1. YouTube Confidential and Proprietary Andrew Bangs YouTube Highway Africa Conference July 7, 2010 YouTube & Citizen Journalism

2. YouTube Confidential and Proprietary2 https://sites.google.com/a/google.com/google-highway-africa/ http://wjec.ru.ac.za

3. YouTube Confidential and Proprietary3 youtube.com/feather_beta

4. YouTube Confidential and Proprietary4 What is YouTube?

5. YouTube Confidential and Proprietary Source: Nielsen//NetRatings (October 2007) - US audience. #3 Largest Site 483MM Global Users 35% Y/Y Growth 39% Global Internet Penetration 80% of Traffic Comes from Outside the US

6. YouTube Confidential and Proprietary6 Source: Nielsen//NetRatings (October 2007) - US audience. 2 Billion+ Views/Day

7. YouTube Confidential and Proprietary7 Source: Nielsen//NetRatings (October 2007) - US audience. #2 Search Engine

8. YouTube Confidential and Proprietary8 Source: Nielsen//NetRatings (October 2007) - US audience. Every Minute 24 Hours of Video is Uploaded to YouTube

9. YouTube Confidential and Proprietary YouTube is Everywhere 9 If our user base were a country, it would be the 3 rd largest after China and India France Population: 65.0M USA Population: 307.0M Brazil Population: 191.6M Japan Population: 127.6M Sources: comScore, May 2010

10. YouTube Confidential and Proprietary Source: comScore MyMetrix, Jan 2010 Female 44% Male 56% 15-24 yrs: 30.7% 25-34 yrs: 23.8% 35-44yrs: 20.3% 45-54yrs: 14.5% 55+ 10.7% Demographics Gender BreakdownAge Breakdown

11. YouTube Confidential and Proprietary International Destination 11 YouTube is localized in 24 different countries/territories YouTube is available in 17 different languages/dialects

12. YouTube Confidential and Proprietary YouTube’s Global Audience 12 Sources: comScore, May 2010

13. YouTube Confidential and Proprietary13 www.youtube.co.za

14. YouTube Confidential and Proprietary14 youtube.com/RhodesTV!

15. YouTube Confidential and Proprietary15 Battle at Kruger !

16. YouTube Confidential and Proprietary16 Everyone’s a Reporter...

17. YouTube Confidential and Proprietary17 Changing the World by…. Increasing transparency Expanding Access to Information Empowering Individuals Leveraging the power of crowds Facilitating Dialogue Connecting people worldwide YouTube’s role in global media

18. YouTube Confidential and Proprietary June 2009: Iran Election Protest Videos

19. YouTube Confidential and Proprietary19 January 2009: Police Shooting in San Francisco

20. YouTube Confidential and Proprietary20 May 2010: Flooding in Nashville, KY

21. YouTube Confidential and Proprietary PBS / YouTube: Video Your Vote Voters were asked to document their polling places on Election Day 2500+ video submissions 50 states and over a dozen countries represented Al Jazeera: Iraqi Voices Al Jazeera invited Iraqi citizens to share their thoughts around the election They distributed Flip cams and worked with citizen stringers on the ground The best videos were broadcast on air throughout Al Jazeera’s election coverage The CNN / YouTube Debates Citizens submitted questions for the presidential candidates to answer in two live debates on CNN 5000+ video submissions 7 Million people tuned in to watch on CNN Over 9 Million video views on YouTube!! News Organizations Tapping into Citizen Journalism

22. YouTube Confidential and Proprietary22 Tools and Tips on Using YouTube for Journalists & News Organizations

23. YouTube Confidential and Proprietary23 Sign Up!

24. YouTube Confidential and Proprietary Finding the best content on YouTube Browse news page Search Sort by upload date Check “as seen on”

25. YouTube Confidential and Proprietary25 Finding the best content on YouTube Search

26. YouTube Confidential and Proprietary26 The YouTube Reporters’ Center youtube.com/reporterscenter

27. YouTube Confidential and Proprietary27 Partnerships & Programming youtube.com/internetforpeace youtube.com/projectreport

28. YouTube Confidential and Proprietary28 Products YouTube Direct youtube.com/direct

29. YouTube Confidential and Proprietary29 Moderator youtube.com/moderator Products

30. YouTube Confidential and Proprietary30 youtube.com/news Products News Browse Page

31. YouTube Confidential and Proprietary Shared Discover Off-site Browse Pages Search How people discover your content

32. YouTube Confidential and Proprietary32 How people discover your content Search

33. YouTube Confidential and Proprietary Tag Description Thumbnail Title Help people discover your content

34. YouTube Confidential and Proprietary Keys to building your YouTube presence Be Detailed Stay Relevant Upload Everything PROMOTE Upload Frequently

35. YouTube Confidential and Proprietary Thank You! Download this presentation here: https://sites.google.com/a/google.com/google-highway-africa/ www.wjec.ac.za Try: youtube.com/feather_beta