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Verderber, Verderber, Sellnow COMMUNICATE! Chapter 3 Intercultural Communication.

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Presentation on theme: "Verderber, Verderber, Sellnow COMMUNICATE! Chapter 3 Intercultural Communication."— Presentation transcript:

1 Verderber, Verderber, Sellnow COMMUNICATE! Chapter 3 Intercultural Communication

2 Learning Outcomes LO1 Examine what a culture is and the role of communication in it LO2 Discuss relationships between dominant and co-cultures LO3 Analyze how cultural identity affects communication LO4 Explain the inherent barriers in intercultural communication LO5 Explore how to improve intercultural competence

3 LO1 Examine what a culture is and the role of communication in it

4 Culture System of shared values, beliefs, attitudes, and norms that guide what is considered appropriate among an identifiable group of people. LO 1

5 Values –Commonly accepted standards Ideal values –Ones members profess to hold Real values –Ones that guide actual behavior LO 1

6 Intercultural Communication Intercultural communication –Interactions between people whose cultures are so different that communication between them is altered Culture shock –Psychological discomfort when engaging in a new cultural situation LO 1

7 Intercultural Communication Communication is both way culture is transmitted and way it is modified LO 1

8 LO2 Discuss relationships between dominant and co-cultures

9 Dominant Culture Learned system of norms held by the majority group of empowered people in a society. LO 2

10 Co-Culture Group comprised of smaller number of people whose values, attitudes, beliefs, and customs differ from the dominant culture. –Members sometimes code switch LO 2

11 LO3 Analyze how cultural identity affects communication

12 Cultural Identity Part of self-concept based on how closely we associate with both the dominant culture and the various co-cultures. LO 3

13 Co-Cultures Formed Around Shared Beliefs and Values Race/Perceived Race Ethnicity Native Language Sex and Gender Sexual Orientation Religion Socioeconomic Status Age/Generation Disability LO 3

14 How Cultures Differ Individualism-Collectivism –Individualistic Values personal rights and responsibilities –Collectivistic Values community and collaboration LO 3

15 How Cultures Differ Context –Low-context Speakers use words to convey the meaning of a message –High-context Much of message understood from context LO 3

16 How Cultures Differ Chronemics –Monochronic cultures View time as series of small units that occur sequentially –Polychronic cultures View time as continuous flow LO 3

17 How Cultures Differ Uncertainty avoidance Low uncertainty-avoidance Extent to which people desire to predict what is going to happen High uncertainty-avoidance Have low tolerance for uncertainty and need to control LO 3

18 How Cultures Differ Power Distance High power distance Unequal distribution of power is accepted Low power distance Member prefer power to be more equally distributed LO 3

19 How Cultures Differ Masculinity-Femininity Masculine Culture Men and women are expected to adhere to traditional sex roles Feminine Culture People assume variety of roles regardless of sex LO 3

20 How Cultures Differ Long-Term/Short-Term Orientation Short-Term Orientation Values static rewards in the here and now Long-Term Orientation Emphasizes potential future rewards LO 3

21 Cross-Cultural Adaptation Understanding how cultures differ becomes critical when we interact because it helps us empathize and adapt our communication patterns. LO 3

22 LO4 Explain the inherent barriers in intercultural communication

23 Potential Barriers to Effective Intercultural Communication Anxiety Assumed similarity or difference Ethnocentrism Stereotyping Incompatible communication codes Incompatible norms and values LO 4

24 LO5 Explore how to improve intercultural competence

25 Acquire Accurate Knowledge Formal study Observation Immersion –Participant observation Use diverse resources LO 5

26 Adopt an Appropriate Attitude Tolerate ambiguity Be open-minded Be altruistic –Egocentricity LO 5

27 Develop Culture-Centered Skills Practice listening Practice intercultural empathy Develop flexibility LO 5


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