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Copyright © 2014 by The University of Kansas Preparing Public Service Announcements
Copyright © 2014 by The University of Kansas What is a PSA (public service announcement)? Short messages produced on film, video, or audiocassette. Given to radio and television stations to be broadcast.
Copyright © 2014 by The University of Kansas Some advantages of PSA's They're inexpensive. PSA's can encourage action & raise awareness.
Copyright © 2014 by The University of Kansas Some limitations of PSA's Hard to control what times or media outlets you'll get. Stations tend to shy away from "controversial" PSA's. Stations may not track when your PSA's have been played.
Copyright © 2014 by The University of Kansas You should consider using PSA's when: Your group is nonprofit. You have a clear issue or are requesting a specific action. You have good writing and production skills. You have previously used PSA's with success.
Copyright © 2014 by The University of Kansas Preparing to write a PSA: Decide upon and clarify the purpose of your PSA. Target your audience. Survey, prioritize, and approach your media outlets. Write your PSA.
Copyright © 2014 by The University of Kansas Writing your PSA: Choose points to focus on Brainstorm Check your facts Identify a "hook" Write your PSA Get somebody with radio/TV experience to review your work Pretest your script
Copyright © 2014 by The University of Kansas Overall production tips Make multiple PSA's to avoid repetition. Keep it brief and simple. Let the actors give feedback.
Copyright © 2014 by The University of Kansas When information changes, change your PSA's as soon as possible Make an advance written agreement with actors and production staff about payment or donated time.
Copyright © 2014 by The University of Kansas Getting on the air: Know the station’s rules first!
Copyright © 2014 by The University of Kansas Radio: Mail it in with a cover letter. Follow up with a phone call.
Copyright © 2014 by The University of Kansas Television: Meet with the person in charge of selecting PSA's. Bring an air-ready copy of the PSA, script, and info on your group.
Copyright © 2014 by The University of Kansas Once you have gotten approval: Find out when it will air. Listen to or watch the station for the first airing. Follow up with a thank you note. Remember PSA schedules are always subject to change. Try to use the PSA to get more extensive media coverage.
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