Domestic South Kolkata South West Kolkata Saltlake New Town (Beyond 30Km but highly recommended best place for mushrooming new business)
Marketing Strategy 1.Below The Line (BTL) 2.Above The Line (ATL)
Below The Line Deal Promotion We are try to make our promotion with this 3 websites. 1.www.groupeon.co.inwww.groupeon.co.in 2.www.snapdeal.comwww.snapdeal.com 3.www.dealsandyou.comwww.dealsandyou.com This 3 site promote our business free of cost if a deal sold by them than only they charge us (EG INR50) so the risk factor of giving an advertisement is come to 0. Budget:- 0 Availability :- High Instant result ( Possibility factor) :- High
Below The Line Social Networking We are try to make our social promotion with this 3 websites 1.www.facebook.comwww.facebook.com 2.www.zomato.comwww.zomato.com 3.www.justdial.comwww.justdial.com
www.facebook.com Budget:- $50 (for promoting the Like page form Philippines, china and India source www.elance.com)www.elance.com Availability:- High Instant result:- for branding.
www.zomato.com Budget:- $20 (for promoting the Like page form Kolkata source www.elance.com)www.elance.com Availability:- High Instant result:- for branding.
www.justdial.com Budget:- INR 5000 Availability:- High Instant result:- for branding.
Below The Line Loyalty Program We Issue a Loyalty Card for all of our customer if any one order more than INR500 next time he or she get a discount of 10% with every order including A La carte.
Above The Line Flex presentation Discount card with menu distribution Corporate canteen contract.
Flex presentation Cost:- INR500 per Flex (20 * 500 = INR10000) Manpower cost (200*2= 400 par day) Instant result :- For branding.
Business Expectation(BTL) Deals sold through web site (Daily Forecast Error +-5 %) Groupon:- 10 * 300 = 3000 Snapedell:- 5*300 = 1500 Timesdill:- 2*300 = 600 Deals from Social Media Facebook:- 8*300 = 2400 Zomato:- 6*300 = 1800 Justdial:- 3*300 = 900 Total:- 10200 ( Only from BTL promotion + Branding value approx 15000)
Business Expectation(ATL) Business from Flex and Canteen (Daily Forecast Error +-40%) Flex :- 5 leads 300 * 5 = 1500 Canteen :- office lunch :- 150* 20 = 3000 ATL+BTL 10200+4500 = 14700 ( Business Expectation)