Presentation on theme: "Case study Pinto Mexican Kitchen. the brand Glasgow based Mexican food chain Pinto worked with ideal cases to increase customer engagement and to promote."— Presentation transcript:
case study Pinto Mexican Kitchen
the brand Glasgow based Mexican food chain Pinto worked with ideal cases to increase customer engagement and to promote their brand. Pinto is Scotlands newest Mexican Street Food dining experience taking the country by storm. They promise fresh, healthy and exciting street food offering their customers burritos, tacos, nachos and much more no microwaves allowed. Having only opened their 1 st unit in July 2011, the brand is continuing to expand rapidly in the central belt, with a wide market base including students and white collar workers. Pinto has built up a strong loyal following from day one with many customers dining from Pinto up to 5 times per week making the ability to team up with Ideal Cases to create a promotion very attractive and exciting.
the cases Pinto contacted ideal to produce a range of cases to support their social media strategy in restaurants and in promotions. Ideal did this by: using our in house design team to produce a range of branded designs covering a number of devices creating a unique discount code which could be used by Pinto customers on the ideal website to get their case at a discounted price on the site creating sample cases and working with Pinto to approve the designs and to provide imagery to be used in the promotion
the promotion how did the customer get their case? customers are directed to purchase a Pinto branded phone cover for their phone using a discount code and a web link to the Pinto cases on ideal then send the case out direct to the customer in addition Pinto purchased wholesale cases to promote in store and on-line in competitions what do Pinto customers get from the promotion? a Pinto branded phone cover their photo with phone cover in Pintos Hall of Fame on Facebook 3 FREE meal cards to be redeemed at Pinto future ongoing monthly/bi-monthly offers especially for Pinto Phone Cover Holders
social media Pinto used social media to drive consumers to take action with their new branded cases. Each customer that purchased a Pinto branded case was then encouraged to: send an image of themselves with their phone cover to Pinto via Pinto then uploaded these photos to their Hall of Fame on their Facebook page and the customers were then encouraged to tag themselves in these photos the customer was then sent 3 FREE meal cards to redeem at Pinto at their leisure 3 months after the initial launch Pinto implemented monthly and bi-monthly offers which were available to customers coming in store with the Pinto case on their phone as the uptake was so good.
what did Pinto get from it? Pinto were extremely pleased with the success of the campaign and the uptake has been exceptional. As you can see the results really speak for themselves… fully engaged and loyal customers that have bought into the brand incremental revenue – people redeeming their free meals bought drinks, sides and friends to enjoy them with repeat business – 3 vouchers means 3 visits! brand advocates – customers went beyond the expected to show their loyalty walking billboards - FREE and quirky advertising from their loyal customers word of mouth advertising social media exposure and viral marketing
why work with ideal? here are just a few of our USPs unique concept with rapid implementation – little or no cost to company for physical stocks. Fast design process and roll out customer engagement - phone cases are not perceived to be a step too far for consumers as they are seen as consumable. Wear a company branded t-shirt and you look like an employee. Have a branded case then you look like a brand advocate! detailed management information on redemption – option to individually number or bar code the cases to work with EPOS systems data capture and collecting customer information – ideals solution can collect customer data on behalf of the company such as name, address, etc. interactive media – ideal can incorporate QR codes with web links, text message, social media links, brochures or menus and many more possibilities
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