1. A8150 Status Jim Barclay Accom--March 2000 Jim Barclay Accom--March 2000

2. A8150 Digital Component Vision Mixer Overview Still The Leading Compact Digital Switcher –Approx. 550 systems delivered worldwide –8150’s and 8100’s –Still has a long life ahead Linear is more than 70% of all Post Production

3. A8150 Digital Component Vision Mixer Overview - A8150 Positioning –Primarily a post-production switcher best in the industry for editing –Has been used in live production ESPN & China TV to name a few –Level of integration unmatched by competition (DVE, LINC)

4. A8150 Digital Component Vision Mixer Advantages - A8150 User Configurable - I/O options, Jaz, DVE, CCR – More Creativity Training –Same A8100 family Features & Look Low entry cost ~ – Attractive pricing

5. A8150 Digital Component Vision Mixer Upgrades - A8150 Why A8150 Upgrades Dveous card - lower cost DVE effects Jaz Drive - Allows importation of Tif, YUV, Y10 files Hard Drive - Store Timelines, Graphics, Setups etc.

6. A8150 Digital Component Vision Mixer Software Status - A8150 Version 3.51 software –Hard Disk Caching Upload/Download with Sony 9100 and GVG editors –Extended SMPTE protocol Greater control possible from SMPTE protocol editors –Effect transitions saved to disk –Multiple file copy & delete –Jaz drive support

7. A8150 Digital Component Vision Mixer Features & Benefits Feature –Ultamix™ transitions Simultaneous events –Mix a key, Wipe a Background, etc. Change key priorities Effect Transitions with DVE Option

8. A8150 Digital Component Vision Mixer Features & Benefits Benefit –Ultamix™ transitions = Easy operation Quick visual feedback of complex transitions Simple DVE moves effortless to set up

9. A8150 Digital Component Vision Mixer Features & Benefits Feature –µLine Keying 3 Dual Patch Chroma Keyers Linear or Matte modes Sub Pixel Soften, Position and Size control 4:4:4 keying

10. A8150 Digital Component Vision Mixer Features & Benefits Benefit –µLine Keying = High quality compositing Finer control of key attributes More keying power than competition

11. A8150 Digital Component Vision Mixer Features & Benefits Feature –mBoss™ Key Borders 1/32 subpixel processing –Eliminates jagged edges –Allows fine positioning of shadows Blur –Soft Shadows –Neon Glows

12. A8150 Digital Component Vision Mixer Features & Benefits Benefit –mBoss™ Key Borders = Easily achieve effects previously thought impossible Border effects transition smoothly

13. A8150 Digital Component Vision Mixer Features & Benefits Feature –Single Twin Channel DVE option Best selling Dveous effects –Perspective, X, Y, Z Rotations –Mosaics, Blurs, Multipics, etc. –UltraWarp™ –SurfaceFX™

14. A8150 Digital Component Vision Mixer Features & Benefits Benefit –Single Twin Channel DVE option All effects in one place(easy to find) One unit takes up less space Many Dveous effects at lower cost

15. A8150 Digital Component Vision Mixer Features & Benefits Feature –Color Correction reTouch™ color correctors for each of the 3 Keyers and 4 background busses –Independent YUV or RGB correction –Solarization, Posterization, and video level inversion

16. A8150 Digital Component Vision Mixer Features & Benefits Benefit –Color Correction = Timelinable for easy color transitioning Not available on other digital switchers Easier to understand than stand alone units

17. A8150 Digital Component Vision Mixer Features & Benefits Features –Dual Framestores Save Video, Keys or Masks Layer between Framestores –Internal SCSI II Hard Drive Save up to 1200 (TIF, YUV, Y10) frames to Drive Save Timelines, Snapshots Save Personality, Engineering

18. A8150 Digital Component Vision Mixer Features & Benefits Benefit –Dual Framestores, Hard & Jaz Drives = reduces need for paint system Strobe effects don’t require building a timeline Stills, (TIF, YUV, Y10), graphics at your fingertips Easier chroma key setup (colorpick)

19. A8150 Digital Component Vision Mixer Features & Benefits Feature –TimeFrame™ Effects editor Keyframe based –Just like a DVE 4 Independent Timelines –Loops, Pauses, with Tension, Bias & Continuity control –Assign any part of the switcher to any timeline for greater control of effects

20. A8150 Digital Component Vision Mixer Features & Benefits Benefit –TimeFrame™ Effects editor = Familiarity makes for quick learning Easy to build complex effects Modify timelines with minimum number of keystrokes Quick Keyframes = fast creation

21. A8150 Digital Component Vision Mixer Upgrades - 8150 Jaz drive kit - –Allows importation of (TIF, YUV, Y10) graphics directly into the framestore. Includes Bracket, Cables and Screws Does NOT Include Iomega Jaz Drive Customer Must Buy Internal SCSI 1Gig Jaz Need Version 3.51 Software

22. A8150 Digital Component Vision Mixer Upgrades - 8150 Jaz drive kit - Current Owners With Hard Drive –Buy New Off-The-Shelf Drive Low Profile, Single-Ended, 1Gig to 4 Gig Capacity Current Owners Without Hard Drive –Install Without Hard Drive –Buy Off-The-Shelf Drive And Install

23. A8150 Digital Component Vision Mixer Applicatiions Traditional Linear edit suites –Anyone needing a traditional edit suite Trucks Broadcasters

24. A8150 Digital Component Vision Mixer Availability NOW for everything.

25. A8150 Digital Component Vision Mixer Support Resources Jim Barclay –Product Marketing Manager Sales/marketing support, documentation, and competitive data Nick Peters/Atul Vaidya –Dveous Technical Support System operations, setup, and interface support.

26. A8150 Digital Component Vision Mixer Freelance Trainers USA- West –John Henkel  San Francisco –Aaron Strain  San Francisco  Ken Parker  San Francisco –Michael Landon  Los Angeles –Mike Kelley  Los Angeles USA - East Tom Pyers  Chicago Gary Lieberman  Atlanta Barry Bennett  Ohio Charlie Rohlf  New York Europe Neil Blake Edinburgh Nigel Hadley London John Willis London Jan Goossen Belgium Australia Charles Migel Sydney

27. A8150 Digital Component Vision Mixer Customer Support WEB Site –Product Information –Brochures –Link to FTP Site, & Edit Suite.com Bulletin Board & FTP site –FAQ’s & Spec File “Service” –Axial Software, Release Notes & Spec Files –Manuals –General Support Documents

28. A8150 Digital Component Vision Mixer How To Sell Where to sell –Broadcasters –Post Production When to Sell –Replacements for GVG’s, Vista’s, Ross, Cox –New Digital rooms What to sell –8150 Options - Applications

29. A8150 Digital Component Vision Mixer How To Sell Who the Competition is –SONY –Tektronics When we win –Level playing field When we lose –Sony drops pants (in packages) –Deep rooted GVG users