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THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE PACKAGING DEVELOPMENT IN EUROPE RESEARCH INTERNATIONALISATION NEW.

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Presentation on theme: "THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE PACKAGING DEVELOPMENT IN EUROPE RESEARCH INTERNATIONALISATION NEW."— Presentation transcript:

1 THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE PACKAGING DEVELOPMENT IN EUROPE RESEARCH INTERNATIONALISATION NEW BUSINESSES INNOVATION

2 Attityd i Karlstad AB Aditro Logistics Barilla Sverige AB Billerud AB BrobyGrafiska Utbildning Bulldozer Reklambyrå BVD AB Clara Reklambyrå AB Cloetta Sverige AB EskoArtwork Evermarks Original Exonera AB FlexoPartner AB Front Pac AB Gazl AB Hynell Patenttjänst AB Ingridpac AB Invopack AB Karlstads Universitet Konsum Värmland Ek. för. Korsnäs Frövi AB Lietpak Löfbergs Lila AB Maxi ICA Stormarknad Packmarknaden Miller Graphics Scandinavia AB Motherland AB Nordic Paper Norrköping Science Park AB Ord & Bild Reklambyrå Partners Reklambyrå PipeChain AB Printplant AB Procordia Food AB Promens Lidköping AB Rottneros Bruk AB SCA Packaging Sweden AB Scandipac AB Smurfit Kappa Sverige AB Stora Enso Skoghall AB Sun Chemical AB SweFlex Svenska FlexografiInstitutet AB Svenska Mässan / Scanpack The Packaging Greenhouse The Paper Province Tryckeri Knappen AB UMV Coating Systems AB MEMBER COMPANIES Our strength lies in a network of members and partners, in Sweden and internationally. Our member companies represent the whole chain of the development process.

3 THE VALUE STAR

4 RESEARCH THE SERVICE RESEARCH CENTER at Karlstad University, Sweden, is one of the world’s leading research centers focusing on service management and value creation through service. 14 out of 58 researchers are specialized on packaging. A unique professorship in products and services in a packaging context. PAPER SURFACE CENTRE is active in the area of coating, surface treatment and graphic technology of mainly forest industrial products. Vision to be a prime international research centre for future sustainable functional surfaces of paper and paperboard.  HIGH LEVEL OF KNOWLEDGE  UNIQUE COMPETITIVE ADVANTAGE  BETTER PACKAGING  BETTER BUSINESS

5 PACKAGING CONSULTANCY Market Insight Packaging Research Prototyping Consumer Tests HelpDesk Japan Workshops & Seminars Packaging Development

6 Land Area: 377,835 sq km (60/195) Population: 127,967,000 (10/196) Birth Rate: 1.27 (184/195) GDP: 4,384 bio USD (2/179) Average Life Expectancy: 82 (1/192) Land Area: 449,964 sq km (54/195) Population: 9,119,000 (88/196) Birth Rate: 1.80 (151/195) GDP: 455 bio USD (18/179) Ave. Life Expectancy: 81 (4/192) Sources :CIA, UN, WHO and IMF WHY JAPAN?

7 PAST JAPAN Gifts, sometimes for shrine ritual is the origin of the Japanese packages.

8 NOW UPDATED – with modern packaging

9 DRIVERS

10 High premium on freshness Very high quality demand - Package appearance Always looking for product innovations - Frequent new product launches Increasing preference for healthy products - High awareness of ingredients - 60% of purchasers check calorie Japanese consumer demands…

11 World leading packaging design companies Tools and technologies for understanding the consumer Specialized university education and pioneering research in packaging design and service research. Efficient cooperation between different competences for optimizing a new package WHY THE PACKAGING ARENA?

12 Swedish innovations - closer than you think

13 INTERNATIONAL NETWORK/PARTNERS Faraday Packaging Partnership, Mintel International, GNPD Chinese Packaging Federation, CPF Kitech, South Korea Hansol Paper, South Korea CRIT, Bologna Italy JPI, Japan Packaging Institute IPPJ, International Packaging Professionals Japan Dai Nippon Printing, Japan The Pack Corporation, Japan Toyo Seikan, Japan Tokan, Japan

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16 APPLICATION AREAS TRAYS & BLISTERS Enhanced thermoformed packaging while moving to a Sustainable material BOXES & DISPLAY Unique design with shapes & extended embossing PAPER CUPS Allow free shapes, textures, patterns & embossing

17 17 INTERNATIONALISATION

18 18 Materials Science / Invest Packaging&Fiber Investments by market / region SkåneVärmland - TPA Västernorrland - Åkroken Norrköping - NOSP SBAOther China1111 Japan3142 South Korea123 India Europé1112 North America11 RoW Total275265

19 ”Foothold for the Scandinavian and European market”


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