1. PCensus for MapPoint Created by: Rob Batenburg GeoSpatial Analyst rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 1.800.663.1334 x310 Presented by: Laura R. Syms, CBU

2. PCensus ™ RETHINK DEMOGRAP HICS What is PCensus?  PCensus is a Geodemographic tool.  Used by Business for Site Selection and Market Planning - Determining Customer Demographics - Understanding Market Potential - Finding Winning Sites

3. PCensus ™ RETHINK DEMOGRAP HICS Who Uses PCensus?  Real Estate / Franchising  Retail / Restaurants  Financial Institutions  Distribution Companies  Government Organizations  Healthcare Providers  Policing / Crime Prevention  Telecommunications  Education  Church

4. PCensus ™ RETHINK DEMOGRAP HICS Educational Users Anne Arundel Community College Arizona State University Auburn University Barrie Public Library BC Institute of Technology Cape Breton University Central Michigan University Crescent School Fairfield University Grinnell College Harrisburg Community College Harvard Design School Hunter College Langara College Library Loyola University Chicago Massachusetts Institute of Technology McGill University Library McHenry County College Morehead State University Mount Sinai Medical Center Ohio State University Queen's University Ryerson University Simon Fraser University University of Arizona University of Calgary University of Florida University of Illinois University of Miami University of Missouri University of Nebraska Medical Center University of Notre Dame University of Southern Mississippi University of Utah University of Vermont Vancouver Public Library West Virginia University Wichita State University Yale School of Medicine

5. PCensus ™ RETHINK DEMOGRAP HICS PCensus Profiles Locations  Describe an area and quickly learn about the people who live there. - Retrieve Demographic Profiles for: - Standard Census and Postal Areas - Circles - Polygons - Drive Time Regions

6. PCensus ™ RETHINK DEMOGRAP HICS PCensus Finds Target Markets  Describe your best customer and find where they live. - Create a demographic “lifestyle” - Example: “Well-off Pet Owners” (Household income $100K+ and spend $500+ on pets) - PCensus finds and ranks target areas matching your lifestyle.

7. PCensus ™ RETHINK DEMOGRAP HICS PCensus System Components  PCensus is a software and data solution.  Available for use with ArcView, MapInfo and MapPoint  Three main components of the PCensus system are: - PCensus Demographic Analysis Engine - Mapping Platform (MapPoint, ArcGIS, MapInfo) - Demographic Databases

8. PCensus ™ RETHINK DEMOGRAP HICS Demographic Databases  Tetrad can supply a wide assortment of Canadian demographic data for use with PCensus: - 2006 Census - 2009 Estimates & Projections - 2009 Expenditure Potential - 2009 Daytime Population - 2009 Business Summary - 2009 Lifestyle Segmentation (PRIZM C2 / PSYTE) -i.e Environics Analytics at: http://www.environicsanalytics.ca/ http://www.environicsanalytics.ca/  U.S. demographic databases are also available.

9. PCensus ™ RETHINK DEMOGRAP HICS DLI Member Academic Pricing  Academic institutions can deploy PCensus in a lab setting for the cost of a single user PCensus software and data license.  DLI Member institutions receive a 50% discount on the price of the 2006 Census database.

10. PCensus ™ RETHINK DEMOGRAP HICS Want to Learn More? Download evaluation copy at: http://tetrad.com/software/pcensus/eval.html Contact: Rob Batenburg 1.800.663.1334 x310 rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 www.tetrad.com www.tetrad.com