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Introduktion til markedsføring The Basics… Køge februar 2014
Dagens program Introduktion til markedsføring – Tankegangen bag… Markedsføringsstrategi: USP Positionering – 7 P’s AIDAs PLC (Product Life Cykle) Købsadfærd Segmentering
Hvad er markedsføring? The business of moving goods or services from the producer to the consumer
Hvad er markedsføring? The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently
Markedsførings Strategi S ituation alanysis Goals/ O bjectives S trategy T actics A ctivities C ontrol
Unique Selling Proporsition (USP) Emotional Selling Proporsition (ESP) Hvad er specielt ved lige netop dit produkt? Hvor adskiller vi os fra konkurrenterne?
4 P’s 7P Promotion Mix
AIDA(S) Satisfactio n
Product Life Cycle (PLC)
MARKETING Forretning og Ledelse – Lektion 10 Product Management Brand Management Customer Management.
consumer The 4 Ps of Marketing T he success of a marketing strategy depends on planning the right combination (or mix) of marketing elements. These elements.
Copyright © 2010 by Nelson Education Ltd. Chapter 14 Basic Version Integrated Marketing Communications.
What is Marketing? The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.
What information do marketers need?. I. What helps businesses make better decisions? Understanding consumers differences Expanding choices to satisfy.
The Marketing Concept The Basic Idea
Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.
Customer focus AND THE MARKETING MIX. Learning Objectives Understand that any business needs customers to survive (D) Appreciate that knowing who.
Topic 4.5 Promotion Marketing. Syllabus Requirements Types of promotion Above the line Below the lines Distinguish between the different types of promotion.
Promotional strategy Module 8. Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications.
ONE IDEA CHANGES EVERYTHING! MARKETING PLAN DECEMBER 07, 2013.
5 P’s The 5 P’s are: Product Place Price Promotion People.
Objective: Understand the six activities/functions that are critical to operating a business.
Marketing Indicator 1.04 – Employ marketing information to develop a marketing plan.
IP Program SUSTAIN ACTIVE_ Dr. Yvonne Brodrechtova Marketing Tools.
14-1 Chapter 14 Integrated Marketing Communications Strategy PRINCIPLES OF MARKETING.
Marketing 1 Dr. Mohammed A. Nasseef BUS 232 Product & Product Life Cycles.
Sports and Entertainment Marketing 2.01 Explain the concept of marketing.
Joanne Wilson, BA Hons, MCIM, Dip CW Marketing Planning for the SME Part 2 iExpert.
Chapter 6 Business Ownership and Operations Section 6.2 Types and Functions of Businesses.
Presented by robert cascio doctoral candidate, department of marketing, university of central florida.
Introduction to Consumer Behaviour By Tahir Rashid.
7-1 Chapter 7 PRINCIPLES OF MARKETING Market Segmentation, Targeting, and Positioning for Competitive Advantage.
Introduction to Key Marketing Terms and Concepts Marketing 1.
Promotion Strategies. Promotion (Marketing Communications) Mix ä Advertising ä any paid form of nonpersonal presentation of ideas, goods or services by.
Channels of Distribution Channel Members. Objectives Define distribution. Explain the concept of a channel of distribution. Identify channel members.
© Charles Rapson, Colebridge Trust 2011 Marketing – keeping it simple Charles Rapson Colebridge Communications
Acquire a foundational knowledge of selling to understand its nature and scope. (foundation)
The World of Advertising and Integrated Brand Promotion.
[Company Name or Logo] Business Plan Highlights Copy # __ for _________________________________ Property of [Company Name]; not authorized for distribution.
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