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Introduktion til markedsføring The Basics… Køge februar 2014
Dagens program Introduktion til markedsføring – Tankegangen bag… Markedsføringsstrategi: USP Positionering – 7 P’s AIDAs PLC (Product Life Cykle) Købsadfærd Segmentering
Hvad er markedsføring? The business of moving goods or services from the producer to the consumer
Hvad er markedsføring? The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently
Markedsførings Strategi S ituation alanysis Goals/ O bjectives S trategy T actics A ctivities C ontrol
Unique Selling Proporsition (USP) Emotional Selling Proporsition (ESP) Hvad er specielt ved lige netop dit produkt? Hvor adskiller vi os fra konkurrenterne?
4 P’s 7P Promotion Mix
AIDA(S) Satisfactio n
Product Life Cycle (PLC)
Introduction to Marketing The Basics… Køge February 2013.
Marketing. Today… What is a market? What is marketing? Role of Marketing Marketing Objectives Marketing Activities.
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The Four Ps of Marketing BDI3C. The Four Ps The success of any marketing strategy depends on whether or not the entrepreneur has planned the right combination.
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Service Design Process Best, K. (2006). Design management: Managing design strategy, process and implementation. Lausanne: AVA Publishing.
1.1. PhDr.Karel Eliáš,CSc. MARKETING.
Product Service Management Function. Nature and scope of function: Different businesses trying to meet the needs, wants, and desires or consumers.
Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:
Marketing Mix. What do Marketing Departments do? They need to focus on the customer and understand who their customers are. They must identify the customers.
MARKETING Strategies MARKETING Process. What are marketing strategies? Marketing strategies are a process of using the marketing mix to satisfy and attract.
The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.
What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties.
consumer The 4 Ps of Marketing T he success of a marketing strategy depends on planning the right combination (or mix) of marketing elements. These elements.
VERTU phone. MARKETING MIX PRODUCTPRICE PROMOTION PLACE P P PP.
Marketing Strategy 1 Business and Marketing Strategies.
© March What is marketing? “Marketing is the science and art of exploring, creating and delivering value to satisfy the needs and wants of a target.
Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.
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Copyright 2005 – Biz/ed The Marketing Mix in Travel and Tourism 1 BTEC Travel and Tourism.
Target I can explain the characteristics of each stage of the product life cycle.
The product life cycle. Product ‘ Product’ refers to the functions and features of a good or service Should satisfy the needs of the customer May have.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
Marketing. Marketing is... ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably’ Chartered.
If you build it they will come – you hope! If you build it they will come – you hope! Exploring E-Commerce Marketing on the Web.
Marketing Mix GCSE Business Studies. Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements.
Customer focus AND THE MARKETING MIX. Learning Objectives Understand that any business needs customers to survive (D) Appreciate that knowing who.
FINAL STEPS OF NEW PRODUCT DEVELOPMENT. Test marketing- the stage at which the product and marketing program are introduced into a more realistic marketing.
Marketing decision & P.L.C.. Making Marketing Decisions.
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Positioning and PLC. Product Differentiation Most competitive advantages lasts only a short time. Companies therefore constantly need to think up new.
CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.
What is Marketing? 4 Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services.
BUSS2 Marketing: using the marketing mix - product.
CO6001 Managing a Computer Based Environment Marketing and Sales.
Module 07 The Marketing Mix in Tourism and Hospitality.
5 P’s The 5 P’s are: Product Place Price Promotion People.
Chapter = 2 Communication mix or promotion mix. Philip Kotler says “A Company’s total marketing communication mix also called its promotion mix consists.
Lesson 2 – Market Segmentation and Marketing Mix.
MARKETING MIX: PRODUCT AND PACKAGING Chapter 19. What you will learn:- Role of the product Product Development Importance of Branding Importance.
DO NOW The last item you purchased was__________. What motivated you to purchase that item?
1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.
Market Segmentation, Targeting, and Positioning © Leonard Walletzký.
An Introduction to the Principles of Marketing M A R K E T I N G Click to Begin.
Marketing Hospitality, 3rd ed., Hsu/Powers Chapter 12 Marketing Communication: Advertising.
Marketing. Marketing is… … the strategy of bringing consumers and products together… …from product development to product delivery.
Bangor Transfer Abroad Programme Consumer Behaviour Introduction to Module.
Chapter One The field of marketing. What is marketing? n Societal definition: Any exchange activity intended to satisfy human wants. n Business definition:
P OSITIONING & D IFFERENTIATING T HE M ARKET O FFERING T HROUGH THE P RODUCT L IFE C YCLE Lecture 9.
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