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Published byKerry Floyd
Modified over 4 years ago
Supply Chain Innovation at Geddy’s
Geddy`s Make ice-cream with right ingredients in the artisan way. -Found 2010 Bangalore -Retail Franchise -Provide high quality ice-cream
Ice Cream Industry in Indian Seasonal Demand High Growth Frozen Desert
Geddy’s Ice Cream Authentic ice-cream made with right ingredients in the artisan way Regional Player Manufacturer and Distributor Current Objective
Five Forces Analysis Threat of Substitute Threat of New Entry Power of Supplier Power of Buyer Rivalry
SWOT Analysis Strength High Quality Well-trained Employee Product Differentiation Well-established Distribution Opportunities Potential Market Growth Backward Integration Marketing Campaign Weakness Premium Pricing Cost Inefficiency Supplier Quality Issue Threats New Entry Substitutes Strong Local Competition
Strategy to increase Sales Marketing technics to increase sales on peak- season
Reasons for Target High Margin not increase profits ABC Analysis – Our most profitable products come from the low margin products
We have continuous “Stock out ” when using Target Level for Top Margin policy
SM Winter Industry Rivalry Entrants Substitutes SuppliersBuyers Porter.
Supply Chain Innovation at Geddy’s Deccan Consulting (R 3098A) Tarun Sharma Monica Ravi Vinod Varma Penmetsa Deepika Mokkarala.
Indian Ice-Cream Industry and Supply Chain Innovation at Geddy’s Team Kaizen Kurtis Homan Kongpon Kijnum Sudavee Nantavipaovng Afief Helmi Baasir 1 st.
Strategic Management. 2 The Dynamics of Strategic Planning Strategy large-scale action plan that sets the direction for an organization Strategic management.
A Framework for Industry Analysis
Industry & Competitive Analysis
COMPETITIVE STRATEGY - Dolly Dhamodiwala.
Michael Porter’s Five Forces Model.
EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT
Porter’s Five Forces Michael Porter
Tutorial 5 Five forces and PEST analysis
Porter’s Five Forces Model of Competition
Cola Wars Key Take-aways.
Components of the General Environment
Conducting an Industry Analysis. Seven Questions for Industry Analysis 1. What are the industry dominant economic traits? 2. What competitive forces are.
CHAPTER 5: Category Attractiveness Analysis
The Marketing Environment and Competitor Analysis
Industry Rivalry SuppliersBuyers Potential Entry Substitutes Threat of Entry Smaller cosmetics manufacturers Large firms benefit from economies of scale.
Management Practices Lecture 11.
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