1. JKL CONSULTANTS A Reputable Real Estate Consultancy Firm

2. ALTON BOO YOUR Answer to ALL Your Real Estate Needs

3. Objectives of This Visit Maximize Your Sales Return Maximize Your Sales Return Develop a Hassle Free Relocation Plan Develop a Hassle Free Relocation Plan YOU CAN START PACKING ONCE YOU LISTED YOUR PROPERTY WITH US

4. Our Vision To be the Ultimate Choice for all Real Estate Customers & Realtors by Delivering To be the Ultimate Choice for all Real Estate Customers & Realtors by Delivering  Beyond Expectation  Quality Services  Outstanding Results to all involved

5. Our Mission To Provide One-Stop Real Estate Service to our clients through Professional, Committed and Excellent services. To Provide One-Stop Real Estate Service to our clients through Professional, Committed and Excellent services. Integrity, sincerity & responsibility are our Core Values. Clients engage JKL agents because of these Core Values. Every JKL agent is specially selected based on these virtues. Integrity, sincerity & responsibility are our Core Values. Clients engage JKL agents because of these Core Values. Every JKL agent is specially selected based on these virtues.

6. Why JKL?  JKL was established since 1995.  JKL is specially selected by HDB to be under the HDB Listed Housing Agency Scheme.  JKL’s is nominated by IRAS to chair the Disciplinary Board of 4 th Institute of Estate Agents.  Unlike other companies, JKL has invested heavily on technology by subscribing to various agents net-working system giving our client’s property the maximum exposure.  This is why when clients appoint Alton Boo, it is as good as appointing all agents in Singapore to work on the property.  JKL clients save on GST  JKL keeps good rapport with other agencies.

7. JKL Panel of Lawyers This panel of lawyers is specially selected according to their track records, excellent services & high level of integrity. Free consultation is available for our clients and agents. Law Firm Address Tel. No. Fax No. K K Yap & Partners 490 Lor 6 Toa Payoh #03-10 HDB Hub Singapore 310490 6337338363342270 Sim Mong Teck & Partners Beach Road Office 7500A Beach Road #09-301/302, The Plaza, Singapore 199591 Toa Payoh Office 490 Lor 6 Toa Payoh #03-18 HDB Hub, Singapore 310490 62932533 64787878 62937757 63566962 Tan Lim & Wong 5 Shenton Way #02-12 UIC Building, Singapore 068808 6220463362263326

8. Benefits from JKL Excellent Network Excellent Network Aggressive & Productive Marketing Strategies Aggressive & Productive Marketing Strategies Comprehensive Services Comprehensive Services Special Privileges Special Privileges

9. JKL Training Academy JKL together with Institute of Estate Agents provide intensive training courses for our agents to ensure that they give you the Best Quality Services in the Most Efficient way. JKL together with Institute of Estate Agents provide intensive training courses for our agents to ensure that they give you the Best Quality Services in the Most Efficient way.

10. JKL Agents go through a comprehensive Training Programme and constantly upgrade to achieve a high standard of services for our clients. New agents are guided very closely by the Team Managers to ensure progress. The tough training that they went through put them ahead of other agents in terms of knowledge and skill. We are very selective with our agents. All our agents are hand-picked based on professionalism and personality. Agents under us must be righteous, honest, dedicated, loyal, responsible, mature, and have the fire in the belly for success. These important elements blend in with our corporate culture, thus providing the best to all our clients. HDB Orientation

11. The Complexities Involved in Selling Valid binding agreement/contract Valid binding agreement/contract Buyer’s eligibility Buyer’s eligibility Buyer’s financial evaluation Buyer’s financial evaluation Comparative market analysis Comparative market analysis Price negotiation Price negotiation Follow-up on offer and consideration Follow-up on offer and consideration Advertisement strategy Advertisement strategy Handling repetitive enquiry Handling repetitive enquiry Relocation plan Relocation plan

12. Commitment to Service Telemarketing Telemarketing Agency Management System Agency Management System SMS SMS Tag Team Show House Tag Team Show House Graphic Designer Flyers Graphic Designer Flyers Business Alliances Business Alliances Marketing And Progress Plan Marketing And Progress Plan Classified Advertisements Classified Advertisements Global Property Network Websites Global Property Network Websites

13. Professional Services Current Market Analysis Current Market Analysis Detailed Feedback Detailed Feedback Weekly Reports Weekly Reports Close Follow-up with Prospects Close Follow-up with Prospects Pre-qualify Prospects’ financial ability, etc Pre-qualify Prospects’ financial ability, etc Professional Support Staff working for you Professional Support Staff working for you Specialist in Residential Properties Specialist in Residential Properties All Rounder Negotiation All Rounder Negotiation Knowledgeable & Informative Knowledgeable & Informative

14. Aggressive Marketing Innovative Marketing Tools Innovative Marketing Tools  Well Designed Flyers to Stand-Out and Reach-Out and Reach-Out  Prominent Press Ads  Other Sales Promotion Materials Handouts to Prospects Handouts to Prospects

15. There are two main elements affecting the sale of your property Price Price Exposure Exposure

16. A Successful Sale needs a Comprehensive Marketing Plan and Exposure Classified Ads are placed 2 to 3 Classified Ads are placed 2 to 3 times a week times a week In-house designer flyers to provide fabulous visual impact In-house designer flyers to provide fabulous visual impact

17. A Successful Sale needs a Comprehensive Marketing Plan and Exposure Telemarketing Telemarketing  Professional Telemarketing Sales Force  Monday to Sunday 7pm to 9pm Professional Tag Team Show House Professional Tag Team Show House

18. Networking Wide Networking Wide Networking  Co-broke with over 4,000 agencies island wide (SMS) island wide (SMS)  Listing on Internet & Other Databases

19. A Successful Sale Needs a Comprehensive Marketing Plan and Exposure Database to Match Buyers’ Needs Database to Match Buyers’ Needs

20. Alton Boo’s Value Added Method Posting on the internet Posting on the internet Properly trained to identify Buyers’ needs & overcome objections Properly trained to identify Buyers’ needs & overcome objections Full-time Agent Selectively Chosen 4 Liner Ads/ Semi display/ Logo Ads 2 to 4 times a Week in all papers Presentation – sell a life style Good in Negotiation Full colour flyers & mailers/ Dr to Dr invitation Quality & focus on Selling Smooth Telephone Skills Price fully under control

21. XX Method – No Value Add Not enough exposure Not enough exposure Poor Salesman-ship Poor Salesman-ship Part time Agent 3 Liner Advertisement Once a Week ZB or ST Poor Presentation Insufficient Experience & Knowledge Lousy Promotion material No Focus, Counter Rack Selling Poor Telephone Technique No Price Control

22. Alton Boo’s Value Added Method Property Valuation = $320,000 Property Valuation = $320,000 Asking Price = $380,000 Asking Price = $380,000 Outcome : Outcome :  Offer = $355,000 to $368,000  Marketing Period = Less than 1 month

23. XX Method – No Value Add Property Valuation = $320,000 Property Valuation = $320,000 Asking Price = $380,000 Asking Price = $380,000 Outcome: Outcome:  Unsatisfactory Offer = $300,000  Take Longer Time = 3 to 6 Months

24. Price Your Home For Success

25. Factors Affecting Market Price Condition of Property Condition of Property Amenities Amenities Supply vs. Demand Supply vs. Demand Economic Climate Economic Climate Interest Rates Interest Rates Government Policies Government Policies

26. Pricing Analysis Risk of over pricing Risk of over pricing Take Longer Time to Sell Take Longer Time to Sell  The higher the price is above realistic market value, the longer the time it will take to sell

27. Pricing Analysis Price your home for success Price your home for success  It is very important to PRICE RIGHT at the very beginning of marketing your property to attract the right group of buyers!

28. Pricing Analysis Pool of Prospective Buyers for your Property Pool of Prospective Buyers for your Property The higher the price above realistic market value, the fewer the buyers are willing to consider your property The higher the price above realistic market value, the fewer the buyers are willing to consider your property Listing Price Above Realistic Market Value At Realistic Market Value

29. Pricing Analysis Effects of a delay in pricing it right Effects of a delay in pricing it right  Pin Ball Phenomenon  Progression and Regression Principle PRICEPRICE TIME

30. Why Pay 2% Commission It’s always possible to hire any Real Estate Agent who will take on the job to market your property at a lower commission. It is also possible to hire an agent who turns out to be incompetent or unable to sell your property at the best possible price. It’s always possible to hire any Real Estate Agent who will take on the job to market your property at a lower commission. It is also possible to hire an agent who turns out to be incompetent or unable to sell your property at the best possible price. The law of business is well understood, “What you pay is what you get”. It may seem unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the person you hire may be incapable of achieving the result you so much desire. The law of business is well understood, “What you pay is what you get”. It may seem unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the person you hire may be incapable of achieving the result you so much desire. Never compromise on getting quality service. Quality service comes with a price. But never forget, it’s a good big step closer to achieving the sale of your house at the desire price. Never compromise on getting quality service. Quality service comes with a price. But never forget, it’s a good big step closer to achieving the sale of your house at the desire price.

31. Exclusive Advantage Better Control over Price Better Control over Price 100% Commitment 100% Commitment Professionalism Professionalism Security Security

32. Open Listing Owner Expecting = $280,000 Owner Expecting = $280,000 Finally Sold @ $262,222 Finally Sold @ $262,222 Agent 1 $300,000 Agent 2 $285,000 Agent 3 $280,000 Agent 4 $270,000 Agent 5 $265,000 Agent 6 $260,000

33. Open Listing Viewing Time Viewing Time Duplicate appointment highly possible Duplicate appointment highly possible Agent 1 - 11 am Buyer - Mr Ong Agent 2 – 12pm Buyer - Mr Tan Agent 3 – 1pm Buyer - Mrs Lim Agent 4 – 3pm Buyer – Mr Peh Agent 5 – 7pm Buyer – Ms Tan Agent 6 – 8pm Buyer – Ms Woo

34. Story of A Can of Coke In Different Markets In Different Markets  In Mini Mart = $0.55  In Provision shop = $0.80  In Coffee shop = $1.20  In Zoo or Sentosa = $3.00  In Pub or Night Spots = $8.00++

35. 1)We provide CMA on your property to help you to determine the market selling price. 2)Negotiate the best price and best closing terms at your interest. 3)You save the trouble and time dealing with different agents, answering phone calls and attending to many different people. Our Commitment to you (Seller) 4)We help you to qualify the potential buyers before bringing them to see the house so as to give our client maximum comfort and privacy while selling the house.

36. 5)We help you to deal with difficult buyers. 6)We protect you from unscrupulous agents. 7)We prevent other agents from taking your house as show flat in order to convince their buyers that other flats are better buy. 8)We shall advertise your property in media such as Straits Times, Today, Chinese & Malay News Paper, SMS broadcast, Internet, Agent’s networking system, prepare leaflets etc. and keep you updated on the response & results. Our Commitment to you (Seller)

37. 9)We provide tips on how to dress up your house for sale so as to achieve the best result. 10)With us, you will have more time with your family. 11)With us you will have a peace of mind. You do not need to open your doors to strangers. 12)Just leave the job to us and we shall give you our commitment. Our Commitment to you (Seller)

38. Our Commitment to you (Buyer) 1)We shall do a financial plan and guide you on your affordability with your present CPF and Cash status. 2)With the accurate financial plan, we shall guide you on the type of house that suits your budget. 3)You shall arrange for you to see houses that fit your criteria. 4)You save the trouble and time calling many different agents and dealing with too many different people.

39. 5)We help you to make the whole process easy and smooth. 6)We shall negotiate the best price and best closing terms at your interest. 7)We help you to deal with difficult sellers. 8)We protect you from unscrupulous agents. 9)We prevent other agents from trying to force you into a buy that is not suitable for you. 10)With us you will have a peace of mind. 11)Just leave the job to us and we shall give you our commitment. Our Commitment to you (Buyer)

40. 12)With us you will have a peace of mind. 13)Just leave the job to us and we shall give you our commitment.

41. Call me for a real life presentation. Call me for a real life presentation. I can answer all your questions. I can answer all your questions. Email: alton@jkl.com.sgalton@jkl.com.sg Web: www.jkl.com.sg/Altonwww.jkl.com.sg/Alton