Presentation on theme: "THE ME DECADE. POLYESTER LEISURE SUITS a fashion of the 1970s, consisting of a shirtlike jacket and matching pants. Frequently the fabric used was."— Presentation transcript:
THE ME DECADE
POLYESTER LEISURE SUITS a fashion of the 1970s, consisting of a shirtlike jacket and matching pants. Frequently the fabric used was double knit polyester, though not all fashions using this fabric are automatically leisure wear. In fact, the fashion has some precedent in styles of the 70s and earlier, but only became popular when -- with the creation and popularization of synthetic materials -- unprecedented cheapness met with a culture that had come to hate formality. The leisure suit gained popularity with its promise to bring a stylish suit that could be used in formal business, but was comfortable and trendy enough for every day wear.
So the '30s had passed and toward the end of the 1960s, something re- emerged: those thick chunky platform shoes. This time round, however, the shoes took on a new dash of flavor. By 1975, platforms were so common and fashionable that, to be "hip," at least 2 inch soles and 5 inch heels were required. It was during these years that experimentation with fashion, not only drugs and sex, broke all kinds of rules of the pretentious 50s. Men, as well as women, adorned platforms. Pop art emulated the platform shoe, and by 1971, it was considered the most exciting year in shoe design, not only for the population but for Pop artists. The colors and designs were raved as "psychedelic," for their swirls and colors. It was during the 1970s that the platform shoe experienced it's most playful and colorful look.
The 70s look
Designed primarily for women Dresses Beach clothes Sun clothes
Swedish clogs became popular in the seventies and eighties for both sexes. They were usually worn without socks.
were an unconventional style of shoe invented in the 1970s in Scandinavia: unlike other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward. The advertisements said that it was like walking on the beach, where one's footprints are this way.
Cloth turtle neck fronts worn under shitrs or sweaters.
refers to a type of women's clothing with a single strap around the back of the neck instead of straps over each shoulder. This can refer to either a dress or a separate top, called a halter top. The latter is a type of sleeveless shirt similar to a tank top.
Commonly known as "short shorts," primarily worn by women. These are short, tight shorts, usually made of cotton, nylon, or some other common material. They are meant to emphasize the buttocks and the legs. Hot pants are sometimes worn with dark tights and knee-length boots to create an edgy, sexy look. Hot pants were very popular in the early 1970s, but declined in popularity during the late 1970s. The fashion revived in the 1990s.
is a shoulder less, sleeveless "tube" that wraps the torso (not reaching higher than the armpits). It is kept in place by elasticity. Such a top is generally very tight over the breasts in order to prevent the garment from falling. A similar version is the halter top, which is a tube top that uses a single strap that passes round the back of the neck and has both ends attached to the front of the tube.
Popular on College Campuses in the mid 1970s.
The graphic was popularized in the early 1970s by a pair of brothers, Murray and Bernard Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase "Have a happy day" (devised by Murray Spain).
popular fad on college and university campuses, a toga party is a particular kind of costume party in which everyone wears a toga, or a semblance thereof, normally made from a bed sheet, and sandals. Toga parties were depicted in the 1978 film Animal House, which propelled the ritual into a widespread and enduring practice. Ivan Reitman was one of the producers of Animal House, who attended McMaster University and stayed in Whidden Hall. which is reputed to be the origin to the toga party.
Pet Rocks were a 1970s fad conceived in Los Gatos, California by an advertising executive Gary Dahl. The first Pet Rocks were ordinary gray pebbles bought at a builder's supply store and marketed as if they were live pets. The fad lasted only about six months, ending with the Christmas season in December 1975; but in its short run, the Pet Rock made Dahl a millionaire. In 1975, Dahl established "Rock Bottom Productions", a company that sold the rocks for US$3.95 each. The pebbles, imported from Rosarito Beach in Baja California, Mexico, were swaddled in excelsior and nestled in a small cardboard box, similar to a pet carrier. A "Pet Rock Training Manual," with instructions on how to properly raise and care for one's newfound pet (notably lacking instructions for feeding), was included. The instruction manual contained several commands that could be taught to the new pet. While "sit" and "stay" were fairly easy to accomplish, "roll over" usually required extra effort on the part of the trainer. "Come" was found to be impossible to teach reliably.
Welcome Back Kotter The title character, Gabe Kotter (Gabriel Kaplan), plays a wise-cracking teacher who returns to the same high school from which he graduated - James Buchanan High in Brooklyn, New York - to teach an often unruly group of remedial students known as the "Sweathogs."
an acclaimed American situation comedy that was originally broadcast on the CBS television network from January 12, 1971 to September 16, In September 1979, the show was retooled under the title, Archie Bunker's Place. This version of the sitcom lasted another four years, finally ending its run in Also airs on CBS Daytime for all the repeats of the show from December 1, 1975 to September 14, Produced by Norman Lear and based on the British television series Til Death Us Do Part, the show broke ground in its depiction of issues previously deemed unsuitable for U.S. network television comedy, such as racism, homosexuality, women's liberation, rape, breast cancer and impotence. The show was wildly popular, and ranked #1 in the yearly Nielsen ratings from 1971 to Only one other program, The Cosby Show, has tied All in the Family in terms of years at the top of the ratings. In 2002, it ranked #4 on TV Guide's list of the 50 greatest TV shows of all time. TV Guide also named the show's protagonist, Archie Bunker, TV's greatest character of all time.2002
The show presented an idealized version of American life in late 1950s and early 1960s America.
Spin-off-All in the Family
Working at a taxi cab company
Blended perfect family.
The Hustle YMCA Electric Slide The Robot
Disco is King!!! The disco sound has soaring, often reverberated vocals over a steady "four-on-the- floor“ beat, an eighth note (quaver) or sixteenth note (semi-quaver) hi-hat pattern with an open hi-hat on the off-beat, and a prominent, syncopated electric bass line sometimes consisting of octaves.
Got to be Real
Knock On Wood
Turn the Beat Around
Ring My Bell
Whole Lotta Love
Rock and Roll All Night
Bungle In The Jungle
Sweet Home Alabama
Loud, Fast, Repetitive Guitars, Drums, Bass, and Singing (Bad) Break the rules of music and make new ones. Took a stand tro do their own thing. A new musical style mixed with a new clothing style. Really did not involve musical talent.
The Number 1 Hits of the decade.
Bridge Over Troubled Water
Joy to the World
The First Time Ever I Saw Your Face
The Way We Were
Love Will Keep Us Together
Tonight’s the Night
1970 Bridge Over Troubled Water-Simon and Garfunkel
Tapestry Carole King
Chicago Chicago V
Elton John Goodbye Yellow Brick Road
Elton John’s Greatest Hits
Captain Fantastic and the Brown Dirt Cowboy Elton John
Songs in the Key of Life Stevie Wonder
Rumors Fleetwood Mac
The Long Run The Eagles
Bogue-Disgusting or distasteful.
“Don’t Leave Home Without It”: An advertising line used by the American Express Company to remind its customers that they could use their card nearly anywhere. Advertising-saturated Americans began using this slogan in everyday speech.
Dweeb-A loser or social outcast.
“Get a clue!”: a warning that someone should figure out what’s going on.
Gnarly-very cool or good.
Groupies: fans-usually women-who followed rock stars from concert to concert, sometimes offering sexual favors.
“Like”: An interjection used by teenagers to interrupt and add emphasis to their speech, such as in “She was like, so bogue. When combined with “totally” it could be used to express real approval: “Like totally!”
Male Chauvinist Pig-A man who thinks women are inferior. This label was used by feminists in the women’s liberation movement to blast those men who resisted their efforts to gain equal rights.
Me Generation-A term used to describe people who left behind the social activism of the 1960s and focused on improving their own souls through a variety of self-help methods.
“Plop, plop, fizz, fizz, oh what a relief it is” (1977): Part of a popular advertising jingle for Alka-Seltzer, this catchy phrase was used to describe anything that brought relief.
“YO!” Similar to hi or hey, this greeting was popularized in the movie Rocky.
Bury My Heart at Wounded Knee (1970): This important history of the effect of white settlement on Native Americans, written by Dee Brown, was the rare historical work that became a bestseller.
Everything You Always Wanted to Know About Sex (But Were Afraid to Ask) (1970): Dr. David Reuban
Jonathan Livingston Seagull (1970): A Parable by Richard Bach that told the story of an outcast seagull who seeks perfection.
Love Story (1970): Erich Segal’s story of of the love between a talented Harvard athlete and his dying girlfriend was the publishing sensation of the year, with 21 hardcover printings and an initial paperback print run of over 4 million. Made into a movie.
The Exorcist (1971): William Peter Blatty’s novel topped the New York Times Best Seller’s List. It was the first horror novel to do so.
MS. (1972): Magazine dedicated to the Women’s liberation movement. Published by Gloria Steinam.
The Joy of Sex (1972):
Watership Down (1974): This exciting tale of a group forced to flee its home because it is being threatened by a developer had an interesting twist: the protagonists were rabbits.
All the President’s Men (1974): Written by Carl Bernstein and Bob Woodward, this expose revealed how the authors discovered the Watergate cover-up that led to the resignation of Richard Nixon.
People (1974): Respectable version of the supermarket tabloid.
Roots (1976): Alex Haley’s historical saga about his family began with Kunta Kinte, a native of Gambia who is sold into slavery in the New World. Haley’s tale followed the family’s difficult journey from slavery up to present day.
Your Erroneous Zones (1977): One of the key books of the 1970s self-help movement. Written by Wayne Dyer. It offered to make psychology simple enough for everybody and to help people live happier lives.
The Complete Book of Running (1978): Written by Jim Fixx. Came out at the peak of the jogging craze in America. He died while jogging in 1984.
Comedy: Animal House Young Frankenstein Blazing Saddles American Graffiti MASH Monty Python Films
Drama: The French Connection Rocky The Godfather One Flew Over the Cuckoo's Nest Chinatown Star Wars
Disaster Films: Airport The Poseidon Adventure Earthquake The Towering Inferno The SWarm
Blacula Cleopatra Jones Black Ceasar Shaft
were made specifically (and perhaps exclusively) for an audience of urban black people; the word itself is a portmanteau of the words "black" and "exploitation". Blaxploitation films were the first to feature soundtracks of funk and soul music. These films starred primarily black actors. Variety magazine credited Sweet Sweetback's Baadasssss Song with the invention of the blaxploitation genre. Others argue that the Hollywood-financed film Shaft is closer to being blaxploitation, and thus is more likely to have begun the genre.