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1 Inter-Act, 13 th Edition Chapter 3 Inter-Act, 13 th Edition Chapter 3 Intercultural Communication.

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Presentation on theme: "1 Inter-Act, 13 th Edition Chapter 3 Inter-Act, 13 th Edition Chapter 3 Intercultural Communication."— Presentation transcript:

1 1 Inter-Act, 13 th Edition Chapter 3 Inter-Act, 13 th Edition Chapter 3 Intercultural Communication

2 Chapter 3 Objectives Describe the role of communication in defining, transmitting, and changing culture Discuss the relationships between dominant and co-cultures List and discuss the ways in which cultures differ and how that affects intercultural communication Explain how one develops intercultural competence 2

3 The psychological discomfort of adjusting to a new cultural situation 3 Culture Shock

4 Intercultural Communication Interactions that occur between people whose cultures are so different that the communication between them is altered 4

5 The system of beliefs, values, and attitudes shared by a particular segment of the population 5 Culture

6 Dominant Culture Culture within a society whose attitudes, values, beliefs, and customs hold the majority opinion 6

7 Co-Cultures Groups of people living within a dominant culture who are clearly different from the dominant culture 7

8 Co-Cultures 1. Gender 2. Race 3. Ethnicity 4. Sexual orientation and gender identity 5. Religion 6. Social class 7. Generation 8

9 Cultural Identity Self-image based on cultural group or groups you associate with 9

10 How Cultures Differ Individualism-Collectivism: Individualism-Collectivism: extent to which people in a culture are integrated into groups Uncertainty Avoidance: Uncertainty Avoidance: extent to which people in a culture avoid unpredictability regarding people, relationships, and events Power Distance: Power Distance: amount of difference in power between people, institutions, and organizations in a culture Masculinity-Femininity: Masculinity-Femininity: extent to which notions of "maleness" and "femaleness" are valued in a culture Time Orientation: Time Orientation: differences in how cultures perceive time Cultural context: Cultural context: differences in how cultures share meaning 10

11 Individualism-Collectivism Individualistic cultures value:  Personal rights and responsibilities  Competition and personal achievement  Self-expression  Privacy Collectivist cultures value:  Community, strong connection to groups  Harmony and cooperation  Avoiding embarrassment  Group interests over self-interests 11

12 Uncertainty Avoidance Low Uncertainty Avoidance  Comfortable with unpredictability  Takes risks  Few rules  Accepts multiple perspectives of “truth” High Uncertainty Avoidance  Creates systems of formal rules  Believes in absolute truth  Less tolerant of deviant ideas or behaviors 12

13 Power Distance High Power Distance  Power distributed unequally  Power imbalances seen as natural  Power is respected Low Power Distance  Power is distributed equally  Inequalities are downplayed  People with power are not feared  Democracy is valued 13

14 Masculinity-Femininity Masculine Cultures  Traditional sex-based roles followed  Men are assertive and dominant  Women are nurturing, service-oriented  Male traits valued over female traits Feminine Cultures  Roles not based on one’s sex  People free to act in nontraditional ways  Feminine traits valued  Both men and women demonstrate both masculine and feminine behaviors 14

15 Time Orientation Monochronic  Value punctuality  Follow plans Polychronic  Value flexible schedules  Multitasking 15

16 Cultural Context Low-Context  Direct verbal messages  Speakers expected to say what they mean High-Context  Indirect meaning  Understood by referring to unwritten cultural rules and subtle nonverbal behavior  “Read between the lines” 16

17 U.S. Rankings (among 53 Countries/Regions) th 43 rd 38 th

18 18 Intercultural Communication Competence effective and appropriate behavior and communication in intercultural situations

19 Barriers to Effective Intercultural Communication Anxiety Assuming similarity or difference culture Ethnocentrism Stereotyping Incompatible communication codes Incompatible norms and values 19

20 Pyramid Model of Intercultural Competence 20

21 Intercultural Communication Competence 21 Internal outcomes: Informed frame of reference, filter shift Adaptability, flexibility Ethnorelativism: point of view that allows you to see value in other cultural perspectives Empathy

22 Intercultural Competence 22 External outcome: Behaving and communicating effectively and appropriately to achieve your goals

23 Homework Analyze your own intercultural communication skills. Which skills are strong? What barriers most hinder your ability to communicate interculturally? Write down a goal and a plan to improve one specific intercultural goal this semester. Review your Assignment Rubric!! 23


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