Presentation on theme: "THE [WHAT] WE WANT A SOAP OPERA FOR SOCIAL CHANGE SOCAL SEXUAL HEALTH SUMMIT – THURSDAY, FEBRUARY 12, 2015."— Presentation transcript:
THE [WHAT] WE WANT A SOAP OPERA FOR SOCIAL CHANGE SOCAL SEXUAL HEALTH SUMMIT – THURSDAY, FEBRUARY 12, 2015
TEXT QUESTION In 10 words or less, what do you think constitutes a healthy relationship? Text: and your answer to EX: Lots of sex!
INTRODUCTIONS Elisabeth Nails Assistant Director Art & Global Health Center at UCLA Erin Manalo MPH Candidate UCLA Fielding School of Public Health
THE [WHAT] WE WANT The [WHAT] We Want is not your ordinary sex ed video and facilitation guide – it is a four-episode mini soap opera created by and for UCLA students, in collaboration with PCI Media Impact and the UCLA Art & Global Health Center. Based on students’ own experiences in college, and on research readily available on the topics of sexual assault and consent, the product is designed to engage students in conversations about urgent sexual health issues on campus.
THE [FUN] WE WANT EPISODE 1
ENTERTAINMENT EDUCATION Audience can safely and collectively discuss sensitive issues by talking about fictional characters Based on Social Cognitive Theory (Bandura) E-E uses characters to model consequences of behavior to promote socially-desirable behaviors dissuade socially-undesirable behaviors PervasivePopular Passionat e Personal Participat ory Persuasiv e PracticalProfitable Proven effective (Piotrow et al., 1997)
5 ELEMENTS FOR SUCCESSFUL E-E Creativity Technical Knowledge Intervention Context Cultural Sensitivity Time and Patience (Singhal & Rogers, 2004)
STEPS Values grid Character type development Character creation Character map Storylines by character Create treatment
VALUES GRID OPEN & RESPECTFUL DIALOGUE EDUCATIONAL ISSUENEGATIVE VALUESPOSITIVE VALUES What we want to change The ways we learn about sex (institutions and media) are set up to inhibit the conversation. Negative characters of the drama Practice: Slut shaming Attitude: Close minded Knowledge: Misinformation about facts around sex Positive characters of the drama Practice: Open conversations of what you physically & emotionally want out of the act, continuing dialogue throughout sex Attitude: Sex positivity Knowledge: Accurate information about safe sex practices
THE [TALK] WE WANT EPISODE 2
THE [RESPECT] WE WANT EPISODE 3
THE [CHANGE] WE WANT EPISODE 4
SOAP OPERAS FOR SOCIAL CHANGE STUDENTS “Participating in this course allowed me to obtain hands on experience. It was literally what we do in our core program planning and evaluation classes - but not abstract: it was real time, with real people, real limitations, budgets, and deadlines. Soap Operas for Social Change was probably the best course I took while at UCLA. This doesn't even begin to cover the knowledge and personal growth that a project like this forces you to take in and explore. When you are working with such a beautiful group of people dedicated to social change, exploring, and eliminating the "status quo" for the good of a community, you learn things that a classroom cannot teach you.” --Brittnie Bloom, MPH ‘14 Program Manager, San Diego State University “I am 21 and I never had the proper sex ed. The readings from this class taught me so freaking much about STD's and safety that I didn't know!!” “Instead of being a nurse I'm positive that I want to stay in the realm of edutainment and teach through art activism.”
FRESHMEN SCREENING OUTCOMES Most students… Really enjoyed the videos (n = 53, 86.9%)Think friends/other students would benefit from an event like this (n =52, 85.2%)Learned something valuable from the event (n = 51, 83.6%)Feel comfortable talking about these topics with friends / fellow students (n = 44, 72.1%)
FRESHMEN SCREENING OUTCOMES Mutual ConsentHolistically Healthy SexOpen & Respectful Dialogue Tonight, I learned… the vagaries of consent, and agendas behind others' actions. how to put on a condom... in great detail. that it's really, really important to value myself. the importance of consent and the importance of talking to your partner. how to act like Nolan. In the future, I plan to… become a more aware bystander by recognizing situations where one person feels uncomfortable. make sure intoxicated girls are safe and to take care of my friends. get tested for STIs. go visit the awesome Dr. in Ashe Student Health Center. utilize the resources offered by the center. talk about consent with residents so we can end sexual assaults. discuss these issues with friends.
LESSONS LEARNED Facilitation guide: less is more Stakeholder engagement: Ashe Center PSA Strategies for dissemination National collaboration
HOW TO GET THE [WHAT] YOU WANT Contact Elisabeth Nails, Screenings wantwww.mediaimpact.org/production/the-what-we- want Social Media #thewhatwewant Facebook / Twitter /