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Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com @mindgrub The Micro-Blog: Saying it all in 140 Characters Vince Buscemi VP Operations Mindgrub Technologies LLC vince@mindgrub.com @vincebuscemi
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The Micro-Blog: Saying it all in 140 Characters Evolution of Social Media What is Twitter Twitter Applications Twitter Adoption Case Studies Demonstration Out-There Twitter
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Evolution of Social Media
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Google Trends: Social Media
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Definition of Social Media Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall- postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1Internet forumsweblogssocial blogs wikispodcastsblogsvlogsemailinstant messaging crowdsourcingvoice over IP 1 http://en.wikipedia.org/wiki/Social_media
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Web 1.0 Roots :: Social Text Chat, Discussion Boards are HOT!
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Web 2.0 Progression :: Social Networking Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
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Evolution of Social Networking Information is Getting easier to send and digest Delivered in small multiple bursts On the move via mobile devices
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What is Twitter?
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What is Twitter Twitters fundamental question is “what are you doing?” Users have 140 characters to describe “what they are doing” Users can text to 40404 and it shows on their “account” Twitter messages are made available via RSS There are several third party applications that can display the RSS and make meaningful relationships between data and users.
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Twitter Terminology (top 10) @user: Referencing another user in a post Direct Message (D user): to send a message that only you and the receipiant can see. Hash Tag (#): Referring to a searchable keyword / phrase in a post. v
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Twitter Terminology (top 10) tweet(ing): the act of posting to Twitter. retweet: bringing a previous tweet conversation or reference back into the current conversation. tweeter/twitterer: a user of Twitter. twittering: to send a Twitter message. tweeple: Twitter people, Twitter members, Twitter users. v
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Twitter Terminology (Continued) tweeps: Twitter people that follow each other from one social media/network to another. tweetup: when twitterers meet in person - a Twitter meet up. twalking: walking while twittering via text. tweetaholic: someone addicted to Twitter, so much so that it may be an actual problem. v
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Twitter Shorthand (SMS Shorthand) 2 = to, too, two 4 = for, four abt = about B4 = before b/c = because B4N = bye bye for now BTW = by the way chk = check cld = could da = the deets = details DM = direct message, as in "DM me so I can send you more info" fwd = forward GR8 = great IMHO = in my honest/humble opinion j/k = just kidding
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Twitter Shorthand ur = you are w or w/ = with w/e = weekend w00t! = excitement wld = would wtf = what the f*** y/w = you're welcome l8r = later njoy = enjoy ppl = people plz = please RT = retweet ru = are you thx = thanks
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Twitter Adoption
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Google Trends: Twitter
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Celebrity Adoption Brittney Spears Lance Armstrong Oprah Steven Colbert Barak Obama John Cleese Ashton Kutcher Todd Marks Vincent Buscemi v
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Celebrity Adoption (Ashton Kutcher) v
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Twitter Applications
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http://www.twitter.com
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(AIR) TweetDeck
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(iPhone) Tweety ($3) Twitterific (free) v
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Case Studies
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@cookbook (Recipes) New Eggplant Parmesan: cvr3tom/s+p/3T wine@low7m; puree. Slice/oil2eggplant; 15m@400F/205C. Dip w egg/crumb&s+p. Broil+c parm. Srv on puree. Chocolate Cupcakes: cream4T buttr/8T sug; +egg. Sift1/8t soda&salt/6T flour/4T cocoa/.25t bkgpdr. Mix all+4T milk; fill6cups. 20m@375F/190C. Darjeeling Soup: fry leek&onion/T butter. Simmer15m+2c cauliflr/1tater&celery/4c Darj tea/s+p/bay. Rmv bay; puree+6T milk. Srv w nutmeg&pep. Garlic Chicken: mix 2lb/kg chickn/20whlclvgarlic/t oregano&rosemry/4T vermouth&olvoil&celery&wine/chop lemon/s+p. Cvr h@350F/177C; uncvr9m+. v
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@600Block (Restaurant Specials) v Miss Shirleys' downtown location now serving weekend brunch 8am to 4pm w/ outdoor seating. Gotta be a shorter wait than Blue Moon, right? RT @thefrontrowe Amish Outlaws @Luckie's 4/24. No cover before 9:30. $2.50 drinks...9-11 when you mention my name. http://twtvite.com/xpd7lq I scream, you scream, we all scream for...FREE CONE DAY at Ben & Jerry's. Today 12pm to 8pm. http://budurl.com/icecream Regi's, Duclaws, Tapas Teatro, Alexander's Tavern, Green Turtle, Todd Conner's, Bonaparte, Nanami, Kali's Mezze #outdoorseating Is it 5 yet? Little Havana, Ra Sushi, Wharf Rat, Mama's, Woody's, Shuckers, Ale Marys, Wine Market, Joe^2...others??? #outdoorseating v
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@tgob (2 Guys On Beer) v Episode 065 - Wells Banana Bread Beer, Innis and Gunn Original Oak Aged Scottish Beer - The Innis and Gunn was aaawesome! 120 minute IPA. Wow. That's something insane. @harvrock just stumbled across it! $11 a bottle in Philly - totally worth it. MGD for the Phillies home opener. Don't judge us. Sam Adams Boston Lager while watching the Villanova / UNC game. Sometimes you just gotta get back to basics.
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Baltimore Crime Beat v v
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Demonstration
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In the middle of @mindgrub’s pres w/ @vincebuscemi on the micro-blogging & Twitter @nabshow. #nab09
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Far-out Twitter
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Thought Tweeting http://nitrolab.engr.wisc.edu/media/P3Twitter.mov
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Tweeting Plants v
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The Micro-Blog: Saying it all in 140 Characters Evolution of Social Media What is Twitter Twitter Applications Twitter Adoption Case Studies Demonstration Out-There Twitter
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Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com @mindgrub Vince Buscemi VP Operations Mindgrub Technologies LLC vince@mindgrub.com @vincebuscemi Questions? (www.mindgrub.com/NAB)
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