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1. Data Centers in the News Big Data / Data Center: Big Data causing data center crunch n_in_Big_Data_Causing_Data_Center_Crunc.

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Presentation on theme: "1. Data Centers in the News Big Data / Data Center: Big Data causing data center crunch n_in_Big_Data_Causing_Data_Center_Crunc."— Presentation transcript:

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2 Data Centers in the News Big Data / Data Center: Big Data causing data center crunch n_in_Big_Data_Causing_Data_Center_Crunc h?taxonomyId=1375 n_in_Big_Data_Causing_Data_Center_Crunc h?taxonomyId=1375 Obviously, if you try to put 10 pounds of sand in a five pound bag, you will get sand over all yourself. The same thing is happening to many data centers whose designers failed to anticipate the dramatic growth of Big Data (this is the development that IBM has been talking about for the past few years): Obviously, if you try to put 10 pounds of sand in a five pound bag, you will get sand over all yourself. The same thing is happening to many data centers whose designers failed to anticipate the dramatic growth of Big Data (this is the development that IBM has been talking about for the past few years): Oracle also found that the number of businesses looking to build new data centers within the next two years has risen from 27 percent to 38 percent. Oracle also found that the number of businesses looking to build new data centers within the next two years has risen from 27 percent to 38 percent. Global business has been caught off- guard by the recent explosion in data volumes and is trying to cope with short-term fixes such as buying data center capacity, research by Oracle has found. Polling 950 senior IT personnel across the globe, Oracle also found that the number of businesses looking to build new data centers within the next two years has risen from 27 percent to 38 percent. Global business has been caught off- guard by the recent explosion in data volumes and is trying to cope with short-term fixes such as buying data center capacity, research by Oracle has found. Polling 950 senior IT personnel across the globe, Oracle also found that the number of businesses looking to build new data centers within the next two years has risen from 27 percent to 38 percent. 2

3 Data Centers in the News cheap-amazon-cloud-prices-get-even-cheaper #ixzz1lnw4eBgI cheap-amazon-cloud-prices-get-even-cheaper #ixzz1lnw4eBgI Unbelievably Cheap Amazon Cloud Prices Get Even Cheaper Julie Bort|21 hours ago|1,789| When was the last time your utility company told you they were reducing fees? For gazillions of startups and enterprises using Amazon's cloud for storage, that's the news they got today. As of February 1, Amazon is reducing fees by 12-13%. Usually, a company will reduce prices to attract more business, but that's not the case here. In 2011, Amazon nearly tripled the number of data things stored in S3. At the end 2011, S3 housed 762 billion (762,000,000,000) objects and was processing over 500,000 requests per second for these objects during busy times. At the old rates, the S3 service was already dirt cheap. For instance, computer scientist David Gewirtz writes on ZDnet that he is only billed 11 cents a month. 11 cents! And next month, his bill will go down. Cisco: Cloud Will Soon Handle Most Data Center Workloads There has been no shortage of predictions that the cloud will eventually lead to the demise, or diminished role, of corporate data centers. However, new industry data suggests that cloud computing will soon make data centers even busier places than ever. Cisco just released its first Global Cloud Index, and it has a clear message: it doesn’t matter if you’re using applications from your own data center or from somewhere else, they will be delivered from the cloud. Organization’s data centers will be moving to the cloud in a big way. Global Cloud Index, 3

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8 Blade Server Technology with 2 Processors With 8 Cores and up to 8 VMS Per Core (128 Compute Instances) in a 1 & ¾ in Rack Space requiring substantially new and different cooling designs Social Networks and Mobile Applications requiring unprecedented amounts of data storage and processing Cloud Computing Centers using the new technologies and network improvements are being built by the dozens Substantial bandwidth increases & substantially reduced Latency on Fiber Networks – at Lower $$ – it can be anywhere It Doesn’t Need to be Within Eyesight of Corp HQ Anymore Threat Avoidance/Survival – Get Away From Larger “Target” Areas – Large Cities Reduced Power, Ambient Air Cooling, “Green” 8

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10 State Avg is in 2 nd Tier But Much of State is Lower State Avg is in 2 nd Tier But Much of State is Lower Wyoming 32% < Nat Avg 10MW = $1,727,472/yr less 25MW = $4,318,680/yr less 10

11 11 routes parallel I-80 at points 11 routes parallel I-80 at points 2 Long Haul Routes 1 Regional Route 2 North West Long Haul Routes Wyoming Fiber Routes 11

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13 13 North East Quadrant South East Quadrant North West Quadrant South West Quadrant

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26 1kw = 1,000 watts the power for 10 – 100 watt light bulbs 1MW = 1,000 kw or 1,000,000 watts the power for 10,000 – 100 watt light bulbs PUE is Power Utilization Efficiency – old data centers were 1.6 to 2.0 at 2.0 a data center used double the energy that the computing systems drew. Today the target is =< , 138, 230 and 345kVA is a power line rating. 345kVA line would equal 345,000 volt amps – could of transmitting 1,000MW + of power Data Storage Definitions Data Storage Definitions Power Information Power Information 26

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28 28 Erasing the Boundaries By DAVID STREITFELD; Nick Bilton and Nicole Perlroth contributed reporting from San Francisco, and Jenna Wortham from New York. The New York Times 13 February 2012 SAN FRANCISCO -- Technology used to be so simple. In the old days, you listened to music on your iPod while exercising. During an idle moment at the office you might use Google on your Microsoft Windows PC to search for the latest celebrity implosion. Maybe you would post an update on Facebook. After dinner, you could watch a DVD from Netflix or sink into a new page-turner that had arrived that day from Amazon. That vision, where every company and every device had its separate role, is so The biggest tech companies are no longer content simply to enhance part of your day. … The new strategy is to build a device, sell it to consumers and then sell them the content to play on it. Last week's news that Google is preparing its first Google-branded home entertainment device -- a system for streaming music in the house -- might seem far afield for an Internet search and advertising company, but fits solidly into an industry wide goal in which each tech company would like to be all things to all people all day long. ''It's not about brands or devices or platforms anymore,'' said Michael Gartenberg, an analyst at Gartner. ''It's about the ecosystem. The idea is to get consumers tied into that ecosystem as tightly as possible so they and their content are locked into one system.'' So Facebook, which has half of its users accessing it from mobile devices … Apple, once just a computer maker, already gets most of its profit from mobile devices and is eyeing televisions, which would play content from iTunes. Amazon created the Kindle Fire tablet, and there is intense speculation it is developing a Kindle Phone -- … Microsoft, which has tightened its relationship with Nokia to again be a major player in phone software, has placed its Xbox in millions of living rooms as a home entertainment portal. Reports of the new Google device come just as the search giant's $12.5 billion purchase of Motorola Mobility is expected to close, … As an example of how Google will use hardware to push software, Mr. McDevitt, a consultant with CSMG/TMNG, cited Google Wallet, a cellphone payment system released last fall. Google put a lot of work into this software. It had 150,000 retailers deploy near-field communications readers so all a customer would have to do to buy a pack of Juicy Fruit was wave a smartphone. It had Citigroup encourage its MasterCard holders to use Google Wallet as an extension of their credit cards. ''The next new Motorola phone will undoubtedly come preinstalled with the Google Wallet near-field communications chip,'' Mr. McDevitt concluded in a report last fall. ''And where Motorola leads, the other handset manufacturers using Android are likely to follow.''


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