Presentation on theme: "Understanding Intercultural Communication Second Edition"— Presentation transcript:
1 Understanding Intercultural Communication Second Edition Chapter 3What are the Essential Cultural Value Patterns?Stella Ting-Toomey & Leeva C. ChungOXFORD UNIVERSITY PRESSPowerPoint Slides Designed by Alex Flecky and Noorie Baig
2 TODAY’S MENU I. Functions of Cultural Values II. Analyzing Cultural Value DimensionsIII. Additional Value OrientationsIndividual Socialization DevelopmentIntercultural Reality Check: Do-Ables
4 I. Functions of Cultural Values Analyzing Cultural ValuesIdentity Meaning FunctionExplanatory FunctionMotivational FunctionIngroup–Outgroup Evaluative FunctionLink to the video “Best Buy -Different Cultures, Same Values” on YouTube:Click here to watch how Best Buy demonstrates how it takes its cultural values and uses them throughout the different countries in which it operates.
5 II. Analyzing Cultural Value Dimensions IDENTITY: POWER: UNCERTAINTY: SEX ROLES:Individualism Collectivism Small Power Large Power Distance Distance Weak Strong Uncertainty Uncertainty Avoidance Avoidance Feminine Masculine
6 II. Analyzing Cultural Value Dimensions: Individualism–Collectivism Value Pattern Individualistic Cultures “I” Identity Nuclear family Privacy regulation Individual competition Personal competence Direct comm. patterns Independent selfCollectivistic Cultures “We” Identity Extended family Relational harmony Teamwork Ingroup emphasis Indirect comm. patterns Interdependent self
7 II. Analyzing Cultural Value Dimensions: Small–Large Power Distance Value Pattern Small Power DistanceEmphasize interpersonal equalityChildren may contradict parentsYounger people are smartTeachers ask for feedbackSubordinates expect consultationInformal comm. patternsHorizontal selfLarge Power DistanceEmphasize status based differenceChildren should obey parentsOlder people are wiseTeachers lectureSubordinates expect guidanceFormal comm. patternsVertical self
8 II. Analyzing Cultural Value Dimensions: Weak-Strong Uncertainty Avoidance Value Pattern Weak Uncertainty Avoidance Uncertainty is valued Family is dynamic and changing High mobility in relationships Challenges are welcome Encourage risk-taking Conflict can be positive High tolerance for ambiguityStrong Uncertainty Avoidance Uncertainty is a threat Reinforce family rules Low mobility in relationships Routines are welcome Encourage clear procedure Conflict is negative Low tolerance for ambiguity
9 II. Analyzing Cultural Value Dimensions: Feminine-Masculine Value Pattern Feminine Cultures Flexible sex roles Emphasize nurturance Both genders take initiative Social adjustment is critical Work in order to live Fluid gender communication Overlapped gender rolesMasculine CulturesComplementary sex rolesEmphasize achievementMales take initiativeAcademic performance is criticalLive in order to work“Masculine” toughness vs. “feminine” softnessClear masculine/feminine gender roles
10 II. Analyzing Cultural Value Dimensions: Media Activities My Big Fat Greek Wedding film clip:Connect with the different value dimensionsJapanese Snowboarder: ValuesDuring the 2008 Winter Olympics a Japanese snowboarder received a large backlash from his home country after wearing his country’s uniform “inappropriately.” Click here to watch video.The Last Samurai film clip:Click here to watch this clip about Feminine/ Masculine CulturesJapanese Snowboarder CNN Video available hereLast Samurai clip:
11 II. Analyzing Cultural Value Dimensions: Self-Assessment Discussion Four-Dimensional Values Inventory (DVI)What Factors Shape Your Values’ Development?Increase Your Self-Awareness of Value Dimensions on Multiple Levels: Cultural/Ethnic, Workplace, Family, and Personal Self.Dyadic Discussion: Increase Your Awareness of Differences and Similarities between SELF and OTHER. . .
13 IV. Individual Socialization Development A. Independent versus Interdependent Self-ConstrualB. Horizontal versus Vertical Self- ConstrualC. Internal versus External Locus of Control
14 V. Intercultural Reality Check: Do-Ables Flexible intercultural communicators:Practice the O-D-I-S Method:O =D =I =S =Observe verbal and nonverbal signals attentively.Describe specific behaviors with a minimum of distortion.Generate multiple interpretations of the unfamiliar behaviors.Suspend ethnocentric evaluation, perform open-ended evaluation.
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