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The Rise and Fall of Collaborative Consumption Christina Glover.

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Presentation on theme: "The Rise and Fall of Collaborative Consumption Christina Glover."— Presentation transcript:

1 The Rise and Fall of Collaborative Consumption Christina Glover

2  The Three Systems of Collaborative Consumption  The Four Principles of Collaborative Consumption  The Drivers of Collaborative Consumption  Quotes  Statistics  Summary Video October 20, 2011Christina Glover2

3  (def). - Is used to describe an economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership. -Wikipedia October 20, 2011Christina Glover3

4 1. Product Service Systems 2. Redistribution Markets 3. Collaborative Lifestyles October 20, 2011Christina Glover4

5  DVD’s  Cars  Books  Homes October 20, 2011Christina Glover5

6  Mass Market Places  Free/Gift Exchanges  Used Electronics  Swap Sites for Books  Swap Sites for Clothing  Swap Sites for Media  Neighborhood Marketplaces October 20, 2011Christina Glover6

7  Co-working Spaces/Finders  Social Lending /Social Currencies  Peer-To-Peer Travel  Taxi Sharing  Bartering  Gardens  Skill Sharing October 20, 2011Christina Glover7

8  Critical Mass  Idling Capacity  Belief In “The Commons”  Trust Between Strangers October 20, 2011Christina Glover8

9  Sociological  Choice  Social Proof October 20, 2011Christina Glover9

10 October 20, 2011Christina Glover10 “This is what the internet was made for, an instant platform sharing excess capacity among many people.” -Robin Chase, founder of Zipcar

11  Most robust “Commons” in history; The Internet.  “Creative Commons” – Solution for failed sharing.  Personal Digital Experience = Expanding Social Value  “We need to give to get.” October 20, 2011Christina Glover11

12  Self-Managed Peer-Policed Systems  Example: Airbnb, eBay, London Liftshare  Peer-Policed Platforms  Removal of Top-Down Mechanisms October 20, 2011Christina Glover12

13  P2P Technologies  Resurgence of Community  Cost Conscious  Environmental Concerns October 20, 2011Christina Glover13

14  Great Pacific Garbage Patch  Hoarders  Increase in personal storage facilities October 20, 2011Christina Glover14

15 October 20, 2011Christina Glover15

16  Bike Sharing – fastest growing form of transportation  Zilok – leader in P2P rental market, increasing at a growth rate of 25% a year since founded October  thredUP – Kids clothing exchange, more than 12,000 items exchanged within first 8 days of launching.  Couch Surfing – global website, most visited “hospitality service” on the internet.  Netflix - $444.5 million revenue in 2010; Up 24%  Zipcar - $186.1 million revenue in 2010; Up 41.8% October 20, 2011Christina Glover16

17 October 20, 2011Christina Glover17


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