Presentation on theme: "Marc Neary, Susanna Nyholm, JD Snook Tuesday, March 19 th, 2013."— Presentation transcript:
Marc Neary, Susanna Nyholm, JD Snook Tuesday, March 19 th, 2013
Brief overview of e-marketing research Advantages & disadvantages of e- marketing research Company overview: Brand Institute Company overview: Nielsen Conclusion
Online marketing has witnessed a growth in the recent past. Marketing researchers, marketing managers and business students have increasingly begun depending on Internet research for collecting primary data through surveys, experiments and online focus groups.
Methods for online research are: Quantitative methods: Online questionnaires Qualitative methods: Focus groups, Bulletin Boards, Video diaries, Journaling, Blogging, Mobile research and Communities
Leading global information research company. Study consumer behaviour in more than 100 countries. Trends and habits are measured in order to drive profitable growth for their clients. Nielsen tracks the sales of music, books, DVDs, etc. They also track what people watch, read, play, browse, buy, etc.
Starting in the 2013-2014 TV season, Nielsen will have a new “Twitter Rating” which will measure the amount of tweets a TV program receives on Twitter. This will benefit live television shows, such as sporting events, reality TV, and award shows. http://www.nielsen.com/us/en/top10s.html http://www.nielsen.com/us/en/top10s.html http://nielsen.com/ca/en/news- insights/top10s/advertisers.html http://nielsen.com/ca/en/news- insights/top10s/advertisers.html http://www.youtube.com/watch?feature=player_embedded&v =Z4WGjHWY1UM http://www.youtube.com/watch?feature=player_embedded&v =Z4WGjHWY1UM
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