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Marketing Presentation Thai and Chinese Take Away and Home delivery service. AJAYNAGAR.

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Presentation on theme: "Marketing Presentation Thai and Chinese Take Away and Home delivery service. AJAYNAGAR."— Presentation transcript:

1 Marketing Presentation Thai and Chinese Take Away and Home delivery service. AJAYNAGAR

2 Area Cover(30km radius) Minimum Order INR 300 (Domestic) Minimum Order INR 150 (Office Lunch) Target Location Office Domestic

3 Office Bantala SEZ (Highly Recommended No Competition Till date) Manikachan SEZ (Sec V). Topshiya Office Facility. Topshiya Industrial Facility. Lords Bakery Office Facility.

4 Domestic South Kolkata South West Kolkata Saltlake New Town (Beyond 30Km but highly recommended best place for mushrooming new business)

5 Marketing Strategy 1.Below The Line (BTL) 2.Above The Line (ATL)

6 Below The Line Deal Promotion We are try to make our promotion with this 3 websites. 1.www.groupeon.co.inwww.groupeon.co.in 2.www.snapdeal.comwww.snapdeal.com 3.www.dealsandyou.comwww.dealsandyou.com This 3 site promote our business free of cost if a deal sold by them than only they charge us (EG INR50) so the risk factor of giving an advertisement is come to 0. Budget:- 0 Availability :- High Instant result ( Possibility factor) :- High

7 Below The Line Social Networking We are try to make our social promotion with this 3 websites 1.www.facebook.comwww.facebook.com 2.www.zomato.comwww.zomato.com 3.www.justdial.comwww.justdial.com

8 Budget:- $50 (for promoting the Like page form Philippines, china and India source Availability:- High Instant result:- for branding.

9 Budget:- $20 (for promoting the Like page form Kolkata source Availability:- High Instant result:- for branding.

10 Budget:- INR 5000 Availability:- High Instant result:- for branding.

11 Below The Line Loyalty Program We Issue a Loyalty Card for all of our customer if any one order more than INR500 next time he or she get a discount of 10% with every order including A La carte.

12 Above The Line Flex presentation Discount card with menu distribution Corporate canteen contract.

13 Flex presentation Cost:- INR500 per Flex (20 * 500 = INR10000) Manpower cost (200*2= 400 par day) Instant result :- For branding.

14 Corporate canteen Contract DLF canteen Infospace Canteen Mani square Canteen

15 Business Expectation(BTL) Deals sold through web site (Daily Forecast Error +-5 %) Groupon:- 10 * 300 = 3000 Snapedell:- 5*300 = 1500 Timesdill:- 2*300 = 600 Deals from Social Media Facebook:- 8*300 = 2400 Zomato:- 6*300 = 1800 Justdial:- 3*300 = 900 Total: ( Only from BTL promotion + Branding value approx 15000)

16 Business Expectation(ATL) Business from Flex and Canteen (Daily Forecast Error +-40%) Flex :- 5 leads 300 * 5 = 1500 Canteen :- office lunch :- 150* 20 = 3000 ATL+BTL = ( Business Expectation)


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