4 Generate Concept Seeds Leximancer automatically generates seeds on first passDetermines word frequencies (how often a word occurs), determines Name-like, word-like, and compoundsThis interface provides a method to control how this step worksText Processing Settings specifies how actual text is processedConcept Seeds Settings controls concept seed generation
5 Generate Concept Seeds Text Processing Check tagging for folder names and/orfile names to make tags for later comparison.Prose looks for English grammar and sentences. If data are not clean or sparse, turn this to 0.Dialog tags are also used to span 2 sentence text blocks.Prose off (set to 0) for conversations, tweets, all researchFinds tags in the loaded data.Ex: Mike: and Therapist: associates text following a speaker label with that person until next speaker label.Performs stemming but should be off for first run
6 Generate Concept Seeds Concept Seeds Normally do not change these options.
8 Generate ThesaurusIn this phase, Leximancer develops tailored dictionaries for the concept “seeds” (starting words)It then generates a list of weighted terms (a thesaurus) that constitute evidence for the presence of each conceptHigh-relevance evidence words occur commonly in contexts where the concept is discussed in the text, and rarely where it is not (these evidence words are what you see in the thesaurus with their z-scores)Sentences may contain several concepts
9 Generate Thesaurus cont Concept Seeds allows you to edit, remove, and add to the concepts generated from Leximancer. You can also add your own seeds to guide Leximancer towards your particular concepts of interest.Thesaurus Settings gives you the opportunity to control how the thesaurus is created.
10 Generate Thesaurus: Concept Seeds Auto Concepts: Concepts found by Leximancer. You can edit and remove.Auto Tags: Tags found by Leximancer. These came from your tag settings for folder and file names, spreadsheet column headers, dialog labels.User Defined Concepts: Place to add your own concepts. Used if Leximancer did not find these numerically important.User Defined Tags: To locate keywords relative to concepts, but no thesaurus is generated. Example: Insert codeword(s) into your text and Leximancer will identify concepts around that word.Download and Upload: Save and restore.
11 List of positive and negative terms tailored to your dataset. Sentiment LensThe Sentiment Lens looks at positive and negative sentiment in your textClicking this button loads predefined list of sentiment termsgood, like, bad, poor_favterms common favorable terms_unfavterms negative terms_negation terms under User Defined Tags (don’t want as concepts)Never, no, not, nothingThe negation handle not good no happinessThe lens will create _favterms and _unfavterms concepts with relationships and frequencies in the thesaurus.List of positive and negative terms tailored to your dataset.
12 Sentiment Lens Example In thesaurus, click on _unfavtermsLists words found with unfavorable termsscore is z-score
13 Generate Thesaurus Thesaurus Settings Normally do not change these options.If very small text collection, may turn off Learn Concept Thesaurus for keyword coding. Hand coders typically like to do this.
15 Run Project Compound Concepts This editor allows for the combination of like concepts, synonyms, and other possibilities into a single concept.For this example, Fukishimi and tsunami are combined.Leximancer will add this new concept as another single concept for the Concept Map, Network Map, and all statistics. The original two concepts will remain. Thus, thesaurus and map for individuals and combination for comparison.
16 Run Project Concept Coding Settings The most common use of this is to tag or kill concepts. Kill removes all data where that concept occurs.Warning: Advanced feature, will remove data. Be careful!Tags on the map.
17 Run Project Project Output Settings Normally do not change these options.Concept Map provides control for the Concept Map buttons defaults.We will cover Insight Dashboard as a separate topic.
18 Data Querying The concept map is linked to a text browser Valuable exploratory toolFrom the browser you can drill down into the textLearn what the concepts refer toInvestigate the nature of concept relationshipsQuery TabQueries entire data setSyntax WORD: NAME: TERM: implicit coding in resultsBooleans AND and OR and NOT supportedTERM is keyword
19 Profiling Researcher creates all seeds for concepts Process Useful for large text collection where only a few themes are to be explored; zoom into particular issueProcessLoad dataTurn off Automatic Concept IdentificationEnter your concepts into Edit Emergent SeedsTell Thesaurus Learning how many related conceptsRunConcept Map with related concepts and thesaurus created for your concepts; everything on that map relates to your issues
20 The Dashboard Detailed data; mostly quantitative report Quadrant Diagram (more later)Must have set up Tags (folders, files, spreadsheet: auto-generated)Particularly useful when you want to examineAttributes (independent variables)Certain categories (dependent variables)what tags are auto-generated?
21 Dashboard Configuration Button on Control Panel/ Top Right Control Panel Run Project->Edit Project Output Settings->Insight Dashboard TabAlmost always clickGenerate Insight DashboardGenerate Quadrant ReportInclude all Content BlocksAuto ScaleCategories: Select red text (Tags) of interest and click arrow <===Attributes: Select concepts.Often All Concepts (word-like) and click arrow <===
22 Quadrant Report99%Strength: If attribute is in section of text, probability it comes from that category (tag). What topics are unique to Fox News.StrengthFrequency: If text is in category (tag), probability text mentions the attribute. What is talked about most frequently on Fox News.3%Relative Frequency4%33%LegendTag1Tag 2
23 Quadrant Report cont 99% Categories here mean: Occur often and unique to tagCategories here mean:Occur seldom and unique to tagStrengthCategories here mean:Occur seldom, not unique to tagCategories here mean:Occur often, not unique to tag3%PercentagesRelative Frequency4%33%LegendTag1Tag 2
24 Data Exports Data exports available in most tabs in Concept Map view Export concepts, counts, scoresUseful for comparison, sharingBackupsOther graphics programs (even Excel or Numbers)The ones grayed out mean that ... ????
25 Data Exports Button on Control Panel/ Top Right Most processed data availableDownload into spreadsheetYour own graphics packageSPSSSave dataNot sure how often this is done
26 Miscellaneous Researcher Logbook Processing Log Pathways Many methodologies require detailed notesLogs good for traceabilitySome researchers use notes, bookmarks, task listsProcessing LogView Log on bottom right of Control Panel ScreenProvides information of what Leximancer is doingGood source for total data counts for research papersPathwaysUseful in theory-driven study start_point end-> end_point (indirect mediating and moderating relationships)