may choose to listen to constituents and gather information from professional and news sources

5 Advancing Science Reducing Risk Improving Lives www.etr.org Twitter is Huge Twitter is Useful Twitter is a Tool that can be used to: – Implement your organization’s outreach strategy education strategy marketing strategy – Find and strengthen partnerships Why Twitter?

6 Advancing Science Reducing Risk Improving Lives www.etr.org 554 million users (that’s over half a billion) statisticbrain.com/twitter-statistics/ statisticbrain.com/twitter-statistics/ You see it everywhere – celebrities, news shows, TV shows, sports, politicians, businesses, government agencies. During breaking news or popular events, all eyes are on Twitter. Why Twitter? Twitter is Huge

7 Advancing Science Reducing Risk Improving Lives www.etr.org It’s an information source. Get timely information fast. Find new studies, new legislation on Twitter first. You can engage with stakeholders and with your audience, one-to-many and one-to-one. It can showcase your organization’s expertise/products/services. Why Twitter? Twitter is Useful for Organizations

8 Advancing Science Reducing Risk Improving Lives www.etr.org Access professional development opportunities. Learn things, get links to PowerPoints, articles, webinars, videos. Attend conferences virtually (by using a hashtag). Make connections with professional peers. Establish your expertise. Why Twitter? Twitter is Useful for YOU!

9 Advancing Science Reducing Risk Improving Lives www.etr.org Source: http://www.slideshare.net/amcunningham/why-does-a-twittering-doctor-tweet (or health education)

10 Advancing Science Reducing Risk Improving Lives www.etr.org Set up an account. Don’t get hung up on creating content – start by learning to use it to listen and learn. Then build relationships by following, re-tweeting and tweeting. Build lists if you have diverse interests. See who others follow. How – Getting Started

11 Advancing Science Reducing Risk Improving Lives www.etr.org Source: cogdoghouse.wikispaces.com/TwitterCycle How – Don’t Give Up!

12 Advancing Science Reducing Risk Improving Lives www.etr.org Learn the lingo and practices: – handles – following – re-tweets (RTs) – “at mentions” (@mentions) – hashtags bit.ly/twit-begin – excellent infographic that explains how to use Twitter bit.ly/twit-begin How – Next Steps

13 Advancing Science Reducing Risk Improving Lives www.etr.org Use a link-shortener such as bit.ly to track your reach and leave more room for your thoughts.bit.ly Be polite and be generous. Share good content, answer questions, and re-tweet often to build social capital. NEVER retweet a link you haven’t clicked and read (or skimmed) first. Tweet at least once a day, even if it’s only a re-tweet – keep your stream active! How – Best Practices

14 Advancing Science Reducing Risk Improving Lives www.etr.org How: Follow Suggestions Public/General Health @CDCgov @PublicHealth @NIHPrevents @RWJF @RWJF_PubHealth @JohnsHopkinsSPH @CPHSSR @Hlth_Literacy @samhsagov @nlm_news @HRSAgov @healthfinder @minorityhealth @nphic HIV/AIDs @CDC_HIVAIDS @AIDSgov @CDCNPIN @RedPumpProj @amfAR @AIDSHealthCare @theKCteam

15 Advancing Science Reducing Risk Improving Lives www.etr.org Sexual and Reproductive Health / Youth @theNC @Guttmacher @APPCNC @YTHorg @healthyteen @teenhealthgov @girlology How: More to Follow

16 Advancing Science Reducing Risk Improving Lives www.etr.org #HealthEd #mHealth #reprohealth #SexEd #HIV #AIDS #teenhealth Discover more with: The Healthcare Hashtag Project How: Hashtags to Follow

17 Engagement example that resulted in a fan spreading the word for a project The original tweet Project replied quickly – was monitoring constituents in real time Fan posted a pic of staff showing the project’s resources during a session at their conference

18 Engagement to enhance professional connections: Congratulate, thank, amplify, enhance or comment to get a response. In this example I am congratulating. I use a trending hashtag and “@ mentions” to get attention. The result is favorites, retweets and replies from prominent “tweeps”. My initial tweet

19 Advancing Science Reducing Risk Improving Lives www.etr.org Tweeting is convenient – tweet from your desktop or laptop, using the regular website or a tool such as TweetDeck or HootSuite. (These can also schedule tweets to go out at specific times.)TweetDeckHootSuite The above tools are available as apps for tablets or smart phones as well. You can even tweet by texting with a “dumb” phone. Where?

20 Advancing Science Reducing Risk Improving Lives www.etr.org Make connections fast by finding out when a Twitter chat that interests you will be held. Chats happen in “real time” – put it on your calendar and join the conversation. #hcsm – Global health care, Sundays, 8 p.m. CT #hcsm #CDCchat – times vary #CDCchat #HCLDR – Health Care Leadership, Tuesdays, 8:30–9 p.m. EST #HCLDR #Mhchat – Mental health, Wednesdays, 8 p.m. UTC #Mhchat Learn More: The Quick Guide to Twitter ChatsThe Quick Guide to Twitter Chats When?

21 Advancing Science Reducing Risk Improving Lives www.etr.org NPIN’s Twitter for Public Health Slide Deck bit.ly/NPIN-PPT NPIN’s Twitter for Public Health Slide Deck Gillian Mayman’s Twitter for Health Education Slide Deck bit.ly/healthed-ppt Gillian Mayman’s Twitter for Health Education Slide Deck CDC Social Media Works bit.ly/SocMedWorks CDC Social Media Works Follow the hashtag #SM4PH#SM4PH Learn More

22 Advancing Science Reducing Risk Improving Lives www.etr.org Contact us: www.etr.org 1-800-321-4407 email: customerservice@etr.org 4 Carbonero Way, Scotts Valley, CA 95066 YouTube.com/ETRPubs facebook.com/ETRAssociates @ETRAssociates linkedin.com/company/etr-associates

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