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Part 2. Grab your space (domains, accounts) Create your profile Listen and Observe Find the interesting people Develop and manage your relationships Create.

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Presentation on theme: "Part 2. Grab your space (domains, accounts) Create your profile Listen and Observe Find the interesting people Develop and manage your relationships Create."— Presentation transcript:

1 Part 2

2 Grab your space (domains, accounts) Create your profile Listen and Observe Find the interesting people Develop and manage your relationships Create and share useful content Build reputation and credibility (social equity) Seven Steps To Effective Networking

3 Personal Knowledge Management Seek, Sense Share Model by Harold Jarche: Seek interesting people. Be curious. Observe, study, evaluate, challenge, think, curate. Publish, comment, participate.

4 Personal Knowledge Management Seek, Sense Share Model by Harold Jarche:

5 Seek Observe and study Use aggregators and feed readers to keep track of online conversations Follow interesting people on Twitter Use Social Bookmarks Use mind maps to structure and organise thoughts Seek, Sense Share Model by Harold Jarche:

6 Sense Challenge & Evaluate Tweet your thoughts Write a response to a blog or tweet Write an original blog post Review a book/video Podcast/Vodcast Aggregate content from multiple sources and apply own knowledge to curated output Adapted from original source: Harold Jarche:

7 Share Participate Connect via Twitter Share social bookmarks Join social networks Join in Tweet chats Comment on blogs Continue and extend conversations from news sources, blogs and tweets. Seek, Sense Share Model by Harold Jarche:

8 In this section we will cover…. Overview of the social web Creating and maintaining your personal profile Social media tools and their context for knowledge sharing Listening and observing; an introduction to aggregation, sentiment and tracking tools Developing your social network and making connections Communities of Interest/Practice for personal and professional development Practical exercises and examples of Social Media in action Personalising your digital environment

9 Listening and observing; an introduction to aggregation, sentiment and tracking tools Seek, Sense Source Model by Harold Jarche:

10 Listen, Observe, Track Listening online is a case of tracking keywords and where they are used on the web. These keywords could be things like: – The name of your organisation – The names of your local area – Topics that interest you or that you are knowledgeable about – Names of key people or “experts”. – Names of campaigns and issues, etc

11 Why? You want to be alerted when people are saying bad / good things about you or your organisation You want to respond to calls for help or advice. You want to see who is talking about key issues and campaigns and join the conversation to raise awareness of you or your organisation’s activities. You want to identify people that share your interests or concerns, and connect and share useful information with them. You want to learn.

12 Photo courtesy of Will Lion

13 Tuning-in

14

15

16 Managing Information You chooseThey choose

17 Google alertsGoogle alerts, ReaderReader, Yahoo! Pipes, iGoogle, rtbot, Netvibes, Pageflakes, SocialMention, BoardTrack er, Addictomatic, IcerocketYahoo! PipesiGooglertbot NetvibesPageflakes SocialMentionBoardTrack erAddictomaticIcerocket Some Suggested ‘Channels’

18 Everything News Blogs Video Discussions Books Everything News Blogs Video Discussions Books

19 Publish RSS Bundles to your website Unread items (bold) Categories/Folders

20 Google Widgets RSS Feeds

21 It’s not information overload. It’s filter failure. Clay Shirky, 2008

22 Tweetdeck – activity stream aggregator and filter

23 Hootesuite – activity stream aggregator and filter

24 Monitoring & Tracking Services There are plenty of social media listening and tracking tools out there, each with their own unique features, e.g. Social Mention, RepKnight, Overtone Netvibes Social MentionRepKnightOvertoneNetvibes ….and many more (refer to the section on Monitoring & Tracking tools at Social Media Toolkit:

25 Sharing, Reciprocation, Trust & Social Equity/Capital Seek, Sense Source Model by Harold Jarche:

26 Linking & Sharing One click is often all that is needed

27 Links to social network pages Sharing buttons Be aware of the difference between ‘linking’ and ‘sharing’

28 Trust I post a link to an article, it gets Retweeted. They don’t ask where the link goes. They don’t ask what the article is about. They just retweet it, because in the has sent them to a favourable destination. There is inherent trust that it’s not a malware or virus link and credibility that they can pass the link on to their followers and not look stupid. So how is this influence? I never asked for a retweet, they were “naturally influenced” to do I post a link to an article, it gets Retweeted. They don’t ask where the link goes. They don’t ask what the article is about. They just retweet it, because in the has sent them to a favourable destination. There is inherent trust that it’s not a malware or virus link and credibility that they can pass the link on to their followers and not look stupid. So how is this influence? I never asked for a retweet, they were “naturally influenced” to do

29 Why do people share? Several main reasons for sharing online were identified through the course of an online*study. In general, we share: to bring valuable and entertaining content to others to define ourselves to others to grow and nourish relationships for self-fulfillment to market causes or brands *

30 Grab your space (domains, accounts) Create your profile Listen and Observe Find the interesting people Develop and manage your relationships Create and share useful content Build reputation and credibility (social equity) Seven Steps To Effective Networking

31 Social Equity Can social equity and/or influence be measured?

32 Questions?

33 Activities Do a search for your name or the name of your organisation. Are the results accurate? Check out a (social influence).www.Klout.com Check out (yellow pages of the Twitterverse). Find people and topics that match your interests.www.twellow.com Check out - search for people or topics by keyword.www.tweetscan.com Check if your industry executive is using Twitter at Check out - set up a number of tracking searches, e.g. #smtrngwww.twitterfall.com Check out aggreation services such at and Hootesuitewww.tweetdeck.comwww.seesmic.comHootesuite Set up an iGoogle page – add links and apps relevant to interests/hobbies Set up Google Reader – add and categorise RSS links relevant to interests/hobbies Check out How would you categorise this service?www.addictomatic.com Refer to course notes and for additional help and guidance.www.socialmediatoolkit.com

34 My digital coordinates Personal Blog: Corporate blog/website: Profile:


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