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. A Comparison Between Cold stone and Häagen-Dazs A Comparison Between Cold stone and Häagen-Dazs
Conclusion References 2.Quantity Analysis Analyses 3.Methods Historical Backgrounds 2.Purposes 1.Quality Analysis Outline 1.Motivation Introduction
1. Motivation Popularity of ice cream in Taiwan Häagen-Dazs : 31 retail sales Cold Stone : 29 retail sales
2. Purposes Reasons to success and popularity Differences
1.Collecting Information 2. Interviewing Retail Sales 1.Questionnaire 2.Charts Analysis 3. Methods Quality Analysis Quantity Analysis
Historical Background s
Cold Stone’s Historical Backgrounds Established in 1988 in New York, America Started in 2006 in Taiwan
Häagen-Dazs’s Historical Backgrounds Established in 1920 in Arizona, America Started in 1993 in Taiwan
Analyses Quality Analysis Quantity Analysis
Service quality 1.Lemon water provided 2.Training programs 1.English songs performance 2.Personalized service 3.Training programs
Location 1.Hyper-markets 2.Department stores 3.Shopping districts 4.Convenience stores 1.Transit center 2.Department stores 3.Shopping districts 4.Convenience stores
Brand Concept Prospect Duty Everyday Target Successful Element Brand Benefit Core Value Excellent Employees Excellent Brand Excellent Profit Excellent Innovation
Marketing Feature “ The Ultimate Ice Cream Experience ” Quality Campaigns (2/1.4/0/-23) 2 (Ingredients) 1.4 (Weight) 0 (Natural) -23 (Low Temperature) 2 1.4 0 -23
WHETHER THE PRICE EXCEED THE CONSUMER’S BUDGET
BRAND PREFERENCE OF DIFFERENT AGES
THE FAVORITE PROMOTION OF DIFFERENT AGES (Cold Stone)
THE FAVORITE PROMOTION OF DIFFERENT AGES (H ä agen Dazs)
Consumer Age 16~18Age 24 Promotion Buy one get one free special Prepaid cards Service Personalized service English songs performance Lemon water Provided Location Transit centerHyper- market Retail sales 2931
REFERENCES http://www.shs.edu.tw/works/essay/2010/0 3/2010032614365646.pdfhttp://www.shs.edu.tw/works/essay/2010/0 3/2010032614365646.pdf http://www.wretch.cc/blog/ng955/4679 http://topic.tiked.com.tw/showcontent.asp? pf=r17591dpnnhttp://topic.tiked.com.tw/showcontent.asp? pf=r17591dpnn http://www.yes123.com.tw/admin/job_refer _comp_info.asp?p_id=20090217112600_2 8459597http://www.yes123.com.tw/admin/job_refer _comp_info.asp?p_id=20090217112600_2 8459597 http://www.coldstone.com.tw/index.asp
http://www.libertytimes.com.tw/2007/new/ mar/23/today-e2.htmhttp://www.libertytimes.com.tw/2007/new/ mar/23/today-e2.htm http://tw.knowledge.yahoo.com/question/q uestion?qid=1007102600765http://tw.knowledge.yahoo.com/question/q uestion?qid=1007102600765 http://zh.wikipedia.org/zh-tw/Haagen-Dazs http://tw.knowledge.yahoo.com/question/q uestion?qid=1507091803226http://tw.knowledge.yahoo.com/question/q uestion?qid=1507091803226 http://www.taisugar.com.tw/chinese/index. aspxhttp://www.taisugar.com.tw/chinese/index. aspx http://www.youtube.com/watch?v=W23Y8J sMtsA&feature=player_embedded#http://www.youtube.com/watch?v=W23Y8J sMtsA&feature=player_embedded#
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