1. “The community is largely disinterested with very limited ownership of the waste problem and very little sense of personal responsibility.” One of the major areas of concern from vision document ‘Roadmap for Zero Waste Ahmedabad’ (UNCRD & AMC) Foster the sense of ownership, responsibility and pride over one’s street. Therefore, My OWN Street.

2. Citizens Action Programme for Clean & Safe Ahmedabad Voluntary | Scalable | Sustainable

3. A concept initiated by Sambhaav Group, Rotary Clubs Ahmedabad & AMC My Own Street

4. Objectives Overall: Scalability & Sustainability At the citizens’ end: Ownership (over waste problem) UnderstandingActionSystemic: Mechanisms to supplement & complement AMC’s efforts

5. Foundations: simple, self-evident, proven Assumption (simple): Most citizens are concerned about cleanliness and want to do something about it, they only don’t know how Assertion (self-evident): If every citizen did something about it, individual efforts get multiplied Approach (proven): Bottom-up – from home dwellers & street users up to AMC

6. Bottom-up approach AMC SWM Area Councilors Waste collection agents Society representatives Home dwellers & street users

7. Framework (4 As): Beyond awareness Awareness: Necessity of maintaining cleanliness and segregating waste, precautions & tips, etc. Assets: Infrastructure & equipment like dustbins, CCTV cameras on street, street & society signage, etc. Authority: Lobbying for more punitive measures, effective & stiffer penalties for littering Assurance: Regularity & monitoring of waste collection, asset security (through CCTV cameras) & maintenance, litter-free streets from awareness & punitive measures A by-product of CCTV cameras is street user safety from their street crime deterrence effect

8. 4 A players & process Awareness Initiators Volunteers Citizens Assets Street sponsor Authority AMC Councilors Lobby groups Concerned citizen Assurance AMC Service Assets Street sponsor Support agencies Effective penalties

9. Role & responsibility Initiators: Media campaign & presence, activation of other players & coordination Volunteers: Create awareness, convince societies, monitor street & service Street sponsor: Asset creation & maintenance Support agencies: Support with some commercial intent Councilors: Find street sponsors, help adopt streets, lobby for stiffer penalties AMC SWM: Service regularity, prompt complaint redress, requisite permissions & approvals

10. Street grades to foster competition Silver:DustbinsGolden: Dustbins + CCTV Camera Platinum: Dustbins + CCTV Camera + Pavement beautification + anything extra

11. Other engagement tools Online games with redeemable points Contests on Best Street Celebrity endorsements

12. Outcomes

13. My Own Street adds to AMC SWM Creates channels within AMC waste collection system (complementary): Waste segregation (at home & street) Waste aggregation Creates channels independent of AMC waste collection system (supplementary): Private waste collection systems, equipment, machinery, etc.

14. Other outcomes Street cleanliness & safety Citizen’s vigilance against dirty streets Beautification through wall painting, roadside greenery Information through improved signage, street map Employment for say wall painter, gardener, safai kaamdar, etc.

15. Till now 1000+ volunteers ready 1500 citizens from 24 societies took the cleanliness oath Support organizations: Let’s Recycle H A College of Commerce Plast India 1 street sponsor – Nila Infrastructures Ltd (Sambhaav Group Company) 2 model streets: Gandhi Street volunteer – Parul Sarkhedi Manekbaug Street volunteer - Sejalben

16. The lynchpin on which the wheel turns Sustainability

17. The broad reasons Open platform – anyone can join Multiple stakeholders Various capacities, volunteer, sponsor, etc. Contests, street grading & games Demo effect of model streets Proactive & responsive municipal corporation Visible results faster through tie-ups with support agencies

18. Stakeholder-wise Initiators: Regular media campaigns Sustained media presence (online, missed call, sms) Continual activation of other players Volunteers: List of volunteers on website Media stories & campaigns on the top performers Award / cash incentives for the best volunteer

19. Stakeholder-wise contd. Society & citizens: Redeemable / cashable points from waste collection agency Promotional waste bins from plastics maker Cleaner streets from mechanical sweepers Bio waste disposal & energy generation through incinerators, etc. Street sponsor: Gets to name street Sponsor’s branding on signage Sponsor’s name on website

20. Stakeholder-wise contd. Support agencies: Commercial intent Earning or promotion AMC SWM: More efficient waste collection Step towards achieving Zero Waste Ahmedabad goal Reinforced image & reputation

21. The virtuous cycle of sustainability Awareness AssetsAuthority Assurance

22. Thank you