1. Reviews Overhaul Release – 4.24.2014

2. Buyers complained about uSell reviews. And rightfully so: Low quantity of feedback Only ~3.5% of orders get reviewed Since ratings affect a buyer’s Best Match ranking, buyers want to get more ratings from customers Difficult for buyers to prompt customers to leave feedback “The seller was in the wrong, and I’m being unfairly punished” Buyers want to respond to customer reviews publicly, defending their side of the story. Buyers frequently requesting that we edit or remove negative ratings

3. Plus, more stuff we knew was broken with uSell reviews Users were technically rating buyers, not orders As a result, each user was only allowed to rate each buyer once. Rating reminder email so bad it looked like it could have been sent by Grimlock To make matters worse, rating reminder email was single entry point for rating Multiple order customers received several rating reminders Rating flow not mobile optimized Your Ratings account page was ugly / broken Reviews not styled consistently across site Buyer profile page needed some design/UX love

4. Design decisions aimed at addressing buyer complaints Low quantity of feedback Provide as many paths for users to rate on the site as possible Improve quality of rating reminder email Stop requiring user to login/signup to post feedback Mobile, mobile, mobile Difficult for buyers to prompt customers to leave feedback Make buyer profile the go-to link that buyers want to share “The seller was in the wrong, and I’m being unfairly punished” We don’t want to allow buyers to respond for fear of the eBay retaliatory feedback problem, so we chose to show order and requote details instead Encourage users to contact buyer before posting bad reviews in order to reduce potential for negative feedback

5. OUT WITH THE OLD Old rating reminder email Sent 10 days after final order status “Our records indicate that…” someone should not be a copywriter

6. OUT WITH THE OLD Old rating page No order details Comments were optional

7. OUT WITH THE OLD Old rating page Legendary error text

8. OUT WITH THE OLD Old rating page User had to login to post

9. OUT WITH THE OLD Old rating page Struck fear in the hearts of mobile devices

10. OUT WITH THE OLD Old reviews display No order context Username shown was frequently email prefix Blank comments due to optional

11. OUT WITH THE OLD Old buyer profile page Great for SEO, not so much for users, buyers, or the eyes

12. IN WITH THE NEW DRUMROLL PLEASE

13. NEW RATING REMINDER EMAIL Written for humans Includes order context CTA is now “Leave Buyer Feedback” Still sent 10 days after order reaches final status Mobile responsive Standard desktop look Mobile look

14. NEW RATING REMINDER EMAIL – IN CASES OF MULTIPLE ORDERS Users get one email reminder instead of several Sent when customer has more than 1 order reach a final status on the same day (this happens more than you would think ~13% of paid customers) Standard desktop look Mobile look

15. NEW RATING FLOW Shows order details to help user rate more accurately Comments required

16. NEW RATING FLOW If user selects 1 or 2 stars, user prompted to contact buyer to resolve potential issues before leaving feedback

17. NEW RATING FLOW After form submission, user rating captured without requiring login. Security token in email link keeps things secure Logged out user sees thank you page with “See Your Reviews” link Logged in user gets taken to Your Ratings page

18. NEW RATING FLOW – NOW ALSO ON MOBILE Symmetrical flow to full site 123

19. “Your Ratings” page in uSell account User sees both orders awaiting feedback and historical ratings on Your Ratings page Awaiting feedback items show as soon as an order has reached final status User can click to Edit historical ratings Buyers and Customer Care can refer users to Your Ratings when ratings need to be changed Order context shown with each rating Mobile and full site versions

20. Track Order QuickView prompt to leave feedback Once an order has reached a final status, user will see a notification to “Leave buyer feedback” when she visits Track Order QuickView Notification is only displayed if user clicked from an email to get to the Track Order Quickview. It’s not displayed if user reached via Track Order access form (i.e. usell.com/track.htm)

21. Track Order logged-in view prompt to leave feedback Once an order has reached a final status, user will see a notification to “Leave buyer feedback” if she goes to Track Order page within her account

22. Your Orders page prompt to leave feedback For orders in a final status, link to “Leave Buyer Feedback” appears on account Your Orders page

23. Reviews shown with order context and requote details Review module now shows product sold along with stars, customer first name last initial, and comments If for a requoted order, review displays a Revised Offer designation with wrong product and/or wrong condition labels Adds color to customer’s low rating if they were at fault, i.e. sending wrong model Tooltip on hover of Revised Offer explains to customers what revised offer means

24. Reviews shown with order context and requote details Distribution of customer reviews visualized User can click to see only 5 star reviews, 4 star, 1 star, etc Persistent prompt to Leave Buyer Feedback – pushes user to login to Your Ratings Paginated reviews and even better for SEO

25. But wait, there’s more! iPod Cleanup

26. iPod drilldown now has images for generations http://www.usell.com/sell/ipod/nano/ http://www.usell.com/sell/ipod/classic/ http://www.usell.com/sell/ipod/touch/ http://www.usell.com/sell/ipod/shuffle/ Affected iPod generation pages: Projected iPod Conv % bump BEFORE: NOW: